Milling & Baking News - May 23, 2017 - 11

Kansas sees new crop threat in
wheat streak mosaic virus
MANHATTAN, KAS. - Not long
after sounding a warning call about
damaging frigid spring weather,
Kansas Wheat has identified another
significant threat to the 2017 Kansas
wheat crop - wheat streak mosaic
virus.
Alerting growers to take steps to
manage the risk posed by W.S.M.V.
(no chemical treatments exist), Kansas
Wheat said the disease is "crippling
western Kansas wheat crop."
The organization, a cooperative effort of the Kansas Wheat Commission
and the Kansas Association of Wheat
Growers, said losses from W.S.M.V.
vary depending on variety, weather,
percentage of crop infected and the
timing of infection. When the disease
strikes in the fall, yield losses often are
50% or more. Spring infection tends to
cause losses closer to 20%.

Citing Kansas State University Research and Extension Agronomy, Kansas Wheat said six west-central Kansas
counties are indicating widespread
incidence of W.S.M.V. and related viruses - High Plains mosaic and triticum mosaic. The counties are Greeley,
Wichita, Lane, Hamilton, Kearny and
Finney. The effects of the disease also
were seen by participants in the Wheat
Quality Council's Kansas wheat tour.
"Many fields in this area are severely
diseased and could experience more
than 70% yield loss, if not a complete
loss," the Wheat Commission said.
"The rest of western Kansas is dealing
with high distributions of these diseases while the central region is also seeing
high and moderate infection levels."
In its initial forecast of 2017 Kansas
winter wheat production, the U.S.
Department of Agriculture forecast

Barilla cites progress toward
sustainability objectives
PARMA, ITALY - Since 2010, Barilla
Group has reformulated approximately
360 products to have a better nutritional
profile, an initiative designed to put the
Parma-based company closer to its goal
of being "the preferred brand for people,
promoting healthy and joyful eating inspired by the Mediterranean lifestyle."
Barilla shed light on its efforts in its
2016 sustainability report, "Good for
you, good for the planet."
"We want to plan our future around
our mission 'Good for you, good for the
planet,'" said Guido Barilla, chairman
of the Barilla Group. "To accomplish
this we must disseminate a new culture
capable of changing the current lifestyle,
beginning with new products and processes that are useful to safeguard the
planet and the future of our children."

Barilla reached the height of its reformulation efforts in 2016 when the company said it reformulated 150 recipes by
replacing palm oil in all its
bakery products with vegetable oils with less saturated fat. Also during 2016,
the company launched 17
new whole grain products
in the soft bread, pasta, biscuit and rusk categories.
The gluten-free and Protein
Plus ranges also were extended through
the launch of 11 products that included
bread, sauces, flour and pasta.
"In general, in 2016, the Group invested €40 million in research and
development activities targeted to
improve the nutritional profile of its
products," Barilla said.

Bridor launches clean label program
with more than 200 items
VINELAND, N.J. - Bridor has
launched a clean label program that
bans the use of more than 150 ingredients, including artificial colors
and flavors, preservatives, artificial
sweeteners, bleached flour, high-fructose corn syrup, and hydrogenated or
partially hydrogenated fats.
bakingbusiness.com / world-grain.com

Bridor sells European-style croissants, pastries, savory bistro items
and bread to the U.S. food service and
retail markets. The clean label line encompasses more than 200 products.
That figure could rise to more than 300
products by the end of 2017.
"For over 30 years, Bridor has used

Business

the crop at 289,800,000 bus, down
38% from 2016 (see related story on
Page 20).
Asked by Milling & Baking News about
the degree to which the W.S.M.V. losses
already have been incorporated into the
U.S.D.A. forecast, Justin Gilpin, Kansas
Wheat chief executive officer, said damage may not yet be fully reflected.
"It is factored in to a certain extent,
but due to the widespread severity,
it is difficult for them to take it all in
account because there isn't a year to
compare it to," Mr. Gilpin said. "It
seems to be getting worse by the day,
and we anticipate the weekly condition reports to continue to reflect that.
"Also, what's challenging about viruses is fields can be affected even if
it isn't visibly showing symptoms that
aren't realized until combines get into
the fields."
Kansas Wheat said controlling
volunteer wheat and avoiding early
planting are two ways to reduce the
risk of W.S.M.V. MBN
Barilla said it purchased 190,000
tonnes of sustainable durum wheat
during 2016, putting the company on
pace to achieve its goal of purchasing
at least 250,000 tonnes of sustainable
durum wheat in 2017.
Total revenues at Barilla in fiscal
2016 were €3,413 million,
up 2% from fiscal 2015.
The company said it benefited from growth in Europe, where it achieved a
4% increase in sales volumes and 3% increase in
revenues, driven by the
pasta and sauce categories. In the United States, Barilla said
it increased its market share in the
pasta category to 31.4%, due in large
part to higher consumption of its classic products (semolina pasta and Pasta
Pronto) and to the Barilla Premium
Pasta innovative products (glutenfree, collezione and organic pasta). MBN
the highest quality ingredients in our
bread and pastry products to deliver
premium taste and value," said Olivier Morel, senior vice-president of
sales and marketing. "The launch of
the clean label program emphasizes
our mission of exceeding industry expectations while meeting consumer
trends and customer demand."
Bridor USA, which has an office in
Vineland, is a subsidiary of Bridor,
Inc. MBN
Milling & Baking News XMay 23, 2017 / 11

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Milling & Baking News - May 23, 2017

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