Meat+Poultry - April 2017 - 17

owner Bill Brandt said at the time. His father
began farming in the valley in the late 1930s
and the family now grows crops on about 5,000
acres. The family also operates the valley's
largest feedlot, which has pen space for 115,000
cattle, all of them calf-fed Holstein steers.
Brawley Beef, however, had the worst
kind of break in December 2003. The US
found its first case of Bovine Spongiform
Encephalopathy (BSE) and nearly all export
markets closed to US beef. Brawley had hoped
its source-verified Holstein beef would give it
an advantage in Japan over other US beef, but
that market remained closed (until 2007) and
Brawley Beef never recovered from the blow.
The inevitable end came in March 2006
when Brawley's seven remaining owners
agreed to sell the business to fourth-largest
beef processor National Beef Packing, based

in Kansas City, Missouri. At the time, Brawley's
sales were about $400 million per year and
it processed about 400,000 cattle annually.
Brawley's owners exchanged the company's
assets for an ownership interest in US
Premium Beef, then National's majority owner.
National operated the Brawley plant for
the next eight years, but the plant struggled
with a declining supply of fed cattle and faced
operating losses for the foreseeable future.
National's majority owner, Leucadia National
Corp., decided to close the plant and its last
slaughter day was May 23, 2014. National had
spent another $60 million on the plant and at
one point valued it at more than $130 million.

"The craft
beef we are
producing is
a reflection of
the character
of the team, the
beef itself and
the respect we
have for the
animals we are
sacrificing."
- ERIC BRANDT

THE DREAM LIVES ON
However, the Imperial Valley's cattle feeders
refused to let their dream die. They knew that
www.meatpoultry.com | 04.17 | MEAT+ POULTRY

