Milling & Baking News - February 14, 2017 - 17

X
why I had less discipline and more
conversation, which allowed me to
form my own ideas and have a oneon-one relationship with my father.
He was a man of great and silent
virtues, of deep intelligence and
practicality. He had clear ideas, discipline, an enormous capability to
work, strong values and deep spirituality.
He invariably preached through
his example, and he was tenacious
and consistent. He was for me, as
well as for many others, my mentor
and my teacher. From him I learned

'He had clear ideas,
discipline, an enormous
capability to work,
strong values and deep
spirituality.'
- Daniel Servitje,
Grupo Bimbo S.A.B. de C.V.

to find in dialogue the opportunity
to delve into the truth and to adapt
to changing times. I think I inherited his inexhaustible desire to learn
and to question and propose.
I remember that when we talked,
I was captivated by the pulsating
glow in his eyes as he raised his
arms in excitement when telling
one of his stories or when sharing
the progress of his many projects.
He was passionate and restless and
very persistent.
He was never interested in material things or in having the spotlight
or getting applause; huge projects
were what truly appealed to him, as
well as a deep desire to do good.
He felt a profound love for his
country. Many of the things he
undertook in his life were done
with Mexico in mind, with a desire to contribute to the growth
and full development of his nation and especially of those most in
need.
I think we were very fortunate to
have him with us for so many years.
He was certainly a leader who inspired us and taught us:
xTo give everything you can give
in this life and to live guided by the
commitment to your ideals;
xTo be permanently dissatisfied
with what has been achieved and
with reality;
xTo be humble and realistic;
xTo be consistent with thoughts,
words and actions;
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xTo always treat people as human
beings, never as instruments;
xTo spend time with the people
you love, to laugh and to enjoy time
with others; and
xTo see work as a mission, a passion, an adventure, not a burden.
I once asked him for his advice
on being successful, and he said:
Nothing valuable can be achieved

People

in life without effort, sacrifice and
risk. That has been one of the greatest lessons I have learned, and for
me, keeping this always in mind is
the best way to honor and celebrate
his life.
May he rest in peace.
Daniel Servijte
C.e.o., Grupo Bimbo

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Milling & Baking News XFebruary 14, 2017 / 17
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Milling & Baking News - February 14, 2017

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