Meat&Poultry - February 2012 - 48

JACK LINK’S

much different eating experience versus traditional, natural-style jerky. We just launched a new, unwrapped, freshjerky line in c-stores. We’re expecting big things out of that product.”

Jack Link’s current products already have a healthier nutritional product profi le than many other snacks – high in protein, low in fat, low in carbs and low in calories. However,

the company is constantly researching ways to improve its products’ nutritional profi les, Papacek states.

Master marketer
“Marketing is a real passion for our organization,” Troy says. “We’re a futuristic company – we do business

W ith Si With S i m p l y tthe Power off Air.. . . Itt Took EVERYTHING! i t h Simply h e P o w e r o A i r I T ook E V E R YT H I N G ! o o k VE Y T

for the long-term.” The company’s current ad campaign places Jack Link’s jerky-eaters in a series of unexpected situations where they tap into their wild sides to play pranks on Sasquatch – it’s called

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ads and includes various consumer interactions and brand experiences via Facebook, YouTube, public relations, experiential, augmented reality and consumer-generated content. This ad campaign has been key in driving Jack Link’s brand awareness, he adds. When asked if Jack Link’s might diversify its product offerings, Papacek says Jack Link’s mission is to maintain being the No. 1 shelf-stable, meatsnacks provider in the world. There continues to be opportunity for new product development within the meat-snacks category, driven by evolving consumer tastes, he says. “The key to driving significant growth will rely on bringing products with flavors that attract new users to the category and offer taste varieties that

