Meat&Poultry - February 2011 - 32

ISERNIO’S SAUSAGE

and asked people to try it. Sometimes they wanted to. But other times, they weren’t even interested in it. Once I got them to try it, I found they really liked it a lot.” A few years later by the early 1980s, the Isernio Sausage name was becoming well known in the Seattle restaurant community. Feeling more confident, Isernio decided to approach local grocery stores, and many agreed to sell his sausage in their fresh-meat departments. He spent thousands of hours going from one store to anIsernio other and showing what he called “fresh, natural” sausage. “At that time in Seattle, most sausage sold in stores was what you’d call ‘commodity’ sausage – you know, sausage made from ‘mystery meat’ – what’s that old saying, you don’t want to know how sausage and laws are made?” he says. Frank made Italian sausage using whole cuts of pork and natural spices.

making his Italian sausage from lean pork, and at the same time make a chicken sausage appealing to those same customers. Continuing to use high-quality meat, Frank created Isernio’s Italian Chicken Sausage, using 95 percent lean, fresh all-natural chicken thigh meat. It is now his top-selling sausage variety, with the pork items running close behind. He’s launched other chicken varieties, including chicken basil and sun dried tomato, chicken and apple, chicken breakfast, chicken spinach & feta, and chicken bratwurst. He’s also created a Spanish chorizo and British banger. His pork sausages are made from 80 percent lean whole muscle pork shoulder. “Sometimes consumers ask me,

More than pork and beef
By 1990, Frank began to realize more people were leaning toward poultry as a healthy alternative to pork and beef. He decided he could continue
The Chicken Sausage Roll is available in five Italian and breakfast flavors – a poultry version of pork sausage roll. (Photo
courtesy of Isernio’s Sausage)

“The sausageroll products are sold in 39 states. We make it fresh, then flash-freeze it and it’s thawed at distribution.”
‘What does whole muscle mean?’ I tell them the same cuts of meat you’ll find in your local supermarkets and use in your entrées at home – in other words, no trimmings.” He admits calling his products “fresh” and “natural” can lead to some confusion among consumers, so he explains: “Fresh means it is not pre-cooked or cured in any way. It contains only fresh meat and spices. So, the consumer must cook it, and it is fresher-tasting than pre-cooked items found in grocery stores today. “All-natural chicken and pork means it has not been altered or plumped in any way, the same goes for the spices I add. My products contain no nitrites, nitrates, fi llers, MSG, artificial colors or flavors, preservatives, antibiotics or growth hormones. The sausages are in natural

casings and are gluten-free.” In 2010, Frank took a step that would revolutionize all of his sausage products. He introduced the Chicken Sausage Roll, available in five Italian and breakfast flavors – a poultry version of pork sausage roll. With the launch of the company’s chicken sausage rolls, the products are being sold in more than two-thirds of the US, including grocery chains like Albertsons, Safeway, Kroger and Quality Food Centers (QFC), a Kroger subsidiary, Super Target stores, Supervalu, Save Mart/ Lucky and Winco Foods. The sausage-roll products are sold in 39 states. “We make it fresh, then flash-freeze it and it’s thawed at distribution,” he says. In addition to the chicken rolls, his other sausage rolls include hot Italian, mild Italian, hot breakfast, mild breakfast and chicken apple sausage. “We’re not there yet, but we’re touching the East,” he says, pointing to sales in supermarkets in Ohio and Virginia. Altogether, he makes 18 different sausage products. Frank says what promises to drive his business even further is the promotion of Michael Durand to general manager of the company. Durand has been with Isernio’s since 2006, in that time contributing to the company’s overall growth of 63 percent. He has more than 20 years of consumer packaged goods experience. Before coming to Isernio’s, Durand served as western area manager at Brach’s Confections Inc., where he managed $40 million in revenue through direct-store delivery and supply channels. Before that, he was district sales manager for Kraft Inc., where he rolled out the new Di’Giorno Frozen Pizza line. At Isernio’s, he has been vice president of sales for two years, including growing the company’s distribution beyond the Northwest US. Isernio says his new role will mean focusing on dayto-day leadership, as well as carrying out strategic plans across all departments and helping the company to meet the demands of future growth.

