Meat + Poultry - December 2015 - 78

PA C K A G I N G S O L U T I O N S

Gilbert's Craft Sausages
wants to convey the quality
of the product through the
premium packaging. Photo:
Gilbert's Craft Sausages

Appearance matters
Premium meat and poultry products are dressed
for success with equally premium packaging
BY LY N N P E T R A K | m e a t p o u l t r y @ s o s l a n d.c o m

J

ust as a dollar store or second-hand
softcover book isn't the same as a newly
released hardcover coffee table book, not
all meat products are presented in the same
format. And just as people really do judge
books by their covers, shoppers' purchasing
decisions are influenced by the package:
Expectations for commodity ground beef in a
Styrofoam tray with an overwrap are different,
than say, a pricier package of a premium
brand's organic steak.
That same high standard for package integrity
and appearance holds true for a variety of caseready premium meat products, from value-added
poultry to artisan sausages to gourmet pork
chops and roasts, among other examples. Bottom
line: If they're paying more, consumers want to

78

MEAT+ POULTRY | 12.15 | www.meatpoultry.com

get more out of the product; simultaneously, if
high-end meat and poultry brands want to convey
quality and distinctiveness, they need to think
both part and parcel.
Those who produce premium meats agree
that the value proposition for their respective
products includes all elements of package
design, from materials to aesthetics.
"Packaging is extremely important. It has
to convey the quality of the product within
just a glance at the shelf," says Chris G. Salm,
founder of Gilbert's Craft Sausages, based in
Plymouth, Wis. "So, yes, I believe consumers'
expectations are higher for premium
products because they tend to inherently
understand by looking at our packaging that
our product is something special."



