Meat&Poultry -- April 2014 - (Page 34)
by bernard shire
Eldon Roth keeps
working to return BPI
to its former glory
or most people, age 72 - or even younger - would seem
other food products, it was treated with very small amounts
like a good time to retire. In fact, most people today
of ammonium hydroxide to destroy pathogens that might
retire in their mid-60s, and quite a few at a lot younger age.
be there. The meat product was used in fast-food restau-
But not Eldon Roth. Roth, who's just turned 72, and
rants, school lunches and other at-home beef products.
his wife, Regina, founders of Beef Products Inc. (BPI),
But during the past two years, the company's annual
have no intention of retiring anytime soon. The rest of
revenues dropped from $650 million to $130 million. Sales
their family, all co-owners of the company, have no plans
declined from 5 million lbs. of LFTB to 2 million lbs. per
to go anywhere either - far from it. For one thing, Eldon
week. The only plant now in operation is in South Sioux
and Regina Roth have no desire to take it easy. And for
City, Neb.; the other three are closed for the time being.
another, they have a big job ahead of them - bringing the
More than 700 employees have lost their jobs. Blame is
business back to where it was, or even beyond that. Right
put on an ABC News report two years ago that called the
now they're on the way to doing just that.
LFTB product "pink slime." Last year, the company
Two years ago, the Dakota Dunes, SD-based company
reporters, including Diane Sawyer, for knowingly and in-
as, Kansas and Iowa. It was the nation's top manufacturer
tentionally publishing false and disparaging statements re-
of "lean finely textured beef" (LFTB) which is a low-fat
garding BPI, including BPI Technology Inc. and Freezing
meat product coming from beef and trimmings. Like many
filed a $1.2 billion lawsuit against the network and three
was operating four ultra-modern plants in Nebraska, Tex-
Machines Inc., regarding its product, LFTB.
* Meat&Poultry * April 2014 * www.MeatPoultry.com
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