17



http://www.meatpoultry.com

Meat+Poultry - April 2017

Table of Contents for the Digital Edition of Meat+Poultry - April 2017

Meat+Poultry - April 2017
CONTENTS
COMMENTARY - When reality strikes
BUSINESS NOTES - JBS ACQUIRES PLUMROSE USA
US FOODS TO PURCHASE SRA FOODS
MCDONALD’S WORKS TO RECAPTURE CUSTOMERS
APPLEGATE COMMITS TO IMPROVING ANIMAL WELFARE
JBT ACQUIRES HPP TECHNOLOGY
ADVANCEPIERRE REPORTS NET SALES INCREASE IN Q4 2016
GOLD’N PLUMP UNVEILS NEW LINE OF CHICKEN SAUSAGE
WASHINGTON - Anxious for leadership
COVER STORY - Master crafting meat
BURGER REPORT - Burger boon
CATEGORY REPORT - Sliding into first
PROCESSOR PROFILE - Staying grounded
FOODSERVICE TRENDS - No-holds barred burgers
REGULATORY UPDATE - Grinding records
SMALL BUSINESS MATTERS - Anything but draining
MEAT MARKETING - Another dance
PACKAGING SOLUTIONS - Value real-time testing
EXECUTIVE SERIES - Micromanaging food safety
FOOD SAFETY - Going global
INGREDIENT ISSUES - The eye test
SHOW PREVIEW - Global reach
FROM THE CORRAL - All eyes on ISO
CALENDAR
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - April 2017 - COMMENTARY - When reality strikes
Meat+Poultry - April 2017 - 2
Meat+Poultry - April 2017 - 3
Meat+Poultry - April 2017 - 4
Meat+Poultry - April 2017 - 5
Meat+Poultry - April 2017 - 6
Meat+Poultry - April 2017 - 7
Meat+Poultry - April 2017 - 8
Meat+Poultry - April 2017 - 9
Meat+Poultry - April 2017 - MCDONALD’S WORKS TO RECAPTURE CUSTOMERS
Meat+Poultry - April 2017 - 11
Meat+Poultry - April 2017 - GOLD’N PLUMP UNVEILS NEW LINE OF CHICKEN SAUSAGE
Meat+Poultry - April 2017 - 13
Meat+Poultry - April 2017 - WASHINGTON - Anxious for leadership
Meat+Poultry - April 2017 - 15
Meat+Poultry - April 2017 - COVER STORY - Master crafting meat
Meat+Poultry - April 2017 - 17
Meat+Poultry - April 2017 - 18
Meat+Poultry - April 2017 - 19
Meat+Poultry - April 2017 - 20
Meat+Poultry - April 2017 - 21
Meat+Poultry - April 2017 - 22
Meat+Poultry - April 2017 - 23
Meat+Poultry - April 2017 - 24
Meat+Poultry - April 2017 - 25
Meat+Poultry - April 2017 - BURGER REPORT - Burger boon
Meat+Poultry - April 2017 - 27
Meat+Poultry - April 2017 - 28
Meat+Poultry - April 2017 - 29
Meat+Poultry - April 2017 - CATEGORY REPORT - Sliding into first
Meat+Poultry - April 2017 - 31
Meat+Poultry - April 2017 - 32
Meat+Poultry - April 2017 - 33
Meat+Poultry - April 2017 - 34
Meat+Poultry - April 2017 - 35
Meat+Poultry - April 2017 - 36
Meat+Poultry - April 2017 - 37
Meat+Poultry - April 2017 - 38
Meat+Poultry - April 2017 - PROCESSOR PROFILE - Staying grounded
Meat+Poultry - April 2017 - 40
Meat+Poultry - April 2017 - 41
Meat+Poultry - April 2017 - 42
Meat+Poultry - April 2017 - 43
Meat+Poultry - April 2017 - 44
Meat+Poultry - April 2017 - 45
Meat+Poultry - April 2017 - FOODSERVICE TRENDS - No-holds barred burgers
Meat+Poultry - April 2017 - 47
Meat+Poultry - April 2017 - 48
Meat+Poultry - April 2017 - 49
Meat+Poultry - April 2017 - 50
Meat+Poultry - April 2017 - 51
Meat+Poultry - April 2017 - 52
Meat+Poultry - April 2017 - 53
Meat+Poultry - April 2017 - 54
Meat+Poultry - April 2017 - REGULATORY UPDATE - Grinding records
Meat+Poultry - April 2017 - 56
Meat+Poultry - April 2017 - 57
Meat+Poultry - April 2017 - 58
Meat+Poultry - April 2017 - 59
Meat+Poultry - April 2017 - 60
Meat+Poultry - April 2017 - 61
Meat+Poultry - April 2017 - SMALL BUSINESS MATTERS - Anything but draining
Meat+Poultry - April 2017 - 63
Meat+Poultry - April 2017 - 64
Meat+Poultry - April 2017 - 65
Meat+Poultry - April 2017 - 66
Meat+Poultry - April 2017 - 67
Meat+Poultry - April 2017 - 68
Meat+Poultry - April 2017 - 69
Meat+Poultry - April 2017 - 70
Meat+Poultry - April 2017 - 71
Meat+Poultry - April 2017 - MEAT MARKETING - Another dance
Meat+Poultry - April 2017 - 73
Meat+Poultry - April 2017 - 74
Meat+Poultry - April 2017 - 75
Meat+Poultry - April 2017 - 76
Meat+Poultry - April 2017 - 77
Meat+Poultry - April 2017 - 78
Meat+Poultry - April 2017 - 79
Meat+Poultry - April 2017 - 80
Meat+Poultry - April 2017 - 81
Meat+Poultry - April 2017 - PACKAGING SOLUTIONS - Value real-time testing
Meat+Poultry - April 2017 - 83
Meat+Poultry - April 2017 - 84
Meat+Poultry - April 2017 - 85
Meat+Poultry - April 2017 - 86
Meat+Poultry - April 2017 - 87
Meat+Poultry - April 2017 - EXECUTIVE SERIES - Micromanaging food safety
Meat+Poultry - April 2017 - 89
Meat+Poultry - April 2017 - 90
Meat+Poultry - April 2017 - 91
Meat+Poultry - April 2017 - FOOD SAFETY - Going global
Meat+Poultry - April 2017 - 93
Meat+Poultry - April 2017 - 94
Meat+Poultry - April 2017 - 95
Meat+Poultry - April 2017 - INGREDIENT ISSUES - The eye test
Meat+Poultry - April 2017 - 97
Meat+Poultry - April 2017 - 98
Meat+Poultry - April 2017 - 99
Meat+Poultry - April 2017 - 100
Meat+Poultry - April 2017 - 101
Meat+Poultry - April 2017 - 102
Meat+Poultry - April 2017 - 103
Meat+Poultry - April 2017 - SHOW PREVIEW - Global reach
Meat+Poultry - April 2017 - 105
Meat+Poultry - April 2017 - FROM THE CORRAL - All eyes on ISO
Meat+Poultry - April 2017 - 107
Meat+Poultry - April 2017 - CALENDAR
Meat+Poultry - April 2017 - 109
Meat+Poultry - April 2017 - SHOWCASE
Meat+Poultry - April 2017 - 111
Meat+Poultry - April 2017 - 112
Meat+Poultry - April 2017 - 113
Meat+Poultry - April 2017 - NAMES IN THE NEWS
Meat+Poultry - April 2017 - 115
Meat+Poultry - April 2017 - CLASSIFIEDS
Meat+Poultry - April 2017 - 117
Meat+Poultry - April 2017 - 118
Meat+Poultry - April 2017 - 119
Meat+Poultry - April 2017 - 120
Meat+Poultry - April 2017 - ADVERTISERS
Meat+Poultry - April 2017 - THE INSIDER
Meat+Poultry - April 2017 - 123
Meat+Poultry - April 2017 - 124
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