Meat + Poultry - November 2016 - 65

and Judy attended the Iowa Meat Processors
snack sticks, natural casing wieners and
Association convention and thought about
summer sausage constitute the bulk of the
entering the cured meats competition. Two
plant's best-selling products, it is the Czechyears later they began bringing home awards
style original products that spring boarded
for their products.
them to national acclaim.
"Business and our reputation began to
"We buy inspected meats from Iowa and
grow to the point that people wanted our
Wisconsin, but operate our processing under
products and custom processing services so
Iowa state meat inspection," Adam adds.
much that we were not able to go back to the
"That enables us to ship across the country.
IAMP convention for another 10 years," Adam
Our biggest seller is the Jaternice sausage
continues. "The place was just too busy with
which comes in casings and in patty form. We
work. I finished studies at Northern Iowa Univ.
produce about 15,000 lbs. of that item alone in
in business management and computer science a year."
and had a job elsewhere. But I came home a lot
Jaternice is a blend of pork tongue, cheek
and always seemed to come into the plant to
meat, snouts and pork trim mixed with cracker
help out."
meal, onions, celery, garlic and barley. It is
In 2007, Adam, now 36, made a decision
one of the unusual products that prompted a
to work in the family business full time. One
customer to recommend a visit to the plant by
of his first priorities was to get a website
Andrew Zimmern and his TV crew.
(polashekslocker.com) up and running. Later
"Andrew tried our Jaternice, along with
he pushed hard to begin putting the business
head cheese, hocks and pickled onion tripe and
name out on social media. A big concern was
in a big way helped reintroduce these ethnic
that they didn't offer a "shopping cart" section
meat products to the nation," Adam recalls.
in their website promotion. He
says he was so busy shipping after
the Bizarre Foods show aired that
it became a priority, albeit one
website endeavor that is still under
with CES/Foodlogistik Dicers.
construction.
"It's free advertising," he
states about social media.
"Letting customers and potential
* Fresh &
customers know what specials
Tempered Meat
you have and posting pictures is
* Poultry
important. We began going back
* Cheese
to the IAMP conventions and
* Roasting Meat
entering our products after the
* Sausages
long absence. We began winning in
* Cold Cuts
many categories. We even entered
the Best of the Midwest Cured
Foodlogistik dicers are
* C120
* C90
Meats competition which included
perfect dicing and portioning * C90+
* C140
processors who entered products
of fresh or tempered frozen * C105
* C150
from Iowa, Nebraska, Missouri
meat (up to -4º)
* C105+
and Kansas. We were able to take
HABLAMOS ESPANOL LLAMAMOS HOY
home the Best of Show top award
and people began talking about us
like never before."

"Our biggest
seller is the
Jaternice
sausage which
comes in
casings and
in patty form.
We produce
about 15,000
lbs. of that
item alone in
a year."
- ADAM POLASHEK

Fast * Accurate Dicing!

OLD COUNTRY FAME
The Polashek family remains true
to its original recipes derived
from their Czechoslovakian
heritage. While their ring bologna,

For more information contact: Don Ballein
CES/Foodlogistik U.S.A. * 2128 M So. Grove Ave.
Ontario, CA 91761 U.S.A.
Tel (909) 947-8511 * Fax (909) 627-0087
Toll Free 1-888-278-0885
dballein@foodlogistik.com

Please visit our website

www.foodlogistik.com
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65
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Meat + Poultry - November 2016

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