Milling & Baking News Corporate Profiles - 2017 - 44

to the needs of consumers. There is also growth from segments
positioning themselves to be considered as part of the competitive beverage set and are providing value-added benefits to the
consumer."
All segments outside of the white gallon have seen volume growth. This includes: flavored milk (4.2%), lactose-free
(11.5%), omega-3 (6.4%), glass bottle (2.7%), grass-fed (66%)
and refuel (21.9%).
"We're also seeing continued growth in whole-fat white milk,
which is in its fourth year of increases (3.5% for the first half
of 2017)," Ms. Sorensen said. "In fact, whole milk is getting
very close to surpassing reduced-fat milk as the leader in the
category. The whole-fat trend links both to a growing body of
research indicating that whole fat may be beneficial to health as
well as consumers' desire for more natural foods."
She explained how fat-free, 1% and 2% white milk gallons
are no longer relevant products, package types or sizes to today's on-the-go, smaller household consumers. These are consumers who also are besieged with beverage options.
"The plastic gallon is a package and size that is efficient for
milk processors to make," she said. "Processors are allowing
efficiencies of production to drive their business model, rather
than embracing the needs of the consumer and innovating, developing and producing a product that consumers want."
A successful model of the future might be less reliant on commodity volume. Success may come from higher-priced, highermargin, value-added products. This model is successful in everything from coffee to juices to water. Why not milk?
The whole milk, as well as the higher-priced, value-added
phenomenon, also is playing out in the yogurt category, which

LEADING FROZEN

Nestle Dreyer's Ice Cream Co.
Good Humor/Breyers
Wells Enterprises, Inc.
Mars, Inc.
Unilever Bestfoods North America
The Ziegenfelder Co.
Apollo Food Group L.L.C.
J&J Snack Foods Corp.
Ice Cream Specialties, Inc.
Private label
Total

Dollar sales
$1,042,020,407
$706,570,098
$290,805,351
$182,371,092
$117,283,256
$82,972,912
$72,291,361
$71,817,222
$65,593,065
$494,023,817
$3,768,219,652

needs some help. Retail sales remained depressed (down 5%)
in the first half of 2017. This early 2017 decline in yogurt sales
was observed quite broadly across regions, channels and segments of yogurt.
There were bright spots in a few yogurt segments, with wholefat yogurt standing out prominently. In fact, whole-fat yogurt
volume was up 24.9% during the first half of the year, lifting its
share of the category to 13.4%. While low-fat yogurt and fat-free
yogurt have 47.4% and 38.6% volume share, respectively, both
experienced sales declines (down 7% and 10%, respectively).
Another bright spot is yogurt drinks, which include kefir and
yogurt fruit smoothies. Volume sales were up 18.8% over the
first half of 2016.
"In addition, very strong growth continued for Australian- and
Islandic-style yogurts, although these products are still niche in

LEADING FROZEN

novelties vendors
1
2
3
4
5
6
7
8
9

©KELLIS - STOCK.ADOBE.COM

Dairy

novelties brands
% change
from
year ago
-1.0%
-0.7%
-13.2%
4.4%
-4.4%
17.4%
32.5%
-0.1%
9.0%
0.8%
1.5%

1
2
3
4
5
6
7
8
9

Nestle Drumstick
Klondike
Popsicle
Wells' Blue Bunny
Dreyer's Edy's Outshine
Häagen-Dazs
Nestle
The Skinny Cow
Magnum
Private label
Total

Dollar sales
$381,284,745
$315,635,755
$214,220,955
$210,022,259
$196,675,557
$149,809,475
$131,297,149
$130,359,061
$117,108,902
$494,023,817
$3,768,219,652

% change
from
year ago
-1.0%
-3.1%
2.4%
0.5%
1.7%
1.8%
43.8%
-14.9%
-2.2%
0.8%
1.5%

Data for 52 weeks ended July 9, 2017
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

44 \ October 2017

Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry

Corporate Profiles

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