MEAT+POULTRY - April 2015 - (Page 50)

PA C K A G I N G S O L U T I O N S MAKING A CASE BY K I M B E R L I E C LYM A | KCLYM A@ SOSL A N D.CO M P Creekstone Farms responds to customer requests with its new caseready beef and pork program 50 utting together a new case-ready beef program would typically take a processor six to eight months from concept to implementation. There are countless details to iron out including selecting the product, choosing the appropriate packaging, purchasing and setting up new equipment, training personnel and designing labels and marketing material. For Arkansas City, Kan.based Creekstone Farms, it only took 60 days. In early February, Creekstone Farms Premium Beef announced the launch of its new case-ready program for both Premium Black Angus Beef and All-Natural Duroc Pork. The products Creekstone is known for - beef and pork raised with the standards of no antibiotics, no added hormones and no artificial ingredients - haven't changed, however, now customers have the option of purchasing them pre-packaged and ready for display at retail. "We kept getting requests from our current customers and potential new customers for a MEAT+ POULTRY | 04.15 | www.meatpoultry.com case-ready retail program," says Jim Rogers, vice president of sales and marketing. "At Creekstone, we're focused on customer service - our customers dictate the direction we go in. If they're looking for a particular program, such as case-ready, then that's the direction we're going to go." After the decision was made to make the move to case-ready, it took less than two months to put the program together. "From concept to putting product in a box, it didn't take that long to get the program going - 60 days or less," Rogers says. How was this possible? "We had the equipment already in place," says Steve Endres, director of plant operations. "We had the equipment in-house that we had used for other programs in the past. It would have been a six-month timeline without the equipment." The company chose to use the GEA Tiromat PowerPak rollstock machine it already had in-house for the new case-ready packaging. UNDER ONE ROOF Creekstone's beef operation all takes place at one location - its Arkansas City, Kan., facility. "We harvest, fabricate, grind trim for ground beef, cut whole-muscle cuts, and now package for case-ready all in the same place," Rogers says. "Nothing leaves and nothing comes in from the outside - it's all a closed loop." Having the complete operation under one roof made the transition to case-ready as seamless as possible. "We already had http://www.meatpoultry.com

Table of Contents for the Digital Edition of MEAT+POULTRY - April 2015

MEAT+POULTRY - April 2015
TABLE OF CONTENTS
COMMENTARY - The not-so-great outdoors
BUSINESS NOTES - MCDONALD’S ANTIBIOTICS POLICY SPARKS REACTION
SANDERSON NAMES SITE FOR NEW POULTRY PLANT
TYSON PLANT TO UNDERGO $47M UPGRADE
WAYNE FARMS FILES FOR IPO
OMP TO ACQUIRE CONAGRA PLANT
WASHINGTON - Advisors’ idle hands at issue
BURGER REPORT - Graze Craze
OVERCOMING OFF-FLAVORS
FRESH MATTERS
SLIDING INTO FIRST
FOOD SAFETY - SHORING-UP GROUND-BEEF SAFETY
SMALL BUSINESS MATTERS - New kid on the block
PACKAGING SOLUTIONS - MAKING A CASE
INDUSTRY EDUCATION - AGGIE-STYLE MEAT EDUCATION
INGREDIENT ISSUES - CLEANING UP
LIFERS - A MAN OF DISTINCTION
SHOW PREVIEW - PROCESSORS UNITE
FROM THE CORRAL - Handling keeps improving
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER

MEAT+POULTRY - April 2015

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