BACON PACKAGING “The consumer is key and we will continue to draw insights from their purchasing and usage behavior.” —Chad Baker able to leverage this launch to bring more excitement to the category, which has contributed to overall Smithfield branded bacon growth across new and existing product offerings.” Not only are Maple Leaf and Farmland bacon also being co-packed in this unique PouchPack packaging concept, Smithfield plans to expand use of the PouchPack Bacon to other bacon products in the future, Baker says. Expect Smithfield bacon packaging to further evolve in the future, Baker says. “The consumer is key and we will continue to draw insights from their purchasing and usage behavior,” he adds. “Delivering premium bacon in the best possible package is our goal and we will continue to evolve. Our focus today is on educating consumers on this new packaging functionality and driving trial.” ■ We would like to hear from you – to comment on this story or to request reprints, contact us by email at meatpoultry@sosland.com. hamburger | sausage | chicken | fish patties, etc. Built To Stack Optional Bypass The Forpak Laner is a collating and orientation conveyor. · Independent Lane Count · Reduce Labor · Hygienic and Sanitary Design · Card Board Interleaving (GSII) · Allen-Bradley Controls · Increase Throughput · Multiple lanes 952-882-6211 • www.forpak.com 58 • Meat&Poultry • September 2012 • www.MeatPoultry.com A Division of MultiSource Manufacturinghttp://www.forpak.com