Meat+Poultry - March 2017 - 70

MARKET OUTLOOK

Power of

BY S T E V E K AY | m e a t p o u l t r y @ s o s l a n d.c o m

T

he US meat and poultry industry faces a
blockbuster protein year, which means
that consumer demand at home and
abroad will be more important than ever. The
industry will be hoping that carnivores step up
to the plate and devour the two most expensive
proteins - beef and pork. The first two months
of the year saw encouraging signs this will
occur. Americans responded to aggressive beef
promotions by retailers, the restaurant business
showed signs of recovery and red meat exports
continued to grow year-over-year.
Protein production this year will top the
100 billion-lb. mark for the first time ever.
That's good news for American consumers,
who will continue to see lower prices in
grocery stores and possibly in restaurants.
Three years of herd rebuilding means beef
production will increase again this year from
last, after a surge in 2016. Pork and chicken
production will also be higher again. Total
red meat and poultry production will be an

70

MEAT+ POULTRY | 03.17 | www.meatpoultry.com

estimated 100.195 billion lbs., vs. last year's
97.517 billion lbs. This 2.7 percent increase will
follow a 3.1 percent increase in 2016 from 2015.
The biggest increase will be in beef. The
US Dept. of Agriculture (USDA) forecasts that
production will be up 3.2 percent to 25.940
billion lbs. over last year's 25.140 billion lbs.
Pork production will be 25.800 billion lbs., up 3.5
percent, and broiler production will be 41.550
billion lbs., up 2.1 percent. The higher beef
production in part reflects the fact that the total
US cattle herd expanded significantly in 2015. It
grew another 1.8 percent in 2016 from 2015, with
the herd going from 91.918 million head on Jan.
1, 2016, to 93.585 million head one year later.
Growth this year is expected to continue
but only by a modest 1 percent in 2017. USDA's
Annual Cattle Inventory report at the end
of January revealed that much of last year's
growth came from a 3.5 percent increase in
beef cow numbers. In addition, the 2016 calf
crop grew by 996,000 or 2.9 percent from 2015.
However, the national herd will still be lower
than it was in 2010 and will be far below the
record of 132 million head in 1975.
Live cattle prices will be lower again this
year vs. 2016 prices. But they will fall much
less than they did last year. Prices for the year
are likely to average $108 to $111 per cwt
live, according to forecasts from analysts and

magann - Fotolia/ Adobe Stock

The meat and poultry industry
hopes consumer demand will drive
protein sales in the year ahead



http://www.meatpoultry.com

Meat+Poultry - March 2017

Table of Contents for the Digital Edition of Meat+Poultry - March 2017

Meat+Poultry - March 2017 - 1
Meat+Poultry - March 2017 - 2
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
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https://digital.meatpoultry.com/sosland/mp/2019_07_11
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https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
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http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
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https://www.nxtbook.com/sosland/mp/2017_09_01
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https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
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https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
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