32 • Meat&Poultry • February 2011 • www.MeatPoultry.com



Meat&Poultry - February 2011

Table of Contents for the Digital Edition of Meat&Poultry - February 2011

Meat&Poultry - February 2011
Commentary - Weighty menu considerations
Business Notes - Flav’s Fried Chicken opens in Iowa
Business Notes - Bob Evans Farms names new CFO
Business Notes - Wendy’s/Arby’s Group considers selling Arby’s
Business Notes - NCBA sets 2011 policy priorities
Business Notes - Smithfi eld executives warn of higher prices
Business Notes - McDonald’s income up in 2010
Business Notes - ‘Temple Grandin’ actress wins Golden Globe, Screen Actors award
Business Notes - Former Swift & Co. CEO joins Kraft
Regulatory - Digging in on nutrition labeling
Washington - New FDA law means end to status quo
The Annual Sausage Report - Processing I.Q.
The Annual Sausage Report - Sausage smart in Seattle
The Annual Sausage Report - Precision stuffi ng
Processor Profi le - The real deal
Sanitation Tips - Earth-friendly sanitation
Sanitation Tips - Going 'green'
Consejos Sanitarios - Eligiendo el verde
Maintenance Tips - Training the horse to drink
Lean Tips - Simple solutions save money
Small Business Matters - Small processors’ outlook: Partly cloudy
Packaging Solutions - Packaging sustainability
The Annual Sausage Report - Going gourmet
Food Ingredient Solutions - Clean and (not so) simple
From the Corral - Reconnecting with the public
Names in the News
New Product Showcase
Advertisers
The Insider
Over Herd
AMI Preview -- Focusing on Innovation
Meat&Poultry - February 2011 - Business Notes - Bob Evans Farms names new CFO
Meat&Poultry - February 2011 - 2
Meat&Poultry - February 2011 - 3
Meat&Poultry - February 2011 - 4
Meat&Poultry - February 2011 - 5
Meat&Poultry - February 2011 - 6
Meat&Poultry - February 2011 - 7
Meat&Poultry - February 2011 - Commentary - Weighty menu considerations
Meat&Poultry - February 2011 - 9
Meat&Poultry - February 2011 - Business Notes - Wendy’s/Arby’s Group considers selling Arby’s
Meat&Poultry - February 2011 - 11
Meat&Poultry - February 2011 - Business Notes - Smithfi eld executives warn of higher prices
Meat&Poultry - February 2011 - 13
Meat&Poultry - February 2011 - Business Notes - McDonald’s income up in 2010
Meat&Poultry - February 2011 - 15
Meat&Poultry - February 2011 - Business Notes - Former Swift & Co. CEO joins Kraft
Meat&Poultry - February 2011 - Regulatory - Digging in on nutrition labeling
Meat&Poultry - February 2011 - 18
Meat&Poultry - February 2011 - 19
Meat&Poultry - February 2011 - Washington - New FDA law means end to status quo
Meat&Poultry - February 2011 - 21
Meat&Poultry - February 2011 - The Annual Sausage Report - Processing I.Q.
Meat&Poultry - February 2011 - 23
Meat&Poultry - February 2011 - 24
Meat&Poultry - February 2011 - 25
Meat&Poultry - February 2011 - 26
Meat&Poultry - February 2011 - 27
Meat&Poultry - February 2011 - 28
Meat&Poultry - February 2011 - 29
Meat&Poultry - February 2011 - The Annual Sausage Report - Sausage smart in Seattle
Meat&Poultry - February 2011 - 31
Meat&Poultry - February 2011 - 32
Meat&Poultry - February 2011 - 33
Meat&Poultry - February 2011 - 34
Meat&Poultry - February 2011 - 35
Meat&Poultry - February 2011 - The Annual Sausage Report - Precision stuffi ng
Meat&Poultry - February 2011 - 37
Meat&Poultry - February 2011 - 38
Meat&Poultry - February 2011 - 39
Meat&Poultry - February 2011 - 40
Meat&Poultry - February 2011 - 41
Meat&Poultry - February 2011 - 42
Meat&Poultry - February 2011 - 43
Meat&Poultry - February 2011 - Processor Profi le - The real deal
Meat&Poultry - February 2011 - 45
Meat&Poultry - February 2011 - 46
Meat&Poultry - February 2011 - 47
Meat&Poultry - February 2011 - 48
Meat&Poultry - February 2011 - 49
Meat&Poultry - February 2011 - Sanitation Tips - Earth-friendly sanitation
Meat&Poultry - February 2011 - 51
Meat&Poultry - February 2011 - Sanitation Tips - Going 'green'
