Meat&Poultry - November 2011 - 28

Deli Report

Deli-cious conundrum
Pre-packaged, sliced-to-order or at foodservice, deli meat processors must deliver taste, value and convenience
BY LYNN PETRAK
meatpoultry@sosland.com

L

ooking at a slice of the deli-meat category isn’t as simple as it used to be. Just as deli-meat slices come in all sorts of varieties – thick, thin, home-style, better-for-you, indulgent,

“Stores and brands that do the best jobs of conveying value stand the best chances of success in the next year.”
pre-packaged, sliced-to-order – the deli-meat market as a whole reflects an array of tastes and interests. Certainly, there are many factors driving deli-meat products, packaging and promotions in both retail and foodservice channels. Some of those factors are directly tied to the marketplace itself, from rising commodity costs to

increased industry competition. Meanwhile, certain category drivers – such as interest in healthy, natural, organic and sustainable items – dovetail together, while others – a return to artisan meats, a move toward more budget-friendly SKUs – reflect altogether different consumer demands. Whether they are longtime delimeat processors whose brands have been around for decades or newer regional companies, processors offering deli meats understand when it comes to deli meats, there are several key market trends worth heeding.

It’s the economy
As the Great Recession lingers and food prices rise, consumers mind their budgets, both at home and away from home. A recent survey of deli consum-

ers conducted by the Culinary Visions Panel from Chicago-based Olson Communications explored issues related to what has been coined the “new frugality” and found that most buyers intend to continue cost-conscious behavior even when the economy rebounds. “Among the habits that were inspired by the new frugality were using more coupons, cooking more at home and going out less and sharing food. They also indicated a greater consciousness of value in their choices,” says Sharon Olson, president of Olson Communications. In a separate branding study, Olson’s firm found consumers often turn to store brands when they are looking to rein in costs, including at the deli section. The most-recent research showed consumers value and trust

28 • Meat&Poultry • November 2011 • www.MeatPoultry.com

(Photo courtesy of Natinoal Pork Board)



