There's a new sheriff in town. Protecting shelf life. Controlling pathogens. Saving flavor. And helping profits prevail. e(Lm)inate® LAD is creating an industry buzz because it does more to manage listeria than any other liquid solution. The low inclusion formula reduces costs, and Hawkins' industry-leading innovation effectively suppresses listeria at much lower usage levels. No wonder customers are excited - just look at all the ways e(Lm)inate® pays: * Greater pathogen control * Cleaner taste * 50% lower usage compared to traditional blends * Lower overall costs and improved product management * Scientifically proven LAD formula: potassium lactate, potassium acetate, sodium diacetate Hawkins supports the entire e(Lm)inate® line with tireless service and support, including strategic customization of programs, processes, and blends. Please give us a call and the opportunity to show all the specific ways e(Lm)inate® LAD can benefit you. Contact us at: 1.800.328.5460 * We bring so much more to the table foodingredients@hawkinsinc.com