instore - December 2017 - 30
merchandising
A decorated cookie program offers instore bakeries something new
they know people will like, as well as a personal touch, Strauss says.
"Decorated cookies are the perfect novelty treat that kids and even
adults have become accustomed to enjoying when going to the bakery,"
he says. "They also bring that homemade feel to the instore bakery,
more so than a clamshell of cookies would do. Our cookies are shrinkwrapped with clear plastic and have a real homemade look and feel."
The convenience and "user-friendliness" of decorated cookies are
other feathers in the category's cap, Strauss says. "Consumers enjoy
the fact that they can purchase just one at a time and give one to each
kid in the family. I know my kids' bakery trip is not complete until they
each get to pick out their favorite decorated cookie."
Cookie Toppers, introduced by Dobla in 2016, feature
up to four different colors for 25 standard designs.
Trends come and go, Strauss says. What lasts is the driving force
behind all those trends. "The trend will be and always has been to
connect to the target audience, which is more or less children," he
says. "If you can design something attractive for them, the cookie
aspect will do the rest."
30 * DECEMBER 2017 * instore
Trends and developments spurring category growth:
* Licensing
*
*
*
*
*
*
*
*
*
Seasonality
Clean label
Edible images
Cross-merchandising
Longer shelf life
Affordability
Labor savings
Textures
Personalization
©SPARKIA - STOCK.ADOBE.COM
A strong instore decorated cookie program, Steichen says, stimulates
impulse buys and turns an everyday treat into something special.
"Stores that decorate cookies or have cookie bars differentiate themselves against their competition by adding more variety to their bakery.
Consumers like the fact that decorated cookies are not only visually
appealing, but an easy single-serve treat, with no utensils required."
DECORATED
for SUCCESS
Table of Contents for the Digital Edition of instore - December 2017
instore - December 2017
EDITOR'S NOTE -- Publix’s differentiators
CONTENTS
SPOTLIGHT - BY THE NUMBERS
COVER STORY -- Publix on the move
COVER STORY -- 'Natural' Private label
COVER STORY -- A new take on meal kits
commissary INSIDER
INSIGHT INSIDER -- 2017 in review
FOOD SAFETY/HEALTH -- Legislation
OPERATIONS -- Energy solutions
EQUIPMENT -- The sous vide emergence
NEWS -- NEED TO KNOW
CATEGORY PERSPECTIVE -- Beyond grocery
SPECIALTY INSIGHTS -- CONSIDER
CONVENTION COVERAGE -- The power of private
MERCHANDISING -- ON DISPLAY
PRODUCT TRENDS -- FIRST TO MARKET
PRODUCT SHOWCASE
instore - December 2017 - instore - December 2017
instore - December 2017 - instore - December 2017
instore - December 2017 - 2
instore - December 2017 - EDITOR'S NOTE -- Publix’s differentiators
instore - December 2017 - 4
instore - December 2017 - 5
instore - December 2017 - CONTENTS
instore - December 2017 - 7
instore - December 2017 - SPOTLIGHT - BY THE NUMBERS
instore - December 2017 - 9
instore - December 2017 - COVER STORY -- Publix on the move
instore - December 2017 - 11
instore - December 2017 - COVER STORY -- 'Natural' Private label
instore - December 2017 - 13
instore - December 2017 - 14
instore - December 2017 - 15
instore - December 2017 - COVER STORY -- A new take on meal kits
instore - December 2017 - 17
instore - December 2017 - 18
instore - December 2017 - INSIGHT INSIDER -- 2017 in review
instore - December 2017 - com - 2
instore - December 2017 - com - 3
instore - December 2017 - com - 4
instore - December 2017 - com - 5
instore - December 2017 - FOOD SAFETY/HEALTH -- Legislation
instore - December 2017 - com - 7
instore - December 2017 - com - 8
instore - December 2017 - com - 9
instore - December 2017 - OPERATIONS -- Energy solutions
instore - December 2017 - com - 11
instore - December 2017 - com - 12
instore - December 2017 - com - 13
instore - December 2017 - EQUIPMENT -- The sous vide emergence
instore - December 2017 - com - 15
instore - December 2017 - com - 16
instore - December 2017 - NEWS -- NEED TO KNOW
instore - December 2017 - CATEGORY PERSPECTIVE -- Beyond grocery
instore - December 2017 - 21
instore - December 2017 - SPECIALTY INSIGHTS -- CONSIDER
instore - December 2017 - 23
instore - December 2017 - 24
instore - December 2017 - 25
instore - December 2017 - CONVENTION COVERAGE -- The power of private
instore - December 2017 - 27
instore - December 2017 - MERCHANDISING -- ON DISPLAY
instore - December 2017 - 29
instore - December 2017 - 30
instore - December 2017 - 31
instore - December 2017 - PRODUCT TRENDS -- FIRST TO MARKET
instore - December 2017 - PRODUCT SHOWCASE
instore - December 2017 - 34
instore - December 2017 - 35
instore - December 2017 - 36
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