Meat&Poultry -- July 2014 - 42
SAUSAGE AND BEER
combining a branded beer with a
No marketing
genius-level IQ
is needed to see
the huge potential
of combining a
branded beer
with a branded
sausage.
as well, but does not have near the ex-
branded sausage. Sometimes this ar-
posure that the bigger company Miller
rangement is instigated by the brewery
may have. In addition, Miller and Hill-
and sometimes by the sausage com-
shire Farm, no doubt, share a similar
pany. No matter how it originates, the
demographic. Therefore, associating
branding potential and marketing suc-
a beer bratwurst with Miller makes a
cess is greatly expanded for both par-
lot of marketing sense for Hillshire
ties by co-branding.
Farm, not to mention the opportuni-
At Hillshire Farm, they came to-
ty to sample and sell the co-branded
gether to make a co-branded beer
sausage at Miller sponsored festivals,
bratwurst with Miller High Life beer.
events and sporting venues. Sounds
Needless to say Miller, a large main-
like a win-win all the way around.
stream national brand, has consider-
Kelly Francis, brand manager at
able marketing dollars for promotions
Farmland, says Farmland recently
and advertising. In addition, Miller
began selling co-branded sausages
sponsors numerous festivals, concerts
made with Boulevard Brewing Co.
and special events, as well as having a
beer. Boulevard beer, a growing Kan-
large presence in the world of sports.
sas City specialty brewery with con-
Hillshire Farm has a presence at events
siderable following in the middle of
the country and selected states, approached Farmland to produce a cobranded bratwurst with their most
popular beer, Boulevard Unfiltered
Wheat. The quick success of this led
to a bratwurst made with Pale Ale. In
addition, a Pilsner-flavored bratwurst
is in the pipeline. Boulevard's logo is
prominent on the co-branded label,
but Farmland brings a lot of marketing exposure to the table with its association with NASCAR.
Both strong, regional companies
share a similar geographic market,
similar retail accounts and a similar
customer demographic. With this type
of synergism, co-branded marketing
dollars can be leveraged and spent
more efficiently as a winning partnership for both brands. In addition this
June, Boulevard Brewing Co. sponsored a huge music, beer and food festival - Boulevardia - which not only
created exposure for the co-branded
beer sausage, but was both a sampling
and sales opportunity to an appreciative audience of targeted customers.
42
*
Meat&Poultry *
July 2014 *
www.MeatPoultry.com
http://www.afstexas.com
Meat&Poultry -- July 2014
Table of Contents for the Digital Edition of Meat&Poultry -- July 2014
Meat&Poultry -- July 2014
Table of Contents
Commentary - Leading and succeeding by example
Business Notes - Optimism in the face of ‘Risky Business’
West Liberty Foods acquires Quantum assets
Ruiz Foods invests $20M in second production line
The maple leaf and the tiger
Bell & Evans to expand poultry operations
USDA approves vaccine for PEDv
Washington - Inspections and exemptions
Cover Story - Orchestrating Excellence
Burger Processing - Better-for-you Burgers
Ingredient Issues - Blocking pathogens
Sausage Processing - Sausage on Tap
Small Business Matters - Alaska’s food “heroes”
Food Safety - Strength in Numbers
Food Technology - Preserving with vinegar
Packaging Solutions - Sealing the Deal
Tools of the Trade - Targeting foreign material
Labor - Keeping temp workers safe
Employees Need to Know
Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider
Meat&Poultry -- July 2014 - Meat&Poultry -- July 2014
Meat&Poultry -- July 2014 - 2
Meat&Poultry -- July 2014 - 3
