Milling & Baking News - January 1, 2008 - 4

Contents

$65

January 1, 2008 Vol. 86, No. 22

J.M. Smucker C

o.

per share

$57

NEWS FEATURE

$49

1 iels
Archer D$4an

Input costs to
forefront among
influences on
industry's shares

$48
$42
per share

Story on Page 22

$33
Jan. Mar. Ma
y

2007
2006
July Sept. No
v.

$36
$30
$24
y
Jan. Mar. Ma

10

NEWS Comment

Midland Co.

2007
2006
v.
July Sept. No

Big G poised for
strong second half

General Mills, Inc. plans to shift focus to
innovation and execution in the second half
of fiscal 2008 now that it has completed the
conversion to smaller Big G cereal packages.

14
Sara Lee defends
positioning of 'made with
whole grains' bread

Traditional Wholemeal bread allows children to
eat their daily need of whole grain in two slices
of bread. Baker's Delight, based in Australia,
wants to expand in the United States.

Story on Page 12

DEPARTMENTS
7 Editorial
10 Business

16

30 Nutrition and Health
31 People
32 Merchandising
33 Ingredient Week
41 Supplier Innovations
46 Archive

COMPANIES IN THIS ISSUE
American Italian Pasta Co. ......................... 10
Archer Daniels Midland Co. ....................... 24
Bakers Delight............................................ 14
Barry Callebaut .......................................... 41
Bunge Ltd. ................................................. 24
Chicago Metallic ........................................ 41
CHS Inc. ..................................................... 18
ConAgra Foods, Inc. ................................... 29
CSM n.v...................................................... 10
4 / January 1, 2008

Milling & Baking News

Bakers seek extension
for labeling comments

The American Bakers Association
requests a 90-day extension, to April 30,
for comments made to the Food and Drug
Administration on rulemaking for nutrition
labeling.

16 Industry Activities
20 Data

Baker's Delight promotes
sandwich's whole grain

30

Whole grains may reduce
pancreatic cancer risk

Data from a study appearing in the
American Journal of Epidemiology provide
support for the hypothesis that eating whole
grain or high-fiber foods may reduce the risk of
pancreatic cancer.

32

Sara Lee adds honey variety
to Soft & Smooth line

Sara Lee Soft & Smooth Honey Made with Whole
Grain White Bread contains real honey and 10
grams of whole grain per two-slice serving, or
20% of the recommended daily servings.

Dakota Specialty Milling, Inc...................... 14
Flowers Foods, Inc................................ 26, 32
General Mills, Inc. ................................ 10, 24
Interstate Bakeries Corp......................... 8, 26
J.M. Smucker Co. ........................................ 14
The Kellogg Co. .......................................... 20
Kerry Group P.L.C. ...................................... 10
Kraft Foods Inc. .......................................... 20
Lancaster Colony Corp. .............................. 26
Lance, Inc. .................................................. 28
Lock Inspection Systems, Inc. ..................... 41

Huge issues loom
as new year begins
in wake of '07 trauma
Urgently on the minds of grain-based foods
executives as 2008 opens is guessing the
degree to which the totally memorable
developments of 2007 may be repeated.
Coming off a year in which much new
history was made, it is unthinkable that
2008 will witness repeats of the past year's
soaring wheat and grain markets, mounting
concerns about food price inflation, multiple
consumer product price increases and a
significant rebound in volume as measured
by the apparent large gain in domestic
wheat flour disappearance.
Yet, few of the forces that drove the
amazing events of 2007 are missing from
the new year's prospects. For the wheat
market, the many questions created by
the drawdown of stocks are magnified
by concerns over the new wheat harvest,
even as growers respond to high prices
by boosting plantings. Economic doubts
fueled by the housing slump and credit
tightness weigh on consumer spending in
ways that impact outlays for food.
As food price advances propelled by
global tightness receive growing attention,
the likelihood of these matters seizing
center stage in this presidential election
year looms large. The past year was notable
because multiple price increases had little
or no impact on volume. Whether this will
continue, especially in a year of heightened
politics, stands as perhaps the greatest
issue facing grain-based foods in a year
when forecasting the outlook has more
uncertainties than might have even been
possible in the not too distant past. MBN

Marroquin International
Organic Services, Inc. .............................. 41
Marshall Biscuit Co. ................................... 26
Minneapolis Grain Exchange ..................... 31
New World Pasta Co................................... 32
QA Products ............................................... 10
Roman Meal Co. ........................................ 14
Sara Lee Corp................................. 12, 26, 32
Seaboard Corp. .......................................... 12
Stewart Systems ........................................ 41
Tasty Baking Co.......................................... 28
bakingbusiness.com / world-grain.com
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Milling & Baking News - January 1, 2008

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