Meat&Poultry -- April 2014 - 76

Packaging Solutions

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DUCTS TTER
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SNACK GH THE CLU
ATEW ME T THROU
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By BRyan SaLvaGE
bsalvage@sosland.com

L

ooking back over the past year, it's easy to see meat

designed to stand up vertically in the refrigerated case.

and poultry products/packaging continued evolv-

Oscar Mayer executives feel this new product will be-

ing and remained on the innovation fast-track. Satisfy-

come a major force in the growing $19 billion protein-

ing ever-changing consumer demands continues to drive

snacking category, which has previously been driven by

new packaging development. One of the hottest trends to-

consumer desires for protein-rich snacks, such as Greek

day is creating more portable, convenient, protein-based

yogurt or protein bars,.

snack products.

Parent-company Kraft Foods, as the largest manufac-

"Consumers are looking to get more and more out of

turer of pre-packaged meats, felt it was well positioned to

their food packaging," said Sarah Day Levesque, Mintel

bring a wholesome, protein snack to market that includes

food analyst, while discussing Mintel's most-recent food

high-quality brands consumers already know and trust.

packaging trends report. "Food companies will need to

The convenient, on-the-go

find innovative ways to cater to demand for convenient,

packs include products un-

transparent and environmentally responsible packaging

der three highly recogniz-

while providing consumers with the utmost value."

able company brands: Oscar Mayer Selects Meats,

Oscar Mayer's new meat snack

Kraft Natural Cheeses

In February, Kraft's Oscar Mayer brand announced the
launch of its refrigerated P3 Portable Protein Pack
- packs of meat, cheese and nuts, designed for active consumers in search of a snack. Its packaging
consists of a clear polyethylene terephthalate (PET)
tray and ethylene vinyl acetate (EVA) film. The back
card and carton is composed of solid bleached sulfate
(SBS) paperboard. The plastic package houses three
compartments - two at the end that are oblong, larger and contain the meat and cheese while the middle
compartment for the nuts is smaller and square. The
top of each package is sealed with an easy-to-tear-back
film. The film on top of the package contains four-color
graphics featuring the product, its name and the amount
of protein in grams, among other things. The package is

76

* Meat&Poultry * April 2014 * www.MeatPoultry.com

076_MP_Apr14_PKG.indd 76

4/10/2014 3:15:06 PM



http://www.MeatPoultry.com

Meat&Poultry -- April 2014

Table of Contents for the Digital Edition of Meat&Poultry -- April 2014

Meat&Poultry -- April 2014 - 1
Meat&Poultry -- April 2014 - 2
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Meat&Poultry -- April 2014 - IPPE-1
Meat&Poultry -- April 2014 - IPPE-2
Meat&Poultry -- April 2014 - IPPE-3
Meat&Poultry -- April 2014 - IPPE-4
Meat&Poultry -- April 2014 - IPPE-5
Meat&Poultry -- April 2014 - IPPE-6
Meat&Poultry -- April 2014 - IPPE-7
Meat&Poultry -- April 2014 - IPPE-8
Meat&Poultry -- April 2014 - IPPE-9
Meat&Poultry -- April 2014 - IPPE-10
Meat&Poultry -- April 2014 - IPPE-11
Meat&Poultry -- April 2014 - IPPE-12
Meat&Poultry -- April 2014 - IPPE-13
Meat&Poultry -- April 2014 - IPPE-14
Meat&Poultry -- April 2014 - IPPE-15
Meat&Poultry -- April 2014 - IPPE-16
Meat&Poultry -- April 2014 - IPPE-17
Meat&Poultry -- April 2014 - IPPE-18
Meat&Poultry -- April 2014 - IPPE-19
Meat&Poultry -- April 2014 - IPPE-20
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
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https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
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https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
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https://www.nxtbook.com/sosland/mp/2015_12_01
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https://www.nxtbook.com/sosland/mp/2012_12_01
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