FOOD SAFETY Hiperbaric Hiperbaric's HPP machines offer processors a way to extend the shelf life of their products safely. to what's in their food and how fresh it is, with the increasing emphasis in the food world right now on "clean label." "People don't like the idea of chemicals or preservatives being in their food anymore," Pitzer says. Hiperbaric's Martin agrees. "Food companies are looking to clean up their label by removing preservatives and chemicals, as well as processors looking for a less detrimental way to extend the shelf life of their products. HPP reduces the activity of yeasts and molds that spoil products, while also inactivating bacteria; therefore it will last longer than the product would in its natural state." Pitzer says Hormel is Avure's biggest customer in its meat segment. "They have a line called 'all natural' lunch meats which is high pressure processed." Jasmine Sutherland, a food scientist, is both a meat processor and a tolling center Bye, Bye Phosphates Serve up a better-for-you and better-foryour-palate main course that doesn't place periodic elements on your dinner plate. Say hello to the natural goodness of ingredients from The Amaz!ng PlumTM by Sunsweet® and taste the difference in every bite: meat that is far more flavorful, juicier and better looking than ever before. You can feel good about buying meat made better through the power of The Amaz!ng Plum. It's the natural choice. S U N S W E E T I N G R E D I E N T S . C O M 60 MEAT+ POULTRY | 09.16 | www.meatpoultry.comhttp://www.sunsweetingredients.com http://www.meatpoultry.com