http://www.meatpoultry.com

Meat + Poultry - December 2015

Table of Contents for the Digital Edition of Meat + Poultry - December 2015

Meat + Poultry - December 2015
Table of Contents
COMMENTARY - The party’s not over, it’s just beginning
BUSINESS NOTES - TYSON TO CLOSE TWO PLANTS
POPE TO LEAVE SMITHFIELD
CONAGRA ANNOUNCES LAMB WESTON SPINOFF
TACO BELL JOINS CAGE-FREE EGG MOVEMENT
OSCAR MAYER PLANT FOR SALE
NEWS PERSPECTIVE - IARC report reaction: negligible
Keeping it real
WASHINGTON - Pink Burgers persist at foodservice
COVER STORY - BEYOND THE BENJAMINS
CEO SERIES - PRESCRIPTION FOR SUCCESS
FOOD SAFETY - DATA DRIVEN
ANNIVERSARY SPECIAL - FIVE-YEAR FLURRY
INGREDIENT ISSUES - NATURALLY CONFUSING
SMALL BUSINESS MATTERS - AFTER THE RUBBER MEETS THE ROAD
MEAT-MINDED - WINGING IT AT THE ANCHOR BAR
PACKAGING SOLUTIONS - APPEARANCE MATTERS
LABOR - DONNING AND DOFFING ISSUES LINGER
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
Meat + Poultry - December 2015 - Meat + Poultry - December 2015
Meat + Poultry - December 2015 - 2
Meat + Poultry - December 2015 - 3
Meat + Poultry - December 2015 - Table of Contents
Meat + Poultry - December 2015 - 5
Meat + Poultry - December 2015 - 6
Meat + Poultry - December 2015 - 7
Meat + Poultry - December 2015 - COMMENTARY - The party’s not over, it’s just beginning
Meat + Poultry - December 2015 - 9
Meat + Poultry - December 2015 - CONAGRA ANNOUNCES LAMB WESTON SPINOFF
Meat + Poultry - December 2015 - TACO BELL JOINS CAGE-FREE EGG MOVEMENT
Meat + Poultry - December 2015 - OSCAR MAYER PLANT FOR SALE
Meat + Poultry - December 2015 - 13
Meat + Poultry - December 2015 - NEWS PERSPECTIVE - IARC report reaction: negligible
Meat + Poultry - December 2015 - 15
Meat + Poultry - December 2015 - 16
Meat + Poultry - December 2015 - 17
Meat + Poultry - December 2015 - Keeping it real
Meat + Poultry - December 2015 - 19
Meat + Poultry - December 2015 - WASHINGTON - Pink Burgers persist at foodservice
Meat + Poultry - December 2015 - 21
Meat + Poultry - December 2015 - 22
Meat + Poultry - December 2015 - COVER STORY - BEYOND THE BENJAMINS
Meat + Poultry - December 2015 - 24
Meat + Poultry - December 2015 - 25
Meat + Poultry - December 2015 - 26
Meat + Poultry - December 2015 - 27
Meat + Poultry - December 2015 - 28
Meat + Poultry - December 2015 - 29
Meat + Poultry - December 2015 - 30
Meat + Poultry - December 2015 - 31
Meat + Poultry - December 2015 - 32
Meat + Poultry - December 2015 - 33
Meat + Poultry - December 2015 - 34
Meat + Poultry - December 2015 - 35
Meat + Poultry - December 2015 - 36
Meat + Poultry - December 2015 - 37
Meat + Poultry - December 2015 - 38
Meat + Poultry - December 2015 - 39
Meat + Poultry - December 2015 - 40
Meat + Poultry - December 2015 - 41
Meat + Poultry - December 2015 - 42
Meat + Poultry - December 2015 - 43
Meat + Poultry - December 2015 - 44
Meat + Poultry - December 2015 - 45
Meat + Poultry - December 2015 - 46
Meat + Poultry - December 2015 - 47
Meat + Poultry - December 2015 - CEO SERIES - PRESCRIPTION FOR SUCCESS
Meat + Poultry - December 2015 - 49
Meat + Poultry - December 2015 - 50
Meat + Poultry - December 2015 - 51
Meat + Poultry - December 2015 - 52
Meat + Poultry - December 2015 - 53
Meat + Poultry - December 2015 - FOOD SAFETY - DATA DRIVEN
Meat + Poultry - December 2015 - 55
Meat + Poultry - December 2015 - 56
Meat + Poultry - December 2015 - 57
Meat + Poultry - December 2015 - 58
Meat + Poultry - December 2015 - 59
Meat + Poultry - December 2015 - ANNIVERSARY SPECIAL - FIVE-YEAR FLURRY
Meat + Poultry - December 2015 - 61
Meat + Poultry - December 2015 - 62
Meat + Poultry - December 2015 - 63
Meat + Poultry - December 2015 - 64
Meat + Poultry - December 2015 - 65
Meat + Poultry - December 2015 - INGREDIENT ISSUES - NATURALLY CONFUSING
Meat + Poultry - December 2015 - 67
Meat + Poultry - December 2015 - 68
Meat + Poultry - December 2015 - 69
Meat + Poultry - December 2015 - 70
Meat + Poultry - December 2015 - 71
Meat + Poultry - December 2015 - SMALL BUSINESS MATTERS - AFTER THE RUBBER MEETS THE ROAD
Meat + Poultry - December 2015 - 73
Meat + Poultry - December 2015 - 74
Meat + Poultry - December 2015 - 75
Meat + Poultry - December 2015 - MEAT-MINDED - WINGING IT AT THE ANCHOR BAR
Meat + Poultry - December 2015 - 77
Meat + Poultry - December 2015 - PACKAGING SOLUTIONS - APPEARANCE MATTERS
Meat + Poultry - December 2015 - 79
Meat + Poultry - December 2015 - 80
Meat + Poultry - December 2015 - 81
Meat + Poultry - December 2015 - 82
Meat + Poultry - December 2015 - 83
Meat + Poultry - December 2015 - 84
Meat + Poultry - December 2015 - 85
Meat + Poultry - December 2015 - LABOR - DONNING AND DOFFING ISSUES LINGER
Meat + Poultry - December 2015 - 87
Meat + Poultry - December 2015 - SHOWCASE
Meat + Poultry - December 2015 - 89
Meat + Poultry - December 2015 - NAMES IN THE NEWS
Meat + Poultry - December 2015 - 91
Meat + Poultry - December 2015 - CLASSIFIEDS
Meat + Poultry - December 2015 - 93
Meat + Poultry - December 2015 - 94
Meat + Poultry - December 2015 - 95
Meat + Poultry - December 2015 - 96
Meat + Poultry - December 2015 - ADVERTISERS
Meat + Poultry - December 2015 - 98
Meat + Poultry - December 2015 - 99
Meat + Poultry - December 2015 - 100
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