Milling & Baking News - November 13, 2012 - (Page 48)

Nutrition and Health  Initiative shows gains in nutrition content in children’s cereal ARLINGTON, VA. — More of the cereals advertised to children by participants of the Children’s Food & Beverage Advertising Initiative contain of Better Business Bureaus. The snapshot looked at the nutrition content of 21 cereals in the participants’ 2012 child-directed advertising, focusing on nutrients to limit, such as calories, saturated and trans fat, sodium and sugars, and nutrition components to encourage, including whole grains, fiber, vitamins and minerals. The C.F.B.A.I. currently has 16 participants, and 4 of those offer cereals: General Mills, Inc., Kellogg Co., PepsiCo, Inc., and Post Foods, L.L.C. Seventy-one per cent of the cereals were found to have at least a half serving (8 grams) of whole grains, and a third now have at least 12 grams. More than onethird also have more whole grains than any other ingredient, and whole grains are the first ingredient listed whole grains or a larger quantity of whole grains than before, according to a “2012 Cereals Snapshot” issued by the C.F.B.A.I., which is a self-regulated program administered by the Council on the Nutrition Facts Panel. All of the cereals were at least a good source of two of seven specific nutrients highlighted by the C.F.B.A.I., and more than half were a good source of five nutrients. The nutrients highlighted by the C.F.B.A.I. are calcium, fiber, potassium, vitamins A, C and D, and iron. Before the creation of the C.F.B.A.I., some cereals advertised to children had 15 or 16 grams of sugars per serving, but in the October update the C.F.B.A.I. noted over one-third of the cereals have less than 10 grams of sugars per serving. Under the C.F.B.A.I., participants are committed to advertise only cereals with no more than 12 grams of added sugars per serving. “In 2012, many cereals that the C.F.B.A.I. participants advertise to children are even better than they were in 2011, and more changes are under way,” the C.F.B.A.I. said. “The C.F.B.A.I.’s adoption of new uniform nutrition criteria, which go into effect in December 2013, will lead to further improvements in this product category.” MBN Leading M&A Advisor to Food & Agriculture Industries Services Include: M&A Advisory Private Capital Placement Financial Advisory Services Areas of Expertise: MICHIGAN WHITE WHEAT PASTRY FLOUR HARD WHEAT FLOURS WHOLE WHEAT SPECIALISTS SUPER KLEANED WHEAT FOOD GRADE BRANS HEAT TREATED FLOURS SQF 2000 level 2 Certified Branded Foodservice Private Label Co-Packers Agricultural Inputs Ingredients Meat & Poultry 816.474.1100 WWW.KINGFLOUR.COM Contact: Jon Baum, Geoff Parker or Adam Wieden 48 / November 13, 2012 Milling & Baking News / http://WWW.KINGFLOUR.COM

Table of Contents for the Digital Edition of Milling & Baking News - November 13, 2012

Milling & Baking News - November 13, 2012
Change agent at General Mills, NAMA chairman celebrates ‘noble’ industry
Countering higher input costs, B.B.U. to raise prices in November
Late News - Flat Flowers earnings after one-time charge
Table of Contents
News/Comment - Lack of focus on farm issues likely to change
Editorial - Many milling positives in tough environment
Late News
Data - January-September flour output reaches new record high
Financial Results - Mondelez earnings down 29% in third quarter, sales fall 2%
Oreo, belVita buoy biscuit business at Mondelez
CSM B.S.N.A. unit performs well in tough market
Morning foods wake up at Kellogg
Industry Activities - Millers in ‘deep dive’ exploring possible vitamin D fortification
Meyer elected vice-chair of NAMA; two honorary memberships named
Merchandising - Winners in America’s Best Raisin Bread Contest crowned
Business - Bakers look to resume operations in wake of Hurricane Sandy
Flowers acquiring Bimbo assets in California, Oklahoma
With Wisconsin project, Horizon doubling whole wheat capacity
Baker’s Pride opens new donut plant
Wind farm built to supply power to Bimbo in Mexico begins operating
Strikes may be looming at Hostess Brands baking plants
Mondelez to close Mr. Christie cookie plant in Toronto
Red Star, Lesaffre to raise yeast prices
ADM opens sweetener transfer terminal in Chattanooga
Nutrition and Health - Whole Grain Stamp success spans participating companies of all sizes
Food Ingredient Solutions - Indulge in extras
Milling Technology - ADM Milling expanding Beech Grove flour mill
The Andersons agrees to major grain facility acquisition
Gavilon opens grain facility in South Dakota
POET-DSM buys equipment for cellulose production
Washington - Breaking Washington gridlock
Weather Outlook - In marked change, world weather pattern transitioning to ‘normal
Washington - Elections may bring little change to Senate ag committee
Farm bill fate uncertain in lame duck session of Congress
U.S.D.A. offers assistance to hurricane victims
People - With Cargill c.f.o. resignation, David MacLennan to fill in
Brad Pederson named supply chain manager at Caravan Ingredients
ADM taps two for management positions
Transportation and Distribution - N.G.F.A. seeks easier path to contest ‘unreasonable’ rail rates
Nutrition and Health - Initiative shows gains in nutrition content in children’s cereal
Ingredient Market Trends - U.S.D.A. raises forecasts for U.S. and world 2012-13 wheat ending stocks
Supplier Innovations
Marketplace Business Network
Ad Index

Milling & Baking News - November 13, 2012