Meat&Poultry - February 2011 - Consejos Sanitarios - Eligiendo el verde
Meat&Poultry - February 2011 - Maintenance Tips - Training the horse to drink
Meat&Poultry - February 2011 - 55
Meat&Poultry - February 2011 - 56
Meat&Poultry - February 2011 - Lean Tips - Simple solutions save money
Meat&Poultry - February 2011 - 58
Meat&Poultry - February 2011 - 59
Meat&Poultry - February 2011 - Small Business Matters - Small processors’ outlook: Partly cloudy
Meat&Poultry - February 2011 - 61
Meat&Poultry - February 2011 - 62
Meat&Poultry - February 2011 - 63
Meat&Poultry - February 2011 - 64
Meat&Poultry - February 2011 - 65
Meat&Poultry - February 2011 - Packaging Solutions - Packaging sustainability
Meat&Poultry - February 2011 - 67
Meat&Poultry - February 2011 - 68
Meat&Poultry - February 2011 - 69
Meat&Poultry - February 2011 - The Annual Sausage Report - Going gourmet
Meat&Poultry - February 2011 - 71
Meat&Poultry - February 2011 - 72
Meat&Poultry - February 2011 - 73
Meat&Poultry - February 2011 - 74
Meat&Poultry - February 2011 - 75
Meat&Poultry - February 2011 - Food Ingredient Solutions - Clean and (not so) simple
Meat&Poultry - February 2011 - 77
Meat&Poultry - February 2011 - 78
Meat&Poultry - February 2011 - 79
Meat&Poultry - February 2011 - 80
Meat&Poultry - February 2011 - 81
Meat&Poultry - February 2011 - From the Corral - Reconnecting with the public
Meat&Poultry - February 2011 - Names in the News
Meat&Poultry - February 2011 - New Product Showcase
Meat&Poultry - February 2011 - 85
Meat&Poultry - February 2011 - 86
Meat&Poultry - February 2011 - 87
Meat&Poultry - February 2011 - 88
Meat&Poultry - February 2011 - 89
Meat&Poultry - February 2011 - 90
Meat&Poultry - February 2011 - 91
Meat&Poultry - February 2011 - 92
Meat&Poultry - February 2011 - Advertisers
Meat&Poultry - February 2011 - Over Herd
Meat&Poultry - February 2011 - 95
Meat&Poultry - February 2011 - 96
Meat&Poultry - February 2011 - AMI Preview -- Focusing on Innovation
Meat&Poultry - February 2011 - AMI2
Meat&Poultry - February 2011 - AMI3
Meat&Poultry - February 2011 - AMI4
Meat&Poultry - February 2011 - AMI5
Meat&Poultry - February 2011 - AMI6
Meat&Poultry - February 2011 - AMI7
Meat&Poultry - February 2011 - AMI8
Meat&Poultry - February 2011 - AMI9
Meat&Poultry - February 2011 - AMI10
Meat&Poultry - February 2011 - AMI11
Meat&Poultry - February 2011 - AMI12
Meat&Poultry - February 2011 - AMI13
Meat&Poultry - February 2011 - AMI14
Meat&Poultry - February 2011 - AMI15
Meat&Poultry - February 2011 - AMI16
Meat&Poultry - February 2011 - AMI17
Meat&Poultry - February 2011 - AMI18
Meat&Poultry - February 2011 - AMI19
Meat&Poultry - February 2011 - AMI20
Meat&Poultry - February 2011 - AMI21
Meat&Poultry - February 2011 - AMI22
Meat&Poultry - February 2011 - AMI23
Meat&Poultry - February 2011 - AMI24
Meat&Poultry - February 2011 - AMI25
Meat&Poultry - February 2011 - AMI26
Meat&Poultry - February 2011 - AMI27
Meat&Poultry - February 2011 - AMI28
Meat&Poultry - February 2011 - AMI29
Meat&Poultry - February 2011 - AMI30
Meat&Poultry - February 2011 - AMI31
Meat&Poultry - February 2011 - AMI32
Meat&Poultry - February 2011 - AMI33
Meat&Poultry - February 2011 - AMI34
Meat&Poultry - February 2011 - AMI35
Meat&Poultry - February 2011 - AMI36
Meat&Poultry - February 2011 - AMI37
Meat&Poultry - February 2011 - AMI38
Meat&Poultry - February 2011 - AMI39
Meat&Poultry - February 2011 - AMI40
Meat&Poultry - February 2011 - AMI41
Meat&Poultry - February 2011 - AMI42
Meat&Poultry - February 2011 - AMI43
Meat&Poultry - February 2011 - AMI44
Meat&Poultry - February 2011 - AMI45
Meat&Poultry - February 2011 - AMI46
Meat&Poultry - February 2011 - AMI47
Meat&Poultry - February 2011 - AMI48
Meat&Poultry - February 2011 - AMI49
Meat&Poultry - February 2011 - AMI50
Meat&Poultry - February 2011 - AMI51
Meat&Poultry - February 2011 - AMI52
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