Milling & Baking News - March 30, 2004 - 4

T H I S

W E E K

March 30, 2004
Vol. 83, No. 5

NEWSCOMMENT

N E W S F E AT U R E
New c.e.o. with minority
stake eyes loftier heights
for No. 2 bagel chain
9

History-making step
by bakers in agreeing
to promotion effort
Story on Page 22

Mennel Milling may sell Virginia flour mill
The Fostoria, Ohio, company, owner of four flour mills, said it has entered negotiations
to sell its Roanoke, Va., mill to the City of Roanoke Housing and Redevelopment
Authority for about $8.1 million. Mennel plans to build a new mill in the area.

Kerry Group adds to U.S. business base

Grocery results highlight costs of labor dispute

Global biotech conference slated for April

PowerBar founder dies of heart attack at age 51

The Ireland-based flavorings and ingredients marketer announced it has purchased
Oregon Chai, Inc., a supplier of Chai tea latte mixes, and Extreme Foods, a
developer of fruit smoothies and coffee drinks for the food service industry.

Quarterly financial statements at The Kroger Co. and Albertsons Inc. showed
the extent of the financial damage incurred by the two chains from the recently
settled grocery store work stoppage in southern California.

The first meeting of the World Congress on Industrial Biotechnology and
Bioprocessing will take place April 21-23 in Orlando, Fla. The event will detail
biotechnology's impact on manufacturing, energy, chemical processing and pollution.

Brian Maxwell, a former world-class marathon runner, died March 19. He cofounded PowerBar in 1986 with his wife in their Berkeley, Calif., kitchen. Nestle
S.A. bought the business in 2000 for $375 million.

Editorial
Late news
Business
Financial results
Industry activities

EDITORIAL STAFF
Editor-in-chief
Morton I. Sosland
Editor
Gordon L. Davidson
Executive editor, markets
Neil N. Sosland
Executive editor
L. Joshua Sosland
Senior editor, markets
Jay S. Sjerven
AuditBureau
of Circulations

7
8
9
14
15

Corn wet milling
Data
People
Supplier innovations
Archive

24
26
29
40
46

Associate editor, grain and milling
Associate publisher
Eric J. Schroeder
G. Michael Gude
Associate editor
Vice-president, chief financial officer
Lyle C. Niedens
Melanie Hepperly
Assistant editors
Director of manufacturing
Meyer Sosland
Vance Spearman
Jeff Gelski
Director of circulation
Ron Sterk
Gwendolyn Cogshell
Editorial designer, market graphics, data
Director of design services
Christina Sullivan
Sadowna McClun
Feature designer
Circulation manager
Sarah Hill
Sheryl Morrow
Director of distribution
PUBLISHING STAFF
Gary Humbert
Chairman
Digital systems analyst
Charles S. Sosland
Marj Potts
Vice-chairman
Advertising Design and trafficking
L. Joshua Sosland
Becky White
President and publisher
Marketing communications
Mark Sabo
coordinator/reprint manager
Carrie Land

4 / Milling & Baking News, March 30, 2004

Wholesale baking's leaders have taken
the most important united step in industry
history with the endorsement given at the
American Bakers Association convention
to launching a product promotion
program. While many details are still
not set, the campaign will start this July
1 with a minimum annual budget of $4
million aimed at informing Americans
of the healthy attributes of bread and
grain-based foods. The goal is not just to
counter the negative of low-carbohydrate
diets on consumption, but build long-term
favorable impressions.
Embracing of the program followed
nearly a year of study undertaken by a joint
committee appointed by the A.B.A. and
the North American Millers' Association.
Research showed that a united front by
flour millers, bakers and all others involved
with grain-based foods has the promise of
changing the rapidly expanding less-thanpositive image of the industry's products at
a time when obesity has become a national
and even international concern.
An independent Foundation for the
Advancement of Grain-Based Foods is
being created to manage the product
promotion. Mullen, a Massachusetts
public relations firm, will be engaged to
do the work. Hardly ever has grain-based
foods had more at stake than with this
initiative. That this is unanimously agreed
by baking's leaders speaks not solely to
its importance but also creates hope for
ultimate success. MBN

4800 Main St., Suite 100. Kansas
City, Mo. 64112 Phone: (816)
756-1000. Fax: (816) 756-0494.
E-mail: mbn@sosland.com

www.bakingbusiness.com

Purchasing
Seminar

www.world-grain.com

www.meatpoultry.com

bakingbusiness.com/world-grain.com

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Milling & Baking News - March 30, 2004

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