Meat + Poultry - October 2009 - 115

From the Corral
BY DR. TEMPLE GRANDIN
meatpoultry@sosland.com

Staying in touch with the
YouTube generation
A five-week book tour for my New
York Times bestseller, "Animals Make
Us Human," was a real eye-opener.
I gave talks in bookstores in 13 major cities. At one bookstore, a student
walked up to me
and said, "Dr.
Grandin, how
can we get rid of
factory farms?"
T he younger
generation had
a much more
negative view
of the livestock
industry compared to the older generation.
The livestock
industry has totally failed to communicate with young people. The only
thing the younger generation sees
is all the bad stuff on the Internet. I
really felt the generation gap at the
book signings. In most bookstores,

The livestock industry
has totally failed to
communicate with
young people.
75 percent or more of the attendees
were over the age of 40. This was especially true for the people who were
interested in animals.
About a year ago, I posted a
number of my training videos on
www. YouTube.com. They show
stunning and handling of animals.
I did this to offset all of the negative footage on YouTube, most of
which is undercover videos, showing the worst conditions. My video
on electric stunning of pigs recently
had 145,066 views and a video on
the design of cattle stun boxes and
restrainers had 68,725. Videos on

animal handling are much lower
with 8,700 and 1,890 views.
When I fi rst posted these, I received some fi lthy hate postings and
a few people called me a Nazi because
I am involved in killing animals. I
blocked the senders of hate mail, racist comments and Nazi references,
but I left the other postings that were
both for and against eating meat. I
invite Meat&Poultry readers to make
comments on my videos. Please make
thoughtful comments on the ethical
use of animals for meat. This is the
best way to communicate with the
younger generation. If you do not
know how to find videos on YouTube,
ask your children, niece or nephew
for help. They likely also know how
to post comments on the site.

Positive feedback
When I go to livestock meetings, I
often get nice comments from people who really appreciated my videos. One thing I learned years ago
when I was a livestock editor of the
Arizona Farmer Ranchman was that
angry people would quickly contact the magazine when they did not
like an article. However, the people
who liked an article usually did not
contact us. I only heard from them
when they saw me at a meeting. Out
of more than 145,000 viewers of the
videos, only 25 posted negative comments. However, it is the nasty voices
that have the most impact on the Internet because the nice people don't
bother to communicate. I am proud
of the work I have done to reduce
animal suffering and I want people
to know about it.
In animal agriculture, we need
to look at everything we do and say
"If I showed this to my big city wedding guests, how would they react?"

116 * Meat&Poultry * October 2009 * www.MeatPoultry.com

I have taken many people through
large meat plants. I had them watch
the cattle quietly walking up the
ramp. The most common comment
is that "it's not as bad as I thought it
would be." The industry has made
some efforts to communicate, but
they have not fully opened up the
house. One industry brochure I saw
recently showed the outside of a pig
farm with no pictures of the inside.
Another animal agriculture brochure
showed an empty chicken house.
The industry has two choices.
Clean up the house and show it or let
undercover videos of the worst places be the only things the public sees.
Keeping cell phone video cameras out
of the farms and meat plants is impossible. A recent Wall Street Journal article revealed that even federal prisons
have a hard time keeping cell phones
away from the inmates.
I spent two hours just before writing this column looking at YouTube
videos listed under search terms such
as: cattle slaughter, pig slaughter, cattle ranch, feedlot and pig farm. Along
with the undercover footage, I saw
other videos that had been posted
within the last year by farmers, ranchers and meat plants. The industry
needs to do more of this. These videos
showed normal operations and showed
everything. The American Meat Institute's videos are a good start.
I have worked for 35 years to improve animal handling and I want the
public, both the older and the younger
generation, to know about it. ■
Dr. Temple Grandin operates Grandin Livestock
Systems Inc., Fort Collins, Colo., and is a faculty
member in the animal science department at
Colorado State Univ.
We would like to hear from you - to comment
on this story or to request reprints, contact us
by e-mail at meatpoultry@sosland.com.


http://www.YouTube.com http://www.MeatPoultry.com

Meat + Poultry - October 2009

Table of Contents for the Digital Edition of Meat + Poultry - October 2009

Contents
Meat + Poultry - October 2009 - 1
Meat + Poultry - October 2009 - 2
Meat + Poultry - October 2009 - 3
Meat + Poultry - October 2009 - Contents
Meat + Poultry - October 2009 - 5
Meat + Poultry - October 2009 - 6
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Meat + Poultry - October 2009 - 8
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