Meat + Poultry - October 2009 - 35

First in
Sanitary
Design,
Reliability
and Value
Multivac Labeling Systems
J

While his company is about nine years old, Ryan has been in the cattle business for 35
years. Ryan, who retired from baseball in 1993, says his first passion is raising cattle.

for Australian beef. In 2006, Norman teamed with AAco to launch
his high-end foodservice line, which
was made available to consumers in
June through the Internet.

Scouting their products
Earl Campbell Meat Products specializes in smoked sausages. Its biggest seller is the spicy Earl Campbell's Hot Link.
"That's the product that helps
us keep our doors open every day,"
Campbell says, adding the chicken,
beef and pork sausage is hot, but not
too hot. This fall, the company introduced a new variety of Hot Links
- Hot 'n' Cheddar.
Campbell credits H-E-B, a San
Antonio-based grocery store chain
with more than 300 locations in Texas and Mexico, and Brookshire Grocery Co., a Tyler, Texas-based chain
with more than 150 supermarkets
in Texas, Louisiana, Arkansas and

Mississippi, with spurring his company's success. Both chains agreed
to sell Campbell's products while the
company was in its infancy. H-E-B's
and Brookshire's commitment sent
a message to other retailers that if
the products were good enough for
them, they were good for other retailers, Campbell says. Hence, Campbell's products are now in Kroger
supermarkets, Sam's Club outlets
and Wal-Mart stores.
Earl Campbell Meat Products had
about $10 million in sales in 2008.
Despite the tough economy, Campbell says 2009 has been a decent year.
"There's plenty of room to grow,
and we want to grow," Campbell
says. "We want to see Earl Campbell
sausage in every little hole or crack
that we can get it in."
Campbell says his products
wouldn't have taken off if it wasn't
for the team he developed to market them.

* Durable Engineering, Up to
5X the Service Life of Lesser
Brands
* Over Four Decades Servicing
the Industry
* Cross-Web, Inline and StandAlone Units
* 24/7 Service and Support
Nationwide
Call us at 800-800-8552 or
e-mail muinc@multivac.com

i i

mUITIVAC
BETTER P A C K A G I N G

m

www.MeatPoultry.com * October 2009 * Meat&Poultry * 35

www.multivac.com


http://www.MeatPoultry.com http://www.multivac.com

Meat + Poultry - October 2009

Table of Contents for the Digital Edition of Meat + Poultry - October 2009

Contents
Meat + Poultry - October 2009 - 1
Meat + Poultry - October 2009 - 2
Meat + Poultry - October 2009 - 3
Meat + Poultry - October 2009 - Contents
Meat + Poultry - October 2009 - 5
Meat + Poultry - October 2009 - 6
Meat + Poultry - October 2009 - 7
Meat + Poultry - October 2009 - 8
Meat + Poultry - October 2009 - 9
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_12_01
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