Milling & Baking News Corporate Profiles - 2017 - 32

and chief executive officer, in an Aug. 31 earnings call.
"We have compelling brand partnerships with popular movie
franchises to drive our kids' soups," she said. "We're rolling
out innovation in Swanson broth. We have robust holiday plans
across the portfolio. We're launching the new Chunky Maxx
line with 40% more protein, and we have strong integrated
marketing, including a new Chunky campaign that fully leverages
our NFL (National Football League) sponsorship."
Campbell Soup seemed to be doing better than other
companies in the soup category, according to data from I.R.I.
"For the 52-week period ending July 30, 2017, the category as a
whole declined 40 basis points," said Anthony P. DiSilvestro, chief
financial officer and senior vice-president for the Campbell Soup
Co., in the Aug. 31 call. "Our sales performance was better than
the category, declining just 10 basis points. We had a 58.8% market
share for the 52-week period, and as we outperformed the category,
we gained 20 basis points of market share. Our share gains in
ready-to-serve reflected improved performance with Chunky and the
launch of Well Yes! and were mostly offset by lower share in broth,
which was impacted by increased private label activity."
General Mills, Inc., Minneapolis, this fall planned to launch
a line of organic soup varieties under the Progresso brand.
The introductions would follow two 2016 launches. Progresso
chicken soup varieties came with antibiotic-free and hormonefree chicken breasts last year while a vegan line called Good
Natured Soups used different bean varieties and vegetable
purees to create a creamy texture without dairy ingredients.

Diverse sauce flavors
The U.S. market for condiments and sauces reached $24

LEADING READY-TO-SERVE

Campbell Soup Co.
General Mills, Inc.
Amy's Kitchen, Inc.
Pacific Foods of Oregon, Inc.
Conagra Brands, Inc.
CSC Naturals and Organics
Imagine Foods, Inc.
Annie's Homegrown, Inc.
Health Valley Natural Foods
Private label
Total

Dollar sales
$740,671,808
$643,203,776
$67,989,032
$45,737,180
$31,308,610
$14,024,143
$12,498,244
$6,532,200
$5,251,755
$65,587,404
$1,669,051,520

billion in 2016, according to Packaged Facts, Rockville, Md.
"The trend toward healthy eating has created challenges for
marketers of sauces and condiments as the perception that
sauces and condiments are an unnecessary and unhealthy
addition to many foods has made some consumers cut back
on consumption," said David Sprinkle, research director
for Packaged Facts. "As a result, sauces and condiments
are increasingly marketed as organic and healthy with new
options such as low-sodium or low-sugar varieties supporting
restrictive diets."
Millennials seek new flavors, spicy foods and sauces,
according to Packaged Facts. Diverse flavors are appearing,
too. Mayonnaise brands feature wasabi, chipotle, pesto, garlic,
horseradish and ginger flavors, according to Packaged Facts.
Other opportunities for manufacturers of condiments and
sauces could be to create gluten-free soy sauce, organic and
non-bioengineered/non-G.M.O. items, and items lower in sugar,
salt and preservatives. CP

LEADING READY-TO-SERVE

wet soup vendors

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©STUDIO DAGDAGAZ - STOCK.ADOBE.COM

Packaged foods

wet soup brands
% change
from
year ago
4.0%
-11.4%
9.0%
6.8%
-21.3%
-2.0%
-2.0%
29.1%
-3.7%
13.9%
-3.1%

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Campbell's Chunky
Progresso Traditional
Progresso Light
Progresso Vegetable Classics
Campbell's Chunky Healthy Request
Progresso Rich & Hearty
Amy's
Campbell's
Campbell's Slow Kettle
Private label
Total

Dollar sales
$410,401,344
$248,545,664
$118,986,160
$116,245,704
$108,388,224
$106,390,088
$67,989,032
$57,413,116
$52,792,112
$65,587,404
$1,669,051,520

% change
from
year ago
9.6%
-6.2%
-22.0%
-7.8%
-4.9%
-20.9%
9.0%
62.6%
18.4%
13.9%
-3.1%

Data for 52 weeks ended July 9, 2017
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

32 \ October 2017

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