Milling & Baking News Corporate Profiles - 2015 - (Page 44)
Industry
Dairy
Review:
Dairy
Dairy
National players position themselves as smaller, local and even artisan
W
hile retail white milk sales continue to decline year
after year, in general, the dairy products industry is
thriving at both retail and food service. It's a good
time for dairy foods as the local, simple and inherently healthful
characteristics of milk and products made from milk are right
on target with what many of today's consumers are seeking from
the food supply.
The two largest U.S. dairy foods manufacturers - Nestle
USA, Glendale, Calif., and Dean Foods Co., Dallas, with 2014
dairy sales of $9,700 million and $9,503 million, respectively -
both introduced brands designed to appeal to today's consumer
who wants to better understand the origins of their food.
Nestle's Häagen-Dazs Artisan Collection sets out to connect with the highly
influential millennial demographic that
is all about foods with a local connection and experimenting with new concepts. To produce the collection, the
Häagen-Dazs team collaborated with
notable culinary artisans from around
the country to create unique flavors
never before experienced in ice cream.
One example is Chocolate Caramelized Oat, which was developed with
Claire Keane of Clairesquares, San
Francisco. Ms. Keane has been crafting
flapjacks - a traditional Irish treat of
caramelized, buttery oat bars drizzled
LEADING
LEADING
ice cream vendors
1
2
3
4
5
6
7
8
9
Nestle Dreyer's Ice Cream Co.
Good Humor/Breyers
Ben & Jerry's
Blue Bell Creameries, Inc.
Wells Enterprises, Inc.
Turkey Hill Dairy
Talenti
Friendly's Ice Cream L.L.C.
Dean Foods
Private label
Total
Dollar sales
$945,506,488
$518,468,707
$433,660,762
$368,639,828
$355,896,316
$225,861,157
$202,372,534
$139,429,369
$106,610,537
$1,099,411,714
$5,072,220,686
in chocolate - from her own recipe since she was 12 years
old. Inspired by her Irish treats, the Häagen-Dazs brand took
chocolate caramelized oat clusters and blended them in a rich
caramel ice cream.
Dean Foods, on the other hand, is emphasizing locally sourced
milk through a new national brand designed to entrust consumers wherever their travels might take them in the country. Used
in conjunction with Dean Food's regional brands such as Alta
Dena, Dean's, Meadow Gold, Mayfield and Oak Farms, the new
national brand - DairyPure - is backed by an exclusive FivePoint Purity Promise that the milk contains no artificial growth
hormones, is tested for antibiotics, is continually quality tested
to ensure purity, only comes from cows
fed a healthy diet and is cold shipped
fresh from the local dairy.
These two new brands are in the only
two dairy product categories struggling
at retail: fluid milk and frozen dairy desserts. Butter, cheese, yogurt and other
dairy-based products continue to grow.
Retail sales of frozen dairy desserts
have been relatively flat for a long time,
with growth for one brand - usually from
a smaller, artisan, local company - coming at the expense of another, often from
a national player. In recent years, volume
sales for the category have been down
while dollar sales grew as a result of
ice cream brands
% change
from
year ago
-0.5%
14.7%
18.5%
-33.6%
-0.6%
7.1%
53.4%
13.5%
5.7%
1.0%
2.4%
1
2
3
4
5
6
7
8
9
Dreyer's Edy's
Breyers
Ben & Jerry's
Häagen-Dazs
Blue Bell
Wells' Blue Bunny
Turkey Hill
Talenti
Friendly's
Private label
Total
Dollar sales
$546,589,941
$469,630,077
$433,660,762
$398,441,632
$368,639,828
$269,608,355
$225,861,157
$202,372,534
$139,429,369
$1,099,411,714
$5,072,220,686
% change
from
year ago
-5.0%
15.3%
18.5%
6.3%
-33.6%
-0.1%
7.1%
53.4%
13.4%
1.0%
2.4%
Data for 52 weeks ended Aug. 9, 2015
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.
44 \ October 2015
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry
Corporate Profiles
Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - 2015
Milling & Baking News Corporate Profiles - 2015
Table of Contents
Editorial - With growth elusive, its pursuit only intensifies
Industry Review: Grain-based Foods
Industry Review: Packaged Foods
Can K-Cups kick-start soup?
Industry Review: Beverages
Industry Review: Meat and Poultry
Industry Review: Dairy
Industry Review: Confectionery
Industry Review: Food Service
Industry Review: Clean Label
Company Overview - Grupo Bimbo S.A.B. de C.V.
Company Overview - Campbell Soup Co.
Company Overview - Coca-Cola Co.
Company Overview - ConAgra Foods, Inc.
Company Overview - Flowers Foods, Inc.
Company Overview - General Mills, Inc.
Company Overview - The Hain Celestial Group, Inc.
Company Overview - The Hershey Co.
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