Meat&Poultry - June 2013 - (Page 30)

Packaging Solutions Consistency counts Packaging problems slow Hillshire Brands’ lunchmeat rollout BY KEITH NUNES D uring the Consumer Analyst Calling Hillshire’s packaged lunch- “… As the quarter unfolded, we Group of New York conference meat business “atrophied” this past also determined that the transition in Florida in February, Sean Connol- February, Connolly said the company would be more challenging than had ly, CEO of the Hillshire Brands Co., was in the process of getting it “back originally been assessed, and that the outlined Hillshire’s strategy for rein- on the rails.” Changes to the business packaging aesthetics we were seeing vigorating the company’s packaged included the start-up of a new pro- were not consistently up to our stan- lunchmeat business. It appears Con- cessing plant in Kansas City, Kan., dards,” Connolly said May 2 in a con- nolly may have to wait longer because the new, up-to-date packaging and ference call with fi nancial analysts to Hillshire has run into quality prob- new fl avor profi les. The packaging discuss Hillshire’s third-quarter re- lems with the new lunchmeat prod- changes included a clear format that sults. “While cosmetic, this was un- uct packaging. would communicate the freshness of acceptable to us and we immediately the product. mobilized to make several changes. But consistency problems with the packaging has forced Hillshire Brands to slow the rollout as it assesses how much it will cost to improve packaging performance. 30 • Meat&Poultry • June 2013 •

Table of Contents for the Digital Edition of Meat&Poultry - June 2013

Meat&Poultry - June 2013
Table of Contents
Commentary - Now, we're cookin'
Business Notes - China’s Shuanghui makes bid for Smithfield
JBS posts $112.8M in Q1 earnings
COOL opponents vow to press on
Triumph Foods to expand pork facility
Hormel income dips on Jennie-O results, acquisitions
Washington - What’s in a name?
BBQ Report - Low & slow is red hot
BBQ Report - Carnivorous curriculum
Packaging Solutions - Consistency counts
Meat Processing Operations & Engineering - Small but savvy
Rooted in meat
Pushing pests out
Sanitation Tips - Usual suspects
CEO Series - Fit to lead
Ingredient Solutions - Meat makeover
Meat Perspectives - HAACP and more
From the Corral - STUNNING evidence
Names in the News
New Product Showcase
Classified Advertising
The Insider

Meat&Poultry - June 2013