Meat+Poultry - August 2017 - 75

enlarged retail area and additional cooler and
freezer space. Boone notes that a condition
of the grants require him to offer a processing
discount to area farmers who use the plant as a
key component of marketing their animals.

"Yes, we have a Wal-Mart just
down the road from us, but
it is our service that sets us
apart from any competition."
- JERRY BOONE

"We have more than 100 livestock
producers who use our service to bring their
meats to market," Boone explains. "Some
bring their animals 160 miles to our plant. They
sell the federally inspected meats at farmers
markets and even on Facebook under their
private label."
He and his 40-employee team include
a daughter Allison and son Matthew who
handle everything from customer service
to scheduling, including working the retail
counter and helping with production.
"You know how a small, family-run business
operates," Allison explains, "titles aren't the
important thing but keeping everything running
smoothly is the key. So, we all have to wear
many hats."
Allison iterates that Boone's is able to
survive and thrive because of its focus on
customer satisfaction.
"Yes, we have a Wal-Mart just down the
road from us, but it is our service that sets us
apart from any competition," Jerry contends.
"Area families shop there for many things, but
when it comes to meats, they make a second
stop, and that's right here. They love our
service and our knowledge of meats. It has
almost become a lost art. We are very fortunate
that we have so many long-time employees
who share their knowledge and pride of service
with our newer employees."
While customers come in for the service,
they also come in for the vast array of meats,
which Jerry says are priced right. They are
astounded by the variety and their eyes are
agog at the 100 feet of meat case displays.
"We have everything in fresh meats,"
Jerry explains. "When it comes to beef, we
have prime, choice, select and even no-roll
meats (ungraded) that offer those shopping

for something less expensive a real bargain.
We display everything from Ruth's Chris
Steakhouse quality meats to those in demand
by those who have tight budgets. If they want a
7-oz. steak, we have it for them."
A huge marketing strength for Boone's
Butcher Shop is its bundle program, one that
offers an assortment of meats in the $40 to $50
range. The store also displays posters of larger
bundle packages that range up to $250 per order.

Left to right: Jerry Boone,
Robert L. McCafferty
and Jamehyl Butler.

LOCATION AND VALUE
Boone's uses its website, boonesbutchershop.
com and radio and newspaper advertising
to promote its products and services. The
company is located 40 miles from Louisville,
50 miles from Lexington and 25 miles from
Elizabethtown.
"Our location is perfect," Jerry contends.
"We have no neighbors but are 1½ blocks from
the main street in town. The highway runs just
past our facility. Retail is clearly a huge part of
our business."
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