Meat&Poultry - August 2013 - 44

deli chains

key factor in the Subway experience

and by an average of 25 percent across

restaurants in India considered un-

and we offer something for just about

its entire menu.

usual by American standards is its

any dietary requirement, whether it be

Subway calculates there are more

Chicken Ham sandwich, made with

low-fat, lower-sodium or full-flavor

than 37 million possible varieties of

smoked chicken that looks and tastes

and indulgent.”

sandwiches available by using items

like ham. Another unusual interna-

Subway’s 2012 year-end sales to-

that are typically found in one of its

tional item is Smoked Chicken with

taled $18.1 billion worldwide and

restaurants. One of its most-recent

Cream Cheese from Brazil. “It’s simi-

$12.1 billion in the US. It operates

promotions includes the Turkey &

lar in texture and appearance of chick-

40,000 locations globally, including

Spinach with Avocado sandwich (tur-

en salad, however, the Brazilian ver-

about 26,000 in the US, all of which

key breast, spinach, avocado served

sion is made with cream cheese instead

are owned and operated by indepen-

with the customers’ choice of fresh

of mayonnaise,” Winograd says.

dent franchisees. “Sales have steadily

vegetables, condiments, sauces and

increased every year for at least the

bread.) All sandwiches are available

Roast beef and beyond

past 15 years,” Winograd boasts.

on six-inch and foot-long breads. One

Atlanta-based Arby’s Restaurant

Subway’s meat and poultry sup-

six-inch serving would typically be

Group Inc. is the second-largest

pliers are among the largest and most

263 grams while a foot-long would be

quick-service sandwich chain in the

respected in the industry. It serves ap-

double that amount. Recommended

US operating more than 3,400 restau-

proximately 7.5 million lbs. of meat

prices are $4.75 and $7.50, respec-

rants system wide. Parent company

per week in North America.

tively. This particular sandwich has

Roark Capital Group is an Atlanta-

received the American Heart Asso-

based private-equity firm.

While Subway’s sandwich offerings
have remained relatively the same over

ciation’s Heart Check certification.

Arby’s has achieved 11 consecu-

the years, it occasionally introduces

Subway’s menu is primarily the

tive quarters of positive, same-store

limited-time offer (LTO) menu items

same globally, but it makes adaptations

sales, says Len Van Popering, senior

plus it constantly tests new products.

for cultural and religious preferences.

vice president of product develop-

Subway is always in a continuous im-

In India, beef and pork are not served,

ment and innovation. “We attribute

provement mode. For example, its so-

so lamb, turkey and chicken are often

this growth to focusing on what we’re

dium-reduction efforts began in 2008.

substituted. It also offers an expanded

known for and what our customers

It has reduced sodium across its line

range of vegetarian items there.

have told us that they love about us –

of low-fat sandwiches by 28 percent

One offering served at Subway

craveable, oven-roasted, freshly sliced

Photo courtesy of Subway.

44

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Meat&Poultry - August 2013

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