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48

• Meat&Poultry • February 2012 • www.MeatPoultry.com


http://www.quickdraft.com http://www.MeatPoultry.com

Meat&Poultry - February 2012

Table of Contents for the Digital Edition of Meat&Poultry - February 2012

Meat&Poultry - February 2012
Table of Contents
Commentary - Locavore bandwagon crowds
Business Notes - Tyson Q1 income eases under softer beef results
Business Notes - Cargill’s Bull announces retirement
Business Notes - Grote & Weigel closes doors after 122 years
Business Notes - Sara Lee income dips in second quarter
Business Notes - Hormel hails FY 2011 success
Business Notes - Marfrig announces new CEO for Seara
Washington - Government cutbacks cause concern
Sausage Report - Sausage-centric
Sausage Report - Sausage Renaissance
Sausage Report - Smokin’ success
Sausage Report - Sausage and beyond
Meat Processing - Operations & Engineering
Processor Profile - Filling the void
Maintenance Tips - Partnering pays off
Sanitation Tips - Standard operating procedures
Sanitation Tips - Regulatory requirements
Packaging - Rip it!
Food Safety - Working with a net
Meat Perspectives - Reassessing HACCP
Ingredient Solutions - Recipe for food safety
Small Business Matters - Leap of faith
Labor - Averting hiring hiccups
From the Corral - Systematic approach
Names in the News
New Product Showcase
Classified Advertising
Advertisers
The Insider
Meat&Poultry - February 2012 - Meat&Poultry - February 2012
Meat&Poultry - February 2012 - 2
Meat&Poultry - February 2012 - 3
Meat&Poultry - February 2012 - Table of Contents
Meat&Poultry - February 2012 - 5
Meat&Poultry - February 2012 - 6
Meat&Poultry - February 2012 - 7
Meat&Poultry - February 2012 - Commentary - Locavore bandwagon crowds
Meat&Poultry - February 2012 - 9
Meat&Poultry - February 2012 - Business Notes - Tyson Q1 income eases under softer beef results
Meat&Poultry - February 2012 - 11
Meat&Poultry - February 2012 - 12
Meat&Poultry - February 2012 - Business Notes - Grote & Weigel closes doors after 122 years
Meat&Poultry - February 2012 - Business Notes - Sara Lee income dips in second quarter
Meat&Poultry - February 2012 - 15
Meat&Poultry - February 2012 - Business Notes - Marfrig announces new CEO for Seara
Meat&Poultry - February 2012 - 17
Meat&Poultry - February 2012 - Washington - Government cutbacks cause concern
Meat&Poultry - February 2012 - 19
Meat&Poultry - February 2012 - Sausage Report - Sausage-centric
Meat&Poultry - February 2012 - 21
Meat&Poultry - February 2012 - 22
Meat&Poultry - February 2012 - 23
Meat&Poultry - February 2012 - 24
Meat&Poultry - February 2012 - 25
Meat&Poultry - February 2012 - Sausage Report - Sausage Renaissance
Meat&Poultry - February 2012 - 27
Meat&Poultry - February 2012 - 28
Meat&Poultry - February 2012 - 29
Meat&Poultry - February 2012 - 30
Meat&Poultry - February 2012 - 31
Meat&Poultry - February 2012 - Sausage Report - Smokin’ success
Meat&Poultry - February 2012 - 33
Meat&Poultry - February 2012 - 34
Meat&Poultry - February 2012 - 35
Meat&Poultry - February 2012 - 36
Meat&Poultry - February 2012 - 37
Meat&Poultry - February 2012 - Sausage Report - Sausage and beyond
Meat&Poultry - February 2012 - 39
Meat&Poultry - February 2012 - 40
Meat&Poultry - February 2012 - 41
Meat&Poultry - February 2012 - 42
Meat&Poultry - February 2012 - Meat Processing - Operations & Engineering
Meat&Poultry - February 2012 - Processor Profile - Filling the void
Meat&Poultry - February 2012 - 45
Meat&Poultry - February 2012 - 46
Meat&Poultry - February 2012 - 47
Meat&Poultry - February 2012 - 48
Meat&Poultry - February 2012 - 49
Meat&Poultry - February 2012 - 50
Meat&Poultry - February 2012 - 51
Meat&Poultry - February 2012 - Maintenance Tips - Partnering pays off
Meat&Poultry - February 2012 - 53
Meat&Poultry - February 2012 - 54
Meat&Poultry - February 2012 - 55
Meat&Poultry - February 2012 - Sanitation Tips - Standard operating procedures
Meat&Poultry - February 2012 - 57
Meat&Poultry - February 2012 - Sanitation Tips - Regulatory requirements
Meat&Poultry - February 2012 - 59
Meat&Poultry - February 2012 - 60
Meat&Poultry - February 2012 - 61
Meat&Poultry - February 2012 - 62
Meat&Poultry - February 2012 - Packaging - Rip it!
Meat&Poultry - February 2012 - 64
Meat&Poultry - February 2012 - 65
Meat&Poultry - February 2012 - Food Safety - Working with a net
Meat&Poultry - February 2012 - 67
Meat&Poultry - February 2012 - 68
Meat&Poultry - February 2012 - 69
Meat&Poultry - February 2012 - 70
Meat&Poultry - February 2012 - 71
Meat&Poultry - February 2012 - Meat Perspectives - Reassessing HACCP
Meat&Poultry - February 2012 - 73
Meat&Poultry - February 2012 - 74
Meat&Poultry - February 2012 - 75
Meat&Poultry - February 2012 - Ingredient Solutions - Recipe for food safety
Meat&Poultry - February 2012 - 77
Meat&Poultry - February 2012 - 78
Meat&Poultry - February 2012 - 79
Meat&Poultry - February 2012 - 80
Meat&Poultry - February 2012 - Small Business Matters - Leap of faith
Meat&Poultry - February 2012 - 82
Meat&Poultry - February 2012 - 83
Meat&Poultry - February 2012 - 84
Meat&Poultry - February 2012 - 85
Meat&Poultry - February 2012 - Labor - Averting hiring hiccups
Meat&Poultry - February 2012 - Names in the News
Meat&Poultry - February 2012 - 88
Meat&Poultry - February 2012 - 89
Meat&Poultry - February 2012 - New Product Showcase
Meat&Poultry - February 2012 - 91
Meat&Poultry - February 2012 - 92
Meat&Poultry - February 2012 - Classified Advertising
Meat&Poultry - February 2012 - 94
Meat&Poultry - February 2012 - 95
Meat&Poultry - February 2012 - 96
Meat&Poultry - February 2012 - Advertisers
Meat&Poultry - February 2012 - The Insider
Meat&Poultry - February 2012 - 99
Meat&Poultry - February 2012 - 100
Meat&Poultry - February 2012 - marel - 1
Meat&Poultry - February 2012 - marel - 2
Meat&Poultry - February 2012 - marel - 3
Meat&Poultry - February 2012 - marel - 4
Meat&Poultry - February 2012 - marel - 5
Meat&Poultry - February 2012 - marel - 6
Meat&Poultry - February 2012 - marel - 7
Meat&Poultry - February 2012 - marel - 8
Meat&Poultry - February 2012 - marel - 9
Meat&Poultry - February 2012 - marel - 10
Meat&Poultry - February 2012 - marel - 11
Meat&Poultry - February 2012 - marel - 12
Meat&Poultry - February 2012 - marel - 13
Meat&Poultry - February 2012 - marel - 14
Meat&Poultry - February 2012 - marel - 15
Meat&Poultry - February 2012 - marel - 16
Meat&Poultry - February 2012 - marel - 17
Meat&Poultry - February 2012 - marel - 18
Meat&Poultry - February 2012 - marel - 19
Meat&Poultry - February 2012 - marel - 20
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