Meat + Poultry - March 2016 - 122

THE INSIDER

FROM INCEPTION
TO UBIQUITY

Adam Albright

Retailers and foodservice operators looking for the next big meat product
might need to consider the menu adoption cycle before making any big
changes to their meat cases and menus. Datassential's Jack Li told attendees
at this year's Annual Meat Conference in Nashville that knowing what stage
of the cycle the food is in - inception, adoption, proliferation or ubiquity -
can help determine whether or not to start offering the item.
Foods in the inception stage, typically found in fine dining and ethnic
independent restaurants and in ethnic grocers, include nduja sausage,
chicharrones and branzino. Adoption cycle foods, like porchetta and
pancetta can be found in food trucks and gourmet food retailers.
Li says when it comes new foods, it's best to offer a bit of everything.
"The inception and adoption stages ... that's where all the buzz is," he said.
"But stages 3 and 4 have all the volume. You have to find a balance of both."

HOLD THE MEAT

OVERherd
"Consumers are
so confused about
GMOs it should
stand for 'Got
Many Opinions'
instead."

On Leap Day only, Arby's offered the
company's first-ever vegetarian menu,
highlighted by the company's normal
sandwich lineup - minus the meats
that are usually between the buns.
"At Arby's, we're proud of our
meats, but we also understand that
meat isn't for everyone," said Rob
Lynch, chief marketing officer and
brand president of Arby's. "If it goes
well, we'll likely bring back the
vegetarian menu on Feb. 29 each
Leap Year."
The regular meat-filled menu was
also available on Feb. 29.

David Fikes, Food Marketing Institute
vice president, consumer community
affairs and communications, speaking
at the Annual Meat Conference.

Here at MEAT+POULTRY, we are always trying to extend our stories and
messaging to all platforms of media that are available. We have been active on
social media in the past, with Twitter (@MeatPoultry). Now, we are launching
our MEAT+POULTRY Facebook page (www.facebook.com/MeatPoultry).
On Facebook, we will feature pictures, videos and stories that will not be
seen on other platforms including the magazine and meatpoultry.com. It gives
us a chance to interact with you, our readers, in a new way. Please LIKE our
page and leave us a comment - tell us what content you enjoy and what you
would like to see in the future.

122

MEAT+ POULTRY | 03.16 | www.meatpoultry.com

As the saying goes, "you are what you
eat." And in the case of the chicken
selected for D'Artagnan's Green
Circle program, their gourmet flavor
comes from a diet of actual vegetable
scraps and trimmings.
The D'Artagnan Green Circle
chickens are raised by a network of
small Amish and Mennonite family
farms in Pennsylvania, and are
fed a vegetarian diet consisting of
vegetables that are rescued from area
restaurant kitchens and markets, as
well as wholesome grains.
m e a t p o u l t r y @ s o s l a n d.c o m

Biaze / Adobe Stock

'LIKE' M + P

PASS THE VEGGIES
http://twitter.com/#!/meatpoultry http://www.facebook.com/MeatPoultry http://www.meatpoultry.com http://www.meatpoultry.com
Meat + Poultry - March 2016

Table of Contents for the Digital Edition of Meat + Poultry - March 2016
