Meat+Poultry - July 2017 - 85

M+P: Now that the premium meat
snack market has expanded, what is
your perspective of the competitive
landscape?
Collins: I think it's really great that
more companies are stepping up and
sourcing meat responsibly, and with
that, really adding a lot of validation
to this idea that high-quality meat can
be very nourishing. We love having
reinforcements and other brands
backing us up and telling the same story.
To stay competitive with food in
general, you can't make "me, too"
products. That's the reason we made
meat bars instead of plant-based bars.
People need to stay innovative and
continue to develop products that
are authentic and genuine and solve
a problem in their own lives or for
specific consumer needs.

"Things moved so fast this year that we didn't
really appreciate how much we had accomplished
until the end of the year." - TAYLOR COLLINS
A lot of times, when companies are
just trying to jump on a bandwagon
because something is trending and a
category of a grocery store is growing,
consumers can smell that inauthenticity
from a mile away and want nothing to
do with it. I think people just have to
be genuine and create cool disruptive
products, and then they can win.
M+P: What's next for Epic Provisions?
Collins: This year is very much
focused toward optimizing, and so
I think we can take a step back and
look at the products we have right
now and work on making them even

better. We have a lot of resources that
are going toward that.
As far as the brand, when Katie and
I sold Epic last year we were looking
to purchase an Epic ranch with 11
different species of animals, and we
would have retail partners, ranchers
that we source from, kind of more as
an educational hub but also an actual
part of our supply chain. That's still
something that we're pursuing very
aggressively. I hope that by the middle
of this year Epic Ranch is a thing and
people are able to come out there
and learn and explore and it's really
inspiring and just a great place.

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J

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Fax: 860.347.9905
president4@hotmail.com
www.jarvisproducts.com

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