Meat&Poultry - August 2013 - (Page 38)

Deli packaging dynamics BY LYNN PETRAK meatpoultry@sosland.com T he market for deli meat is split in consumers say they shop for prepack- Many deli-meat packages are half not unlike, say, a sandwich. aged deli meat based on price, shelf- pegged (to borrow a retail merchan- life and convenience. dising term) on recloseability. Oscar On one half, many shoppers buy sliced-to-order lunchmeats and other Accordingly, packaging for retail Mayer’s cold-cut portfolio – includ- sandwich ingredients at the in-store deli meats is geared around those ing the Oscar Mayer Selects line with deli counter. On the other half, there attributes. no preservatives, the Deli Fresh line is a large customer base that prefers and homestyle Carving Board line – the refrigerated deli-meat section and Easy does it are available in recloseable packages. its pre-packaged offerings. That cus- Convenience remains a hallmark of “Consumers are seeking deli pack- tomer base may be growing, too: the today’s deli-meat packaging. A quick ages that feature better consumer in- Chicago-based research firm, Mintel, scan of the refrigerated deli-meat sec- teraction, such as those that are easy predicts an 8 percent rise in sales of tion underscores a dominance of re- to open and reclose,” agrees Maria prepackaged sliced deli meats by 2014. closeable features, from press-to-close Bracone, associate director of pack- For the portion of shoppers who to zippers on flexible packages to re- aging for Oscar Mayer, a division of visit the refrigerated case for prepack- sealable lids on rigid and semi-rigid Kraft Foods Company. aged lunchmeats, they are seemingly tubs. Research bears out that push for As part of a recent package rede- driven there by lifestyle interests and resealability: a recent survey from re- sign across its product line, Livings- concerns. According to research from search firm Mintel showed that nearly ton, Calif.-based Foster Farms worked the International Dairy-Deli-Bakery half (47 percent) of consumers said with visual brand design fi rm Mur- Association (IDDBA) featured in that they purchased lunchmeat in reseal- ray Brand Communications to make group’s “What’s in Store” 2013 report, able packaging in the prior year. changes to its deli-meat packaging, Functionality and appearance are priorities for processors of pre-packaged deli meats 38 • Meat&Poultry • August 2013 • www.MeatPoultry.com http://www.MeatPoultry.com

Table of Contents for the Digital Edition of Meat&Poultry - August 2013

Meat&Poultry - August 2013
Table of Contents
Commentary - Beyond foodies
Business Notes - Boyle to step down from AMI leadership
Cobb-Vantress strengthens position in China
Pilgrim’s Pride earnings surge in Q2
Arson suspected in Valley Meat Co. fire
Northern Beef Packers lays off workers
New issues arise around Smithfield/Shuanghui deal
Washington - Horse slaughter storm rages on
Legends of Deli
Deli Report
Gluten-free Growth
Deli packaging dynamics
Competitive edge
Meat Processing Operations & Engineering - Wild about turkey!
Cargill turkey operations gets new president
Tricks of the trade
Sanitation Tips - Equipment selection
Listeria alert
Small Business Matters - On a mission
Show Preview - Packing 'em in
From the Corral - Relieving painful practices
Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider

Meat&Poultry - August 2013

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