http://www.MeatPoultry.com

Meat&Poultry - November 2011

Table of Contents for the Digital Edition of Meat&Poultry - November 2011

Meat&Poultry - November, 2011
Contents
Commentary - Wall Street protest has food implications
Business Notes - Maple Leaf to invest $549M in meat operations
Business Notes - Cagle’s Inc. files Chapter 11
Business Notes - Correction
Business Notes - JBS SA denies using illegally raised cattle
Business Notes - Plans for Tyson’s new Bruss meat plant move forward
Business Notes - Sanderson Farms officials anxious to build new NC plant
Business Notes - Reintroducing Tyson’s Weaver Chicken Roll
Business Notes - Obama signs S. Korea, Colombia and Panama FTAs
Business Notes - Smithfield climbs Newsweek’s ‘Green’ companies list
Washington - Ratcheting up food-safety efforts
Deli Report - Ahead of the curve
Deli Report - Deli-cious conundrum
Retail - Self sufficient
Humane Slaughter - Outside the norm
CEO Series - Crowning achievements
Labeling - Work in progress
Food Safety -
Packaging - Leaders of the pack
LINKS - Maintaining margins
Hot Dog Processing - Reaping robotic benefits
Sausage Trends - Bucking the economy
Small Business Matters - Trial and error
IPE Preview - Atlanta preps for poultry
Labor - Cracking down
Names in the News
New Product Showcase
Classified Advertising
Advertisers
The Insider
Meat&Poultry - November 2011 - Meat&Poultry - November, 2011
Meat&Poultry - November 2011 - 2
Meat&Poultry - November 2011 - 3
Meat&Poultry - November 2011 - Contents
Meat&Poultry - November 2011 - 5
Meat&Poultry - November 2011 - 6
Meat&Poultry - November 2011 - 7
Meat&Poultry - November 2011 - Commentary - Wall Street protest has food implications
Meat&Poultry - November 2011 - 9
Meat&Poultry - November 2011 - Business Notes - Maple Leaf to invest $549M in meat operations
Meat&Poultry - November 2011 - Business Notes - Correction
Meat&Poultry - November 2011 - Business Notes - JBS SA denies using illegally raised cattle
Meat&Poultry - November 2011 - 13
Meat&Poultry - November 2011 - Business Notes - Reintroducing Tyson’s Weaver Chicken Roll
Meat&Poultry - November 2011 - 15
Meat&Poultry - November 2011 - 16
Meat&Poultry - November 2011 - Business Notes - Smithfield climbs Newsweek’s ‘Green’ companies list
Meat&Poultry - November 2011 - Washington - Ratcheting up food-safety efforts
Meat&Poultry - November 2011 - 19
Meat&Poultry - November 2011 - Deli Report - Ahead of the curve
Meat&Poultry - November 2011 - 21
Meat&Poultry - November 2011 - 22
Meat&Poultry - November 2011 - 23
Meat&Poultry - November 2011 - 24
Meat&Poultry - November 2011 - 25
Meat&Poultry - November 2011 - 26
Meat&Poultry - November 2011 - 27
Meat&Poultry - November 2011 - Deli Report - Deli-cious conundrum
Meat&Poultry - November 2011 - 29
Meat&Poultry - November 2011 - 30
Meat&Poultry - November 2011 - 31
Meat&Poultry - November 2011 - 32
Meat&Poultry - November 2011 - 33
Meat&Poultry - November 2011 - 34
Meat&Poultry - November 2011 - 35
Meat&Poultry - November 2011 - Retail - Self sufficient
Meat&Poultry - November 2011 - 37
Meat&Poultry - November 2011 - 38
Meat&Poultry - November 2011 - 39
Meat&Poultry - November 2011 - 40
Meat&Poultry - November 2011 - 41
Meat&Poultry - November 2011 - 42
Meat&Poultry - November 2011 - 43
Meat&Poultry - November 2011 - Humane Slaughter - Outside the norm
Meat&Poultry - November 2011 - 45
Meat&Poultry - November 2011 - 46
Meat&Poultry - November 2011 - 47
Meat&Poultry - November 2011 - 48
Meat&Poultry - November 2011 - 49
Meat&Poultry - November 2011 - CEO Series - Crowning achievements
Meat&Poultry - November 2011 - 51
Meat&Poultry - November 2011 - 52
Meat&Poultry - November 2011 - 53
Meat&Poultry - November 2011 - 54
Meat&Poultry - November 2011 - 55
Meat&Poultry - November 2011 - 56
Meat&Poultry - November 2011 - 57
Meat&Poultry - November 2011 - Labeling - Work in progress
Meat&Poultry - November 2011 - 59
Meat&Poultry - November 2011 - 60
Meat&Poultry - November 2011 - 61
Meat&Poultry - November 2011 - Food Safety -
Meat&Poultry - November 2011 - 63
Meat&Poultry - November 2011 - 64
Meat&Poultry - November 2011 - 65
Meat&Poultry - November 2011 - 66
Meat&Poultry - November 2011 - 67
Meat&Poultry - November 2011 - 68
Meat&Poultry - November 2011 - Packaging - Leaders of the pack
Meat&Poultry - November 2011 - 70
Meat&Poultry - November 2011 - 71
Meat&Poultry - November 2011 - 72
Meat&Poultry - November 2011 - LINKS - Maintaining margins
Meat&Poultry - November 2011 - Hot Dog Processing - Reaping robotic benefits
Meat&Poultry - November 2011 - 75
Meat&Poultry - November 2011 - 76
Meat&Poultry - November 2011 - 77
Meat&Poultry - November 2011 - 78
Meat&Poultry - November 2011 - 79
Meat&Poultry - November 2011 - Sausage Trends - Bucking the economy
Meat&Poultry - November 2011 - 81
Meat&Poultry - November 2011 - 82
Meat&Poultry - November 2011 - 83
Meat&Poultry - November 2011 - Small Business Matters - Trial and error
Meat&Poultry - November 2011 - 85
Meat&Poultry - November 2011 - 86
Meat&Poultry - November 2011 - 87
Meat&Poultry - November 2011 - 88
Meat&Poultry - November 2011 - 89
Meat&Poultry - November 2011 - IPE Preview - Atlanta preps for poultry
Meat&Poultry - November 2011 - 91
Meat&Poultry - November 2011 - Labor - Cracking down
Meat&Poultry - November 2011 - 93
Meat&Poultry - November 2011 - Names in the News
Meat&Poultry - November 2011 - 95
Meat&Poultry - November 2011 - New Product Showcase
Meat&Poultry - November 2011 - 97
Meat&Poultry - November 2011 - 98
Meat&Poultry - November 2011 - 99
Meat&Poultry - November 2011 - 100
Meat&Poultry - November 2011 - Classified Advertising
Meat&Poultry - November 2011 - 102
Meat&Poultry - November 2011 - 103
Meat&Poultry - November 2011 - 104
Meat&Poultry - November 2011 - Advertisers
Meat&Poultry - November 2011 - The Insider
Meat&Poultry - November 2011 - 107
Meat&Poultry - November 2011 - 108
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