Milling & Baking News Corporate Profiles - 2015 - (Page 34)

Industry Beverages Review: Beverages Beverages Leading companies are striving to establish footholds in niche markets he North American market for carbonated and still beverages is in transition. Such traditional products as carbonated soft drinks continue to see sales wane while such products as bottled water and niche items like energy drinks and ready-to-drink (R.-T.-D.) have grown strongly. The U.S. market for liquid refreshment beverages grew in 2014 after being basically flat in 2013, according to the Beverage Marketing Corp. (B.M.C.), New York, an industry market research company. Factors driving the growth included the strength of the bottled water market, which pushed total category volume to 30.9 billion gallons during the year, a 2% increase compared with the previous year when category volume was 30.2 billion gallons. As has been the case in previous years, niche beverage categories continued to outperform most traditional mass-market segments. Such premium beverages as energy drinks and R.-T.-D. coffee advanced particularly forcefully during 2014. Larger, more established segments such as carbonated soft drinks and fruit beverages failed to grow. Ready-to-drink coffee moved forward faster than all other segments with a 11% volume increase in 2014, but the segment accounted for a tiny T share of total liquid refreshment beverage volume. Energy drinks advanced by nearly 7%, but also remained fairly modest in size. The sports beverage segment exceeded 1 billion gallons for the first time in 2011 and topped 1.4 billion gallons in 2014. Carbonated soft drinks remained by far the largest liquid refreshment beverage category, but it continued to lose both volume and market share in 2014. Volume slipped by 1% from 12.9 billion gallons in 2013 to less than 12.8 billion gallons in 2014, which lowered market share from slightly less than 43% to just above 41%. In 2015, carbonated soft drink manufacturers focused on a variety of initiatives in order to improve consumption and sales. Smaller pack sizes and efforts to identify lower calorie sweeteners were just two key initiatives. Other efforts involved "cleaning up" products through reformulation. Starting in August, PepsiCo's North America Beverages unit began selling Diet Pepsi without aspartame. The reformulated products, which include Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi, now are sweetened with a blend of sucralose and acesulfame potassium. "Health and wellness and variety continue to be key drivers in the marketplace for refreshment LEADING CONVENIENCE LEADING CONVENIENCE bottled water vendors 1 2 3 4 5 6 7 8 9 Nestle Waters North America, Inc. Coca-Cola Co. Glaceau PepsiCo, Inc. Quaker Oats Co. Natural Waters of Viti Ltd. Niagara Bottling L.L.C. Kraft Foods Group, Inc. Crystal Geyser Water Co. Private label Total Dollar sales $2,175,968,256 $657,939,648 $619,928,960 $570,803,008 $159,064,080 $133,789,608 $131,406,096 $106,177,792 $106,118,576 $1,962,961,408 $6,986,395,135 bottled water brands % change from year ago 3.0% 7.7% 4.8% 8.9% 7.0% 15.2% 5.5% 5.1% -0.4% 8.6% 5.8% 1 2 3 4 5 6 7 8 9 Nestle Pure Life Dasani Aquafina Poland Spring Glaceau smartwater Deer Park Ozarka Glaceau vitaminwater Ice Mountain Private label Total Dollar sales $721,970,240 $657,264,768 $565,665,152 $424,630,848 $267,978,592 $232,424,176 $229,287,104 $184,112,448 $181,479,616 $1,962,961,408 $6,986,395,135 % change from year ago 4.0% 7.9% 10.0% 4.9% 21.8% -0.4% 5.9% -8.2% 0.5% 8.6% 5.8% Data for 52 weeks ended Aug. 9, 2015 Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains) Source: Information Resources, Inc. 34 \ October 2015 Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry Corporate Profiles

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - 2015

Milling & Baking News Corporate Profiles - 2015
Table of Contents
Editorial - With growth elusive, its pursuit only intensifies
Industry Review: Grain-based Foods
Industry Review: Packaged Foods
Can K-Cups kick-start soup?
Industry Review: Beverages
Industry Review: Meat and Poultry
Industry Review: Dairy
Industry Review: Confectionery
Industry Review: Food Service
Industry Review: Clean Label
Company Overview - Grupo Bimbo S.A.B. de C.V.
Company Overview - Campbell Soup Co.
Company Overview - Coca-Cola Co.
Company Overview - ConAgra Foods, Inc.
Company Overview - Flowers Foods, Inc.
Company Overview - General Mills, Inc.
Company Overview - The Hain Celestial Group, Inc.
Company Overview - The Hershey Co.

Milling & Baking News Corporate Profiles - 2015