MEAT+POULTRY - April 2015 - 50

PA C K A G I N G S O L U T I O N S

MAKING A CASE
BY K I M B E R L I E C LYM A | KCLYM A@ SOSL A N D.CO M

P

Creekstone
Farms
responds to
customer
requests
with its
new caseready beef
and pork
program
50

utting together a new case-ready beef
program would typically take a processor
six to eight months from concept
to implementation. There are countless
details to iron out including selecting the
product, choosing the appropriate packaging,
purchasing and setting up new equipment,
training personnel and designing labels and
marketing material. For Arkansas City, Kan.based Creekstone Farms, it only took 60 days.
In early February, Creekstone Farms
Premium Beef announced the launch of its
new case-ready program for both Premium
Black Angus Beef and All-Natural Duroc Pork.
The products Creekstone is known for - beef
and pork raised with the standards of no
antibiotics, no added hormones and no artificial
ingredients - haven't changed, however, now
customers have the option of purchasing them
pre-packaged and ready for display at retail.
"We kept getting requests from our current
customers and potential new customers for a

MEAT+ POULTRY | 04.15 | www.meatpoultry.com

case-ready retail program,"
says Jim Rogers, vice
president of sales and
marketing. "At Creekstone,
we're focused on customer
service - our customers
dictate the direction we go
in. If they're looking for a
particular program, such
as case-ready, then that's
the direction we're going
to go."
After the decision was
made to make the move
to case-ready, it took less
than two months to put the
program together. "From
concept to putting product
in a box, it didn't take that
long to get the program
going - 60 days or less," Rogers says.
How was this possible? "We had the
equipment already in place," says Steve
Endres, director of plant operations. "We had
the equipment in-house that we had used for
other programs in the past. It would have been
a six-month timeline without the equipment."
The company chose to use the GEA
Tiromat PowerPak rollstock machine it already
had in-house for the new case-ready packaging.

UNDER ONE ROOF
Creekstone's beef operation all takes place at
one location - its Arkansas City, Kan., facility.
"We harvest, fabricate, grind trim for ground
beef, cut whole-muscle cuts, and now package
for case-ready all in the same place," Rogers
says. "Nothing leaves and nothing comes in
from the outside - it's all a closed loop."
Having the complete operation under
one roof made the transition to case-ready
as seamless as possible. "We already had