Meat&Poultry -- July 2014 - Table of Contents
Meat&Poultry -- July 2014 - 5
Meat&Poultry -- July 2014 - 6
Meat&Poultry -- July 2014 - 7
Meat&Poultry -- July 2014 - Commentary - Leading and succeeding by example
Meat&Poultry -- July 2014 - 9
Meat&Poultry -- July 2014 - Business Notes - Optimism in the face of ‘Risky Business’
Meat&Poultry -- July 2014 - West Liberty Foods acquires Quantum assets
Meat&Poultry -- July 2014 - Bell & Evans to expand poultry operations
Meat&Poultry -- July 2014 - USDA approves vaccine for PEDv
Meat&Poultry -- July 2014 - Washington - Inspections and exemptions
Meat&Poultry -- July 2014 - 15
Meat&Poultry -- July 2014 - Cover Story - Orchestrating Excellence
Meat&Poultry -- July 2014 - 17
Meat&Poultry -- July 2014 - 18
Meat&Poultry -- July 2014 - 19
Meat&Poultry -- July 2014 - 20
Meat&Poultry -- July 2014 - 21
Meat&Poultry -- July 2014 - 22
Meat&Poultry -- July 2014 - 23
Meat&Poultry -- July 2014 - 24
Meat&Poultry -- July 2014 - 25
Meat&Poultry -- July 2014 - 26
Meat&Poultry -- July 2014 - 27
Meat&Poultry -- July 2014 - 28
Meat&Poultry -- July 2014 - 29
Meat&Poultry -- July 2014 - Burger Processing - Better-for-you Burgers
Meat&Poultry -- July 2014 - 31
Meat&Poultry -- July 2014 - 32
Meat&Poultry -- July 2014 - 33
Meat&Poultry -- July 2014 - 34
Meat&Poultry -- July 2014 - 35
Meat&Poultry -- July 2014 - Ingredient Issues - Blocking pathogens
Meat&Poultry -- July 2014 - 37
Meat&Poultry -- July 2014 - 38
Meat&Poultry -- July 2014 - 39
Meat&Poultry -- July 2014 - Sausage Processing - Sausage on Tap
Meat&Poultry -- July 2014 - 41
Meat&Poultry -- July 2014 - 42
Meat&Poultry -- July 2014 - 43
Meat&Poultry -- July 2014 - 44
Meat&Poultry -- July 2014 - 45
Meat&Poultry -- July 2014 - Small Business Matters - Alaska’s food “heroes”
Meat&Poultry -- July 2014 - 47
Meat&Poultry -- July 2014 - 48
Meat&Poultry -- July 2014 - 49
Meat&Poultry -- July 2014 - 50
Meat&Poultry -- July 2014 - 51
Meat&Poultry -- July 2014 - Food Safety - Strength in Numbers
Meat&Poultry -- July 2014 - 53
Meat&Poultry -- July 2014 - 54
Meat&Poultry -- July 2014 - 55
Meat&Poultry -- July 2014 - 56
Meat&Poultry -- July 2014 - 57
Meat&Poultry -- July 2014 - Food Technology - Preserving with vinegar
Meat&Poultry -- July 2014 - 59
Meat&Poultry -- July 2014 - 60
Meat&Poultry -- July 2014 - 61
Meat&Poultry -- July 2014 - Packaging Solutions - Sealing the Deal
Meat&Poultry -- July 2014 - 63
Meat&Poultry -- July 2014 - 64
Meat&Poultry -- July 2014 - 65
Meat&Poultry -- July 2014 - 66
Meat&Poultry -- July 2014 - 67
Meat&Poultry -- July 2014 - Tools of the Trade - Targeting foreign material
Meat&Poultry -- July 2014 - 69
Meat&Poultry -- July 2014 - 70
Meat&Poultry -- July 2014 - 71
Meat&Poultry -- July 2014 - 72
Meat&Poultry -- July 2014 - 73
Meat&Poultry -- July 2014 - 74
Meat&Poultry -- July 2014 - 75
Meat&Poultry -- July 2014 - 76
Meat&Poultry -- July 2014 - 77
Meat&Poultry -- July 2014 - Employees Need to Know
Meat&Poultry -- July 2014 - Product Showcase
Meat&Poultry -- July 2014 - 80
Meat&Poultry -- July 2014 - 81
Meat&Poultry -- July 2014 - Names in the News
Meat&Poultry -- July 2014 - 83
Meat&Poultry -- July 2014 - Classified Advertising
Meat&Poultry -- July 2014 - 85
Meat&Poultry -- July 2014 - 86
Meat&Poultry -- July 2014 - 87
Meat&Poultry -- July 2014 - 88
Meat&Poultry -- July 2014 - Advertisers
Meat&Poultry -- July 2014 - The Insider
Meat&Poultry -- July 2014 - 91
Meat&Poultry -- July 2014 - 92
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
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https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
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