Milling & Baking News - February 4, 2014 - 14

Business 

Bruegger's bagel shops set for
major design makeover
ST. PAUL, MINN. - Bruegger's Enterprises, Inc., which operates 302 Bruegger's Bagels bakeries in the fast-casual
restaurant segment in North America,
opened a new flagship bakery in the
St. Paul area on Jan. 22. The company
said the bakery set a new direction for
its bakery design nationally.
"We are a neighborhood gathering
place, and the new prototype is designed to accentuate our bagel tradition while also celebrating new ideas
and the creative spark," said Judy
Kadylak, director of marketing for
Bruegger's Bagels.
As part of the new bakery concept,

the baking area will take center stage.
An open kitchen and plate glass
windows allow guests inside and out to
watch as bakers make New York-style
bagels throughout the day using a traditional kettle and artisan oven. Meanwhile, the interior of the bakery features
natural light through large windows,
and simple, sleek lines and warm brick
juxtaposed with stainless steel accents.
A large community table and bar seating replace traditional booths and tables
and encourage conversation among
guests, Bruegger's said.
The order flow and menu also have
been revamped. The bakery, located
in Woodbury, Minn., will
offer a new breakfast and
lunch menu category
with the addition of premium salmon items such
as the Hot Smoked Wild
Salmon Salad, the Salmon Reuben Sandwich
made with pastrami-style
salmon, and Nova Over
Easy, a breakfast sandwich featuring salmon,
egg and cheese. The new
bakery also will offer an
espresso bar with a fulltime barista preparing a

Cargill, Filippo Berio to market
food service olive oil products
LYNDHURST, N.J. - Cargill and
Filippo Berio Olive Oil have reached
agreement under which Cargill will be
licensed to market a set of food service
olive oil products under the Filippo
Berio Culinary Selection brand. The
agreement features five distinct olive
oil products that meet the varying
needs of food service operators.
"We are pleased to enter into this
agreement with Cargill to further the
distribution of Filippo Berio Olive Oil
beyond the kitchens of home cooks,
where our products have been a staple
for 150 years, and into food service
industry kitchens across the country,"
said Massimo Saracchi, chief executive officer of Salov S.p.A., the owner
of the Filippo Berio Olive Oil brand.
"As olive oil consumption continues
to grow rapidly in the United States,
this partnership enables us to provide
food service operators with products
that meet the standard of quality set
14 / February 4, 2014 Milling & Baking News

forth by our founder, Filippo Berio,
himself."
Gonzalo Petschen, president of Cargill Dressings, Sauces and Oils, said

the agreement reflects food service operators' desire for "reputable sources
of high-quality olive oil products."
"By partnering with Filippo Berio
Olive Oil, we will provide our customers with products that consistently meet the varied application and
sensory requirements of their food

variety of specialty coffee drinks.
"Everything in the flagship reflects
both our history and our future," Ms.
Kadylak said. "Like our customers, we
are modern-day artisans."
One aspect of the bakery's design
has not been finalized, though. Bruegger's is holding a contest for artists to
submit an abstract, two-dimensional
design that will adorn a large, brick
feature wall. That space will be filled
by the winner of the Bruegger's Bagels
$10,000 Artist Challenge that launched
Jan. 22 and continues through March
31. The winning design will be the
focal point of the bakery in Woodbury and will be used in select new
bakeries nationwide. In addition
to bragging rights, the chosen artist will receive a $10,000 cash prize.
Contest rules, submission guidelines,
entry information and other details
are available on the contest tab on
the company's Facebook page at
www.facebook.com/brueggers.
This is the second comprehensive
renovation program to be implemented by Bruegger's in the past four years.
In 2010, the company remodeled 50
bakeries and committed to spend more
than $10 million renovating hundreds
of bakeries. Those bakeries featured
a brick and stone hearth in the bagel
display area where guests were able to
watch bagels being kettle-boiled and
baked in the traditional style. MBN
service operations, delivering the performance, flavor and versatility they
demand," Mr. Petschen said.
The new line of Filippo Berio Culinary Selection olive oil products licensed to Cargill includes:
* Filippo Berio Culinary Selection
Extra Virgin Olive Oil, for dressings
and marinades, drizzling on top of
foods, dipping and sautéing
* Filippo Berio Culinary Selection
Olive Oil, for shallow pan frying, sautéing, grilling, baking and roasting
* Filippo Berio Culinary Selection
Sauté and Grill Oil, a blend of 80%
high-oleic canola oil and 20% extra
virgin olive oil for high-heat food
preparations
* Filippo Berio Culinary Selection
All Purpose Oil, a blend of 75% conventional canola oil and 25% extra
virgin oil for marinades, dressing and
pizza dough
* Filippo Berio Culinary Selection
Every Day Oil, a blend of 85% conventional soybean oil and 15% olive
oil, versatile for a variety of food
preparations. MBN
bakingbusiness.com / world-grain.com

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Milling & Baking News - February 4, 2014

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