Meat&Poultry - October 2011 - 67

our jerky in small batches,” he says. The jerky is not only flavorful, it’s more moist and tender than others because of the artisanal manufacturing process, Sebastiani says. “In the general market place, people complain of jerky being difficult to chew,” he says. “We have our own manufacturing process, which is our version of a secret recipe.” Sebastiani also thought it was important to offer different protein selections for jerky. As the company evolves, Krave may offer chicken or

turkey from an Idaho processor. Krave targets health-conscious consumers with its products, but that’s not all. “We’re not ignoring the existing jerky consumer,” he says. “Of course, we are going to differentiate

from the available jerkies out there. However, our primary objective is to create a renewed awareness for jerky’s quality attributes and that it can be food for a healthy lifestyle.” Krave’s products are found in supermarkets’ jerky sections.

WLB

NMFH

CVP

“The important thing is we offer a variety of products for consumers to choose from.”
other beef cuts as well. “Typically, people view turkey as a healthier source of meat,” he says. “Some people are more comfortable eating pork and turkey than they are eating beef,” he says. “The important thing is we offer a variety of products for consumers to choose from.” Jerky made with a variety of meats and f lavors could equate to more consumption, Sebastiani says. “One cut of meat and one fl avor gets old after awhile,” he says. Sebastiani buys his beef and pork from a California processor and his

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www.MeatPoultry.com • October 2011 • Meat&Poultry • 67



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Meat&Poultry - October 2011

Table of Contents for the Digital Edition of Meat&Poultry - October 2011

Meat&Poultry - October 2011
Contents
Commentary - Cause for concern
Business Notes
WRIGHT BRAND BACON - Wright can’t go wrong
WRIGHT BRAND BACON - Recloseable challenges
Versatile Protein - Bacon’s on fi re!
Education - Training for tomorrow
Small Business Matters - From dream to reality
Jerky Processing - Perfect pairing
Meat Processing Operations & Engineering - The Phoenix rises
Meat Processing Operations & Engineering - Pest patrol
From the Corral - Slaughter without stunning
Names in the News
New Product Showcase
Classified Advertising
Advertisers
The Insider
Meat&Poultry - October 2011 - Meat&Poultry - October 2011
Meat&Poultry - October 2011 - 2
Meat&Poultry - October 2011 - Meat&Poultry - October 2011
Meat&Poultry - October 2011 - 2
Meat&Poultry - October 2011 - 3
Meat&Poultry - October 2011 - Contents
Meat&Poultry - October 2011 - 5
Meat&Poultry - October 2011 - 6
Meat&Poultry - October 2011 - 7
Meat&Poultry - October 2011 - Commentary - Cause for concern
Meat&Poultry - October 2011 - 9
Meat&Poultry - October 2011 - Business Notes
Meat&Poultry - October 2011 - 11
Meat&Poultry - October 2011 - 12
Meat&Poultry - October 2011 - 13
Meat&Poultry - October 2011 - 14
Meat&Poultry - October 2011 - 15
Meat&Poultry - October 2011 - 16
Meat&Poultry - October 2011 - 17
Meat&Poultry - October 2011 - WRIGHT BRAND BACON - Wright can’t go wrong
Meat&Poultry - October 2011 - 19
Meat&Poultry - October 2011 - 20
Meat&Poultry - October 2011 - 21
Meat&Poultry - October 2011 - 22
Meat&Poultry - October 2011 - 23
Meat&Poultry - October 2011 - WRIGHT BRAND BACON - Recloseable challenges
Meat&Poultry - October 2011 - 25
Meat&Poultry - October 2011 - Versatile Protein - Bacon’s on fi re!
Meat&Poultry - October 2011 - 27
Meat&Poultry - October 2011 - 28
Meat&Poultry - October 2011 - 29
Meat&Poultry - October 2011 - 30
Meat&Poultry - October 2011 - 31
Meat&Poultry - October 2011 - Education - Training for tomorrow
Meat&Poultry - October 2011 - 33
Meat&Poultry - October 2011 - 34
Meat&Poultry - October 2011 - 35
Meat&Poultry - October 2011 - 36
Meat&Poultry - October 2011 - 37
Meat&Poultry - October 2011 - 38
Meat&Poultry - October 2011 - 39
Meat&Poultry - October 2011 - 40
Meat&Poultry - October 2011 - 41
Meat&Poultry - October 2011 - 42
Meat&Poultry - October 2011 - 43
Meat&Poultry - October 2011 - 44
Meat&Poultry - October 2011 - 45
Meat&Poultry - October 2011 - 46
Meat&Poultry - October 2011 - 47
Meat&Poultry - October 2011 - 48
Meat&Poultry - October 2011 - 49
Meat&Poultry - October 2011 - 50
Meat&Poultry - October 2011 - 51
Meat&Poultry - October 2011 - 52
Meat&Poultry - October 2011 - 53
Meat&Poultry - October 2011 - 54
Meat&Poultry - October 2011 - 55
Meat&Poultry - October 2011 - 56
Meat&Poultry - October 2011 - 57
Meat&Poultry - October 2011 - Small Business Matters - From dream to reality
Meat&Poultry - October 2011 - 59
Meat&Poultry - October 2011 - 60
Meat&Poultry - October 2011 - 61
Meat&Poultry - October 2011 - 62
Meat&Poultry - October 2011 - 63
Meat&Poultry - October 2011 - Jerky Processing - Perfect pairing
Meat&Poultry - October 2011 - 65
Meat&Poultry - October 2011 - 66
Meat&Poultry - October 2011 - 67
Meat&Poultry - October 2011 - 68
Meat&Poultry - October 2011 - Meat Processing Operations & Engineering - The Phoenix rises
Meat&Poultry - October 2011 - 70
Meat&Poultry - October 2011 - 71
Meat&Poultry - October 2011 - 72
Meat&Poultry - October 2011 - 73
Meat&Poultry - October 2011 - 74
Meat&Poultry - October 2011 - 75
Meat&Poultry - October 2011 - 76
Meat&Poultry - October 2011 - 77
Meat&Poultry - October 2011 - 78
Meat&Poultry - October 2011 - 79
Meat&Poultry - October 2011 - 80
Meat&Poultry - October 2011 - 81
Meat&Poultry - October 2011 - Meat Processing Operations & Engineering - Pest patrol
Meat&Poultry - October 2011 - 83
Meat&Poultry - October 2011 - 84
Meat&Poultry - October 2011 - 85
Meat&Poultry - October 2011 - From the Corral - Slaughter without stunning
Meat&Poultry - October 2011 - 87
Meat&Poultry - October 2011 - Names in the News
Meat&Poultry - October 2011 - New Product Showcase
Meat&Poultry - October 2011 - 90
Meat&Poultry - October 2011 - 91
Meat&Poultry - October 2011 - 92
Meat&Poultry - October 2011 - Classified Advertising
Meat&Poultry - October 2011 - 94
Meat&Poultry - October 2011 - 95
Meat&Poultry - October 2011 - 96
Meat&Poultry - October 2011 - Advertisers
Meat&Poultry - October 2011 - The Insider
Meat&Poultry - October 2011 - 99
Meat&Poultry - October 2011 - 100
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