Meat+Poultry - March 2017 - 58

PA C K A G I N G S O L U T I O N S

Can-do

Keystone Brand Meats relies on non-traditional
packaging to add shelf life and contain quality
BY E R I C A S H A FFE R | e s h a f f e r @ s o s l a n d.c o m

P

ete Dorley, acting president of Keystone
Brand Meats in Lima, Ohio, hopes to grow
the company's brand of canned meat
and soup base products beyond a regional
phenomenon - and there's no shortage of
potential consumers. A 2015 survey conducted by
Experian found that 217.16 million respondents
out of 321.42 million total respondents said they
had not eaten canned meats.
And it's probably not a coincidence that
Keystone Brand Meats' canned meats and soup
base division has seen the fastest growth and
broadest distribution among its many products.
"We still do the fresh meat processing," Dorley
says, "but the canning is by far the biggest part
of our business today."
Keystone has been in business for 53
years, and is on the fourth generation of
family ownership. Dorley's grandfather
started the business as Pride of Lima. Dorley's
great-grandfather was a partner in a meat
company called Lima Packing Co. "Our family
has been in business a long time, and there's
been continuity in all of those businesses up to
Keystone as it is today," Dorley says.

The company mainly had been processing
beef cattle until Pete Dorley's father, CEO Dave
Dorley, started making canned meats about 25
years ago to sell in Keystone's retail store and a
few other grocery and retail stores in the Lima
area. Pete Dorley said the products sold well,
which encouraged the Dorleys to approach
regional retailers such as Fresh Counter.
Eventually, national chains such as Kroger and
Wal-Mart began selling Keystone's canned meats.
"Really, the canned meats offer a
wholesome, flavorful convenience for cooking
at home," Dorley explains. "Canned meats, as
we make them, are like a Crock-Pot meal that's
done for you. I want to point to the quality and
value of our canned meats. They really should
be compared to fresh meats at a butcher shop
because that's really what it is. Plus, it's already
slow-cooked for you."

KEYSTONE'S MANY HATS
Keystone encompasses three integrated
divisions. One is the company's retail butcher
shop, which serves as the trusted local butcher
of Lima. Next is the meat processing side

Keystone Brand Meats

58

MEAT+ POULTRY | 03.17 | www.meatpoultry.com



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Meat+Poultry - March 2017

Table of Contents for the Digital Edition of Meat+Poultry - March 2017

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https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
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https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
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https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
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