Meat&Poultry - August 2012 - 22

PH

SERIES

THE

CODER

OF

CHOICE

FOR

MEAT

AND

POULTR

INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEAT AN POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEA AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FO MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOIC FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER O

The Ink-Jet Coder of Choice.

NASCAR

The NEW PH Series printer is designed for those who demand performance OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES TH along with exceptional value. CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIE Experience the increased uptime & THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES P productivity that Hitachi is known for.
CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODE SERIES THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIE PH SERIES THE CODER OF CHOICE FOR MEAT AND POULTR

– to drive beef dem a nd . T he i n dividual Cargill beef brand names are also featured on the car. The new marketing plan of simply pushing Carg i l l beef seems to b e wor k i n g. “When we have our Cargill Beef car at the track we can have multiple customer engageRichard Petty continues to be the face of the Richard Petty Motorsports team.

INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEAT AN POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEA AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FO MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOIC FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER O CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODE OF CHOICE FOR MEAT AND POULTRY INDUSTR PH SERIES THE CODE OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES TH CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIE THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES P SERIES THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIE PH SERIES THE CODER OF CHOICE FOR MEAT AND POULTR

ments at the same race at the same time,” Shaw explains. “We can have one of our Sterling Silver customers in our suite, and a Blackwell Angus customer somewhere else. We can have foodservice, distribution and wholesale all at one event – they wouldn’t even know each other were there. We’re all rooting for the same car. “It’s a full day with a customer, which is priceless,” she says.

INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEAT AN POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEA AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FO MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOIC FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER O CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODE OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES TH CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIE THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIES P SERIES THE CODER OF CHOICE FOR MEAT AND POULTRY INDUSTRIE PH SERIES THE CODER OF CHOICE FOR MEAT AND POULTR

Reputation matters
Ultimately, Smithfield jumped at the opportunity, Luter says, “to partner with the most-recognized name in NASCAR history, Richard Petty Motorsports.” While Petty isn’t the man behind the wheel these days, he is very much the face of the racing team and takes an active role in executing sponsors’ marketing strategies and interacting with Smithfield’s customers. Additionally, the shared culture and core values between Smithfield and Petty’s team helped seal the deal, as did the image and reputation of the driver, Aric Almirola. “We had the opportunity to partner with other drivers,” Luter says, including one he says is very well known. “But when we did background research on some of the other drivers and when we consider core values and brand image, we felt good with Aric. He has been a terrific ambassador for our brands.” Smithfield was deliberate in not committing to a fullseason sponsorship of the No. 43 car, but rather targeting 15 races instead. Luter won’t disclose the company’s fi nancial commitment, saying only it’s a three-year commitment (beginning in 2012) with the option to extend at the end of the term.

INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEAT AN POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FOR MEA AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOICE FO MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER OF CHOIC FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODER O CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES THE CODE OF CHOICE FOR MEAT AND POULTRY INDUSTRIES PH SERIES TH

Demand Performance. Demand Hitachi.
Hitachi America Ltd. / Marking / Coding Group www.hitachi-america.us/CIJMeatPoultry inkjetprinters@hal.hitachi.com August 2012 • www.MeatPoultry.com 22 • Meat&Poultry • Hitachi Industrial Equipment Systems Co., Ltd.
http://www.hitachi-america.us/CIJMeatPoultry
Meat&Poultry - August 2012

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