Milling & Baking News Corporate Profiles - November 2013 - (Page 22)

Grain-based Foods offer Mrs. Freshley's cinnamon-flavored pastries. Flower's also unveiled a new look for its Mrs. Freshley's line of snack cakes and pastries, including packaging with a bright modern design that complements a new logo unveiled earlier this year. A cookie comeback After several sluggish years, the cookie category has been rejuvenated behind renewed interest in indulgence. In the 52 weeks ended Sept. 8, 2013, dollar sales for the category were $7,564,554,000, up 4% from the same period a year ago, according to I.R.I. Unit sales also have increased 4% during the same timeframe. Mondelez International, which spun-off from Kraft Foods last year, is the nation's largest cookie maker. Two pleasant surprises for Mondelez during the past year were Nabisco Nilla cookies and Nabisco Snackwells cookies. The company also is involved in a significant expansion project, with plans to build the world's largest biscuit/cookie plant. Mondelez will invest $350 million in the construction of a new facility in Mexico that will have five production lines and will start operating in mid-2014. "When its doors open in the second half of 2014, this facility will support biscuit growth across the Americas and will enhance margins by utilizing stateof-the-art technologies that enable manufacturing at world class costs," said Irene Rosenfeld, chairman and chief executive officer for Mondelez. The past year also has been a good one for Kellogg, where a focus on the broader Keebler brand, and primarily Fudge Shoppe, Chips Deluxe and Sandies, has resulted in strong sales. Pepperidge Farm, Inc., Norwalk, Conn., improved its pace on innovation in cookies, including Pepperidge Farm Milano Slices Salted Pretzel cookies, Pepperidge Farm Milano Melts in vanilla crème and Pepperidge Farm Soft Baked cookies. In addition, the company introduced Pepperidge Farm Milano Cookie Cake and Chocolate Chunk Cookie Cake. Non-traditional crackers spur growth Elsewhere, the cracker category continues to grow behind an influx of crisps, chips and pretzels. In the 52 weeks ended Sept. 8, dollar sales in the cracker category totaled $7,080,892,000, up 4% from a year ago, according to I.R.I. Unit sales in the LEADING FROZEN pizza vendors 1 2 3 4 5 6 7 8 9 Nestle USA, Inc. Schwan Food Co. General Mills, Inc. Pinnacle Foods Inc. Palermo Villa, Inc. Bernatello's Pizza, Inc. Newman's Own, Inc. Home Run Inn Amy's Kitchen, Inc. Private label Total Dollar sales $2,083,562,000 $875,084,000 $378,877,300 $73,331,310 $62,869,580 $59,114,240 $57,049,180 $55,285,010 $49,777,560 $434,126,100 $4,438,406,000 category increased 3% to 2,963,580,000. Snyder's-Lance, Inc. has a robust new product pipeline, including the Xtra Fulls Toasty line of sandwich crackers that has performed well since its launch earlier this year. The company also expanded its Cracker Creations line with a new graham cracker and launched its first jalapeño sandwich cracker through the Captain Wafer's brand. Kellogg is unveiling two new crackers, Cheez-It Zings and Town House Pita, and two varieties of Keebler Simply Made cookies, which contain eight ingredients. Pepperidge Farm on Oct. 7 celebrated the completion of a $45 million expansion to the company's manufacturing facility in Richmond, Utah. The expansion included the start-up of production on a new Goldfish cracker line. In addition to the new Goldfish cracker line, Pepperidge added new technology and production capabilities to the site in Richmond, the company's only manufacturing facility west of the Rocky Mountains. Additionally, 94,000 square feet and improved facilities were added to the already 225,000-square-foot site. Pizza popping up everywhere Pizza has been on an interesting path LEADING FROZEN % change from year ago -1.7% -5.4% - -3.1% 10.0% 8.8% 17.4% -1.4% 4.3% -3.6% -1.1% pizza brands 1 2 3 4 5 6 7 8 9 DiGiorno Red Baron Totino's Party Pizza Tombstone Freschetta California Pizza Kitchen Jack's Original Tony's Stouffer's Private label Total Dollar sales $1,092,328,000 $426,890,900 $359,314,500 $330,066,200 $157,718,000 $138,589,200 $120,153,100 $97,153,790 $96,487,730 $434,126,100 $4,438,406,000 % change from year ago -4.9% -5.2% 1.1% 1.1% 11.8% -9.5% 1.2% -15.8% -1.0% -3.6% -1.1% Data for 52 weeks ended Sept. 8, 2013 Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) Source: Information Resources, Inc. 22 \ November 2013 Milling & Baking News * Food Business News * Baking & Snack * Meat & Poultry Corporate Profiles

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - November 2013

Milling & Baking News Corporate Profiles - November 2013