S M A L L B U S I N E S S M AT T E R S a small retail store, a separate smokehouse room, a product chill cooler, and a package room to keep the fully cooked product separate from the fresh meats. The next step in their planning stage is adding a deli for customers to come in and grab lunch on the go. MEASURING SUCCESS 76 MEAT+ POULTRY | 03.17 | www.meatpoultry.com Cunningham Meats Cunningham Meats sells both fresh meat, out of its retail meatcase, and frozen meat out of its freezer. The success of a small business can be measured in many ways. For Cunningham Meats, nearly 200 awards in state and national cured meats competition serve as a testament to the family's reputation. In addition, there's confidence earned by handling livestock from four county fairs and heavy participation with 4-H groups. "We process the show animals and donate our facility for use in carcass and meat judging and grading programs not only with our local groups, but also for training by Penn State animal science students," Scott says. While large meat conglomerates may hire sophisticated advertising agencies to attracthttp://www.ftiinc.org/ovens http://www.ftiinc.org/breakpoint