Milling & Baking News - March 4, 2014 - 4

Contents 

March 4, 2014 Vol. 93, No. 1

 BREAD PRODUCT PERSPECTIVE

 NEWS Comment

Story on Page 33

Focused on innovation
in baking amid rapid
industry change

9

Nutrition Facts
plan has a great
plus for baking

Bakers: Bioengineered wheat,
consumer challenges ahead

The flour industry needs to start planning for
a transformation to bioengineered wheat, says
a bakers' panel at a Wheat Quality Council
meeting.

Transportation logistics
seen as worst in years
for ag products
Story on Page 29

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DEPARTMENTS
7
9
10
14
21
22
28
42
44
47
56
62

Editorial
Education and Research
Business
Financial Results
Washington
Data
Nutrition and Health
People
Industry Activities
Ingredient Week Trends
Supplier Innovations
Archive

14

Bimbo sees more plant
closings in 2014 and beyond

Additional capacity rationalization is likely, say
executives from Grupo Bimbo. U.S. operating
income rises for the year but drops in the fourth
quarter.

18

Campbell Soup eyes earnings
push from Pepperidge

Pepperidge Farm should deliver strong growth
in snacks in the second half of the fiscal year
behind Goldfish innovations and promotions.

26

U.S.D.A. projects 2015 wheat
carryover at 587 milion bus

The projected carryover would be up 5% from a
forecast 558 million bus in 2014. The projection
for 2014 wheat production is 2,160 million bus.

44

Hale emphasizes pasta,
supermarket symbiosis

The pasta industry needs to find secondary
locations at retail for dry pasta, says Todd
Hale of The Nielsen Co. at a National Pasta
Association meeting.

From the time the popularity of reducedcarbohydrate dieting began to surge in the early
2000s and through each subsequent wave of
bread bashing prompted by fad diets and faux
science, grain-based foods has combatted the
notion that calories from flour contribute to
obesity more than other macronutrient sources.
With this specious allegation in mind, the
industry should be overwhelmingly pleased by
the principal change advanced last week for the
Nutrition Facts panel.
Amid many revisions for the panel proposed
by the Food and Drug Administration,
none stands out more than the heightened
emphasis on calorie count. "The ability to
determine the caloric content of packaged
foods is important for all consumers," the
F.D.A. said by way of explanation. Under the
plan, the word "Calories" must be a type size
no smaller than 16 points (the size of this
column's headline), with the calorie figure
still 50% larger. This emphasis makes the
point that calories count and helps level the
playing field for food and beverage products.
From a consumer attention perspective, the
Nutrition Facts panel is growing in importance.
The percentage of consumers who often read
a food label rose to 54% in 2008 from 44%
in 2002. The baking industry certainly should
carefully scrutinize other proposed changes
to the panel, including how single servings
are defined, and listings for added sugar
and sodium. Notwithstanding these other
concerns, the calorie content emphasis makes
this proposed change a definite win. MBN

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COMPANIES IN THIS ISSUE
Agspring L.L.C. ............................. 8

Bunge Ltd. ................................. 10

Gavilon Grain, L.L.C. ................... 10

Mondelez International .............. 20

American Crystal Sugar Co. ........ 30

Campbell Soup Co. ............... 18, 34

General Mills, Inc.................... 8, 10

Pan-O-Gold Baking Co................ 12

Angelic Bakehouse ....................... 8

Canada Bread Company, Ltd... 1, 16

George Weston Ltd....................... 8

The Pichuberry Co....................... 56

Archer Daniels Midland Co. .. 10, 42

Cargill ........................................ 10

Grupo Bimbo S.A.B. de C.V. .. 14, 34

Post Foods L.L.C. ........................ 10

Aunt Millie's ............................... 34

Charter Baking Co. ..................... 34

Horn .......................................... 56

Roquette America ....................... 56

Awrey's Bakery ........................... 12

CHS Inc. ..................................... 56

Hostess Brands........................... 34

Rudi's Organic Bakery ................. 34

BakerCogs ................................... 9

Corbion n.v. ................................. 8

Kellogg Co. ................................ 42

Syngenta.................................... 10

Beneo, Inc. ................................. 56

Einstein Noah Restaurant Group . 42

Kraft Foods Group ...................... 20

World Food Processing ............... 56

BNSF Railway Co. ....................... 29

Flowers Foods, Inc. ................. 9, 34

Minn-Dak Growers, Ltd............... 56

4 / March 4, 2014 Milling & Baking News

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Milling & Baking News - March 4, 2014

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