CONTENTS 16 The meat industry is taking notice as a growing number of consumers are high on grassfed beef. Cover: Fresh groundbeef popularity keeps the burger segment cooking. From grass-fed burgers to the ever-popular sliders, not even high beef prices can stop US burger consumption from continuing to increase. (Photo by George Motz) 08 COMMENTARY 46 SMALL BUSINESS 10 BUSINESS NOTES 14 WASHINGTON 50 PACKAGING SOLUTIONS Making concessions safer Advising on the issues Alleghany Meats Creekstone makes a case 56 INDUSTRY EDUCATION Aggie-style meat education -BURGER REPORT- 16 COVER STORY Grass-fed beef: A graze craze 26 FRESH MATTERS Fresh ground beef is sizzling 34 FOODSERVICE UPDATE Sliding into first 40 FOOD SAFETY Shoring-up ground-beef safety 4 MEAT+ POULTRY | 04.15 | www.meatpoultry.com 60 INGREDIENT ISSUES Cleaning up labels 70 LIFERS Cargill's Mike Bideaux 72 SHOW PREVIEW Processors unite at AAMP 74 FROM THE CORRAL 78 SHOWCASE 82 NAMES IN THE NEWS 84 CLASSIFIEDS 89 ADVERTISERS 90 THE INSIDERhttp://www.meatpoultry.com