Meat + Poultry - September 2010 - 84

A Cut Above Natural Meats features a
large variety of hand-cut, fresh beef and
pork as well as poultry and seafood.

Products featured include 35
grill-ready items, such as kabobs,
flank steak roll-ups and more. Their
exotic meats line-up includes alligator loin, elk and venison, rabbit,
kangaroo and wild boar. The poultry selection lists quail, pheasant,
ostrich, Peking and Muscovy duck.
From mahi-mahi to wild salmon,
crab legs and orange roughy, the
seafood department has its own customer-pulling power.
While 99 percent of the retail products are meat, poultry and seafood, a
small area offers customers a selection

of local barbecue sauces, marinades
and rubs, all-natural, of course.
Even bacons and hams presented to
shoppers are among the lowest in sodium content available with no nitrites,
nitrates or MSG being used during
processing by their suppliers.

Magic of marketing
Product mix aside, it's still John's zest
for having fun in marketing that drives
the business.
On Wednesday afternoons, the
shop sponsors a local radio show called
Extreme Grilling and provides free

MODEL TN4000 AUTOMATIC NETTING AND PACKAGING MACHINE

Do it better
with the all new
Flex Netter.
Introducing the WM Flex Netter -
it automatically nets and clips all
types of whole muscle products
while reducing labor costs and
increasing production.

R
R
7
rR 1

meat for the announcers and hosts to
cook on the air, sending enticed listeners flocking through the their door.
"We give them the meat and they
give us a lot of love over the airwaves,"
John confides.
So contagious is his enthusiasm
that one of the local radio personalities prompted a call from the Sprint
Center in Kansas City, Mo., showing
interest in selling their specialty sausages at the sports arena. And it doesn't
end there. A Cut Above Natural Meats
sponsors a local barbecue team, Holy
Smoke, that recently won a cook-off in
Osage City. The store is adorned with
trophies, photos and ribbons from its
support of the barbecue circuit.
Awards in competition might be
a badge of honor for some, but John
Suman says that his biggest reward is

■ The new WM Flex Netter (Tipper Tie Model

TN4000) automatically nets and clips one
or more whole muscle sections to quickly
produce a perfectly packaged product.
■ The system significantly increases throughput,
producing as many as 10 pieces per minute.
■ Eliminates repetitive hand labor and greatly
reduces your labor cost.
■ The WM Flex Netter utilizes a breech load
so the operator only has to orient the meat
sections and close the breech lid. The product
is automatically advanced with a piston
pusher, and then netted and clipped with
the built-in double clipper.
■ The system uses quick-load rucked netting,
eliminating the waste associated with excess
product tails from "one size fits all" precut and
clipped netting pieces.

TIRPE TIED
TECHNOPACK

ALPINA

(800)*331-2905
www.tippertie.com
www.MeatPoultry.com
September x313*
2010 * Meat&Poultry
* 63
http://www.tippertie.com http://www.MeatPoultry.com
Meat + Poultry - September 2010

Table of Contents for the Digital Edition of Meat + Poultry - September 2010