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MEAT+POULTRY - April 2015

Table of Contents for the Digital Edition of MEAT+POULTRY - April 2015

MEAT+POULTRY - April 2015
TABLE OF CONTENTS
COMMENTARY - The not-so-great outdoors
BUSINESS NOTES - MCDONALD’S ANTIBIOTICS POLICY SPARKS REACTION
SANDERSON NAMES SITE FOR NEW POULTRY PLANT
TYSON PLANT TO UNDERGO $47M UPGRADE
WAYNE FARMS FILES FOR IPO
OMP TO ACQUIRE CONAGRA PLANT
WASHINGTON - Advisors’ idle hands at issue
BURGER REPORT - Graze Craze
OVERCOMING OFF-FLAVORS
FRESH MATTERS
SLIDING INTO FIRST
FOOD SAFETY - SHORING-UP GROUND-BEEF SAFETY
SMALL BUSINESS MATTERS - New kid on the block
PACKAGING SOLUTIONS - MAKING A CASE
INDUSTRY EDUCATION - AGGIE-STYLE MEAT EDUCATION
INGREDIENT ISSUES - CLEANING UP
LIFERS - A MAN OF DISTINCTION
SHOW PREVIEW - PROCESSORS UNITE
FROM THE CORRAL - Handling keeps improving
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
MEAT+POULTRY - April 2015 - MEAT+POULTRY - April 2015
MEAT+POULTRY - April 2015 - 2
MEAT+POULTRY - April 2015 - 3
MEAT+POULTRY - April 2015 - TABLE OF CONTENTS
MEAT+POULTRY - April 2015 - 5
MEAT+POULTRY - April 2015 - 6
MEAT+POULTRY - April 2015 - 7
MEAT+POULTRY - April 2015 - COMMENTARY - The not-so-great outdoors
MEAT+POULTRY - April 2015 - 9
MEAT+POULTRY - April 2015 - BUSINESS NOTES - MCDONALD’S ANTIBIOTICS POLICY SPARKS REACTION
MEAT+POULTRY - April 2015 - TYSON PLANT TO UNDERGO $47M UPGRADE
MEAT+POULTRY - April 2015 - OMP TO ACQUIRE CONAGRA PLANT
MEAT+POULTRY - April 2015 - 13
MEAT+POULTRY - April 2015 - WASHINGTON - Advisors’ idle hands at issue
MEAT+POULTRY - April 2015 - 15
MEAT+POULTRY - April 2015 - BURGER REPORT - Graze Craze
MEAT+POULTRY - April 2015 - 17
MEAT+POULTRY - April 2015 - OVERCOMING OFF-FLAVORS
MEAT+POULTRY - April 2015 - 19
MEAT+POULTRY - April 2015 - 20
MEAT+POULTRY - April 2015 - 21
MEAT+POULTRY - April 2015 - 22
MEAT+POULTRY - April 2015 - 23
MEAT+POULTRY - April 2015 - 24
MEAT+POULTRY - April 2015 - 25
MEAT+POULTRY - April 2015 - FRESH MATTERS
MEAT+POULTRY - April 2015 - 27
MEAT+POULTRY - April 2015 - 28
MEAT+POULTRY - April 2015 - 29
MEAT+POULTRY - April 2015 - 30
MEAT+POULTRY - April 2015 - 31
MEAT+POULTRY - April 2015 - 32
MEAT+POULTRY - April 2015 - 33
MEAT+POULTRY - April 2015 - SLIDING INTO FIRST
MEAT+POULTRY - April 2015 - 35
MEAT+POULTRY - April 2015 - 36
MEAT+POULTRY - April 2015 - 37
MEAT+POULTRY - April 2015 - 38
MEAT+POULTRY - April 2015 - 39
MEAT+POULTRY - April 2015 - FOOD SAFETY - SHORING-UP GROUND-BEEF SAFETY
MEAT+POULTRY - April 2015 - 41
MEAT+POULTRY - April 2015 - 42
MEAT+POULTRY - April 2015 - 43
MEAT+POULTRY - April 2015 - 44
MEAT+POULTRY - April 2015 - 45
MEAT+POULTRY - April 2015 - SMALL BUSINESS MATTERS - New kid on the block
MEAT+POULTRY - April 2015 - 47
MEAT+POULTRY - April 2015 - 48
MEAT+POULTRY - April 2015 - 49
MEAT+POULTRY - April 2015 - PACKAGING SOLUTIONS - MAKING A CASE
MEAT+POULTRY - April 2015 - 51
MEAT+POULTRY - April 2015 - 52
MEAT+POULTRY - April 2015 - 53
MEAT+POULTRY - April 2015 - 54
MEAT+POULTRY - April 2015 - 55
MEAT+POULTRY - April 2015 - INDUSTRY EDUCATION - AGGIE-STYLE MEAT EDUCATION
MEAT+POULTRY - April 2015 - 57
MEAT+POULTRY - April 2015 - 58
MEAT+POULTRY - April 2015 - 59
MEAT+POULTRY - April 2015 - INGREDIENT ISSUES - CLEANING UP
MEAT+POULTRY - April 2015 - 61
MEAT+POULTRY - April 2015 - 62
MEAT+POULTRY - April 2015 - 63
MEAT+POULTRY - April 2015 - 64
MEAT+POULTRY - April 2015 - 65
MEAT+POULTRY - April 2015 - 66
MEAT+POULTRY - April 2015 - 67
MEAT+POULTRY - April 2015 - 68
MEAT+POULTRY - April 2015 - 69
MEAT+POULTRY - April 2015 - LIFERS - A MAN OF DISTINCTION
MEAT+POULTRY - April 2015 - 71
MEAT+POULTRY - April 2015 - SHOW PREVIEW - PROCESSORS UNITE
MEAT+POULTRY - April 2015 - 73
MEAT+POULTRY - April 2015 - FROM THE CORRAL - Handling keeps improving
MEAT+POULTRY - April 2015 - 75
MEAT+POULTRY - April 2015 - 76
MEAT+POULTRY - April 2015 - 77
MEAT+POULTRY - April 2015 - SHOWCASE
MEAT+POULTRY - April 2015 - 79
MEAT+POULTRY - April 2015 - 80
MEAT+POULTRY - April 2015 - 81
MEAT+POULTRY - April 2015 - NAMES IN THE NEWS
MEAT+POULTRY - April 2015 - 83
MEAT+POULTRY - April 2015 - CLASSIFIEDS
MEAT+POULTRY - April 2015 - 85
MEAT+POULTRY - April 2015 - 86
MEAT+POULTRY - April 2015 - 87
MEAT+POULTRY - April 2015 - 88
MEAT+POULTRY - April 2015 - ADVERTISERS
MEAT+POULTRY - April 2015 - THE INSIDER
MEAT+POULTRY - April 2015 - 91
MEAT+POULTRY - April 2015 - 92
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