Meat + Poultry - October 2009 - 68

VIENNA BEEF

Opportunities in the U.S.
Vienna Beef Ltd. has fared pretty
well this past year, despite the struggling economy, says Howard Eirinberg. "Our sausage business is relatively a 'cheap eat,'" he adds. "The
growth we saw the past few years
has flattened out a little bit, but we're
certainly not going backwards."
Eirinberg says Vienna works on
expanding its retail business in the
U.S. or its export business only on
an opportunistic basis. "We spend
most of our time building our core
foodservice business in the U.S.," he
adds. "A great deal of business we do
is with hot dog stands. They're places people still visit, especially during an economic downturn, which
is good for us."

"We believe we have
to constantly reinvent
ourselves and keep
adding new businesses
to our portfolio."
"We believe we have to constantly reinvent ourselves and keep adding new businesses to our portfolio," Eirinberg iterates. "In the last
year, we've added Hot Dog University and Foods Across America as
two brand new businesses, which
are avenues for growth."
Regarding Vienna's new Hot Dog
University, Mark Reitman, PhD
("Professor of Hot Dogs") instructs
classes inside the plant. Every week,
six to eight students from the U.S.
are instructed how to enter the mobile cart business. "It's good for our
business because we're creating new
customers," Eirinberg says. "We also
have a separate class for opening hot
dog stands. This has been an avenue
of growth for us, too."
The company's Web site, www.
Viennabeef.com, is another growth
engine for the company. The site allows consumers to buy Vienna products online, provides information on
how to open a hot dog stand, features

The company's Web site, www.Viennabeef.com (above) and Foods Across America, a new
Vienna catalog business featuring "the best" regional food products in various categories
from throughout the U.S. (Photos courtesy of Vienna Beef)

a menu for Vienna's on-site Café,
and more. "It is a relatively small
part of our business, but we have
seen it grow even though we haven't
put in a lot of marketing effort behind it to date," Eirinberg says.
Foods Across America is a new Vi-

68 * Meat&Poultry * October 2009 * www.MeatPoultry.com

enna catalog business featuring "the
best" regional food products in various categories from throughout the
U.S. "We have the famous Carnegie
Deli corned beef and cheese cake;
Vienna Beef products from Chicago;
the best regional sodas; the best pies;



http://www.Viennabeef.com http://www.Viennabeef.com http://www.MeatPoultry.com

Meat + Poultry - October 2009

Table of Contents for the Digital Edition of Meat + Poultry - October 2009

Contents
Meat + Poultry - October 2009 - 1
Meat + Poultry - October 2009 - 2
Meat + Poultry - October 2009 - 3
Meat + Poultry - October 2009 - Contents
Meat + Poultry - October 2009 - 5
Meat + Poultry - October 2009 - 6
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