Meat+Poultry - September 2017 - 41

QSR MARKETING

credibility with burger lovers and paved the
way for Carl's Jr. and Hardee's to really become
burger destinations over the years."
It's been a hard-to-ignore path from the
ultra-indulgent era that included Carl's Jr.
introducing its Original Six Dollar Burger,
a 1/2-lb. Angus beef patty in 2001 followed
by Hardee's rollout of its 1/3-lb. Original
Thickburger in 2003 - and about six years later
seeing McDonald's Corp. rollout its Angus
burger. Meanwhile, the burgers were promoted
using titillating TV ads starring burger girls
ranging from a car-washing Jessica Simpson to,
more recently, supermodel Charlotte McKinney
promoting Carl's Jr.'s All Natural Burger line
in 2015 and mixed martial arts fighter Ronda
Rousey pitching Carl's breakfast sandwich.
Current campaigns take a tongue-in-cheek
poke at the days when burger babes were the
bait to selling a $6, restaurant-style burger
during an era when many QSR competitors
were focusing on value menus and at least one

sandwich chain tempted customers with 12-in.
subs for $5. Characters in the most recent
campaign signal an end to the burger babe
days and a nod to more diverse menu items
and offerings that demand more from their
fast-food than quick-service at a bargain price.

'CLEANER' MENU OPTIONS
In early 2017, CKE announced the introduction
of its "no antibiotics-ever" charbroiled chicken
line at Hardee's and Carl's Jr. restaurants, an
extension of the company's more natural beef
additions. Brad Haley, chief marketing officer
for both chains, acknowledged that after it
introduced its all-natural, grass-fed burgers
with no hormones, steroids or antibiotics in
2015, it made sense to offer a comparable
chicken option.
"While the public's desire for decadent
burgers isn't going away anytime soon, more
and more consumers are looking for 'cleaner'
and more all-natural, menu options, too," said

"While the
public's desire
for decadent
burgers isn't
going away
anytime soon,
more and more
consumers
are looking
for 'cleaner'
and more allnatural, menu
options."
- BRAD HALEY

booth #745

www.meatpoultry.com | 09.17 | MEAT+ POULTRY

41



http://dhenryandsons.com http://www.meatpoultry.com

Meat+Poultry - September 2017

Table of Contents for the Digital Edition of Meat+Poultry - September 2017

Meat+Poultry - September 2017
CONTENTS
COMMENTARY - Super-sized expectations
BUSINESS NOTES - POULTRY INDUSTRY ICON, BO PILGRIM DIES AT 89
OSI SPAIN ADDS PRODUCTION LINE TO TOLEDO OPERATION
ALMANZA JOINS JBS
CORRECTION
CEOS SIGN ACTION FOR DIVERSITY & INCLUSION
CARGILL TO UPGRADE VIRGINIA TURKEY HATCHERY
TYSON REPORTS POSITIVE RESULTS FOR Q3
PILGRIM’S ON A POSITIVE ROLL IN SECOND QUARTER
MCDONALD’S TO ADD MORE RESTAURANTS IN CHINA
WASHINGTON - Pushing parental leave policy
SUPPLY CHAIN - Fresh-minded McDonald’s
QSR TRENDS - Balancing fast-food and healthy food
SUPPLIER RELATIONS - SUPPLY CHAIN STANDARDS
COMPANY PROFILE - Meat-centric menu
QSR MARKETING - Taming the flame
NEW PRODUCTS - Fast and furious
SMALL BUSINESS MATTERS - Sweetening the deal
PACKAGING SOLUTIONS - RISING to the CHALLENGE
FOOD SAFETY - Safety blueprint
TOOLS OF THE TRADE - SMOKEHOUSE maintenance matters
INGREDIENT ISSUES - MOISTURE MUSTS
MERCHANDISING - MEAL KIT momentum
CORPORATE PROFILE - Accelerated transformation
CONFERENCE PREVIEW - Handle with care
FROM THE CORRAL - Getting back to basics
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - September 2017 - CONTENTS
Meat+Poultry - September 2017 - 2
Meat+Poultry - September 2017 - 3
Meat+Poultry - September 2017 - 4
Meat+Poultry - September 2017 - 5
Meat+Poultry - September 2017 - 6
Meat+Poultry - September 2017 - 7
Meat+Poultry - September 2017 - COMMENTARY - Super-sized expectations
Meat+Poultry - September 2017 - 9
Meat+Poultry - September 2017 - CORRECTION
Meat+Poultry - September 2017 - 11
Meat+Poultry - September 2017 - CARGILL TO UPGRADE VIRGINIA TURKEY HATCHERY
Meat+Poultry - September 2017 - 13
Meat+Poultry - September 2017 - PILGRIM’S ON A POSITIVE ROLL IN SECOND QUARTER
Meat+Poultry - September 2017 - MCDONALD’S TO ADD MORE RESTAURANTS IN CHINA
Meat+Poultry - September 2017 - WASHINGTON - Pushing parental leave policy
Meat+Poultry - September 2017 - 17
Meat+Poultry - September 2017 - SUPPLY CHAIN - Fresh-minded McDonald’s
Meat+Poultry - September 2017 - 19
Meat+Poultry - September 2017 - QSR TRENDS - Balancing fast-food and healthy food
Meat+Poultry - September 2017 - 21
Meat+Poultry - September 2017 - 22
Meat+Poultry - September 2017 - 23
Meat+Poultry - September 2017 - 24
Meat+Poultry - September 2017 - 25
Meat+Poultry - September 2017 - SUPPLIER RELATIONS - SUPPLY CHAIN STANDARDS
Meat+Poultry - September 2017 - 27
Meat+Poultry - September 2017 - 28
Meat+Poultry - September 2017 - 29
Meat+Poultry - September 2017 - 30
Meat+Poultry - September 2017 - 31
Meat+Poultry - September 2017 - COMPANY PROFILE - Meat-centric menu
Meat+Poultry - September 2017 - 33
Meat+Poultry - September 2017 - 34
Meat+Poultry - September 2017 - 35
Meat+Poultry - September 2017 - 36
Meat+Poultry - September 2017 - 37
Meat+Poultry - September 2017 - QSR MARKETING - Taming the flame
Meat+Poultry - September 2017 - 39
Meat+Poultry - September 2017 - 40
Meat+Poultry - September 2017 - 41
Meat+Poultry - September 2017 - 42
Meat+Poultry - September 2017 - 43
Meat+Poultry - September 2017 - 44
Meat+Poultry - September 2017 - 45
Meat+Poultry - September 2017 - NEW PRODUCTS - Fast and furious
Meat+Poultry - September 2017 - 47
Meat+Poultry - September 2017 - 48
Meat+Poultry - September 2017 - 49
Meat+Poultry - September 2017 - SMALL BUSINESS MATTERS - Sweetening the deal
Meat+Poultry - September 2017 - Pro - 1
Meat+Poultry - September 2017 - Pro - 2
Meat+Poultry - September 2017 - Pro - 3
Meat+Poultry - September 2017 - Pro - 4
Meat+Poultry - September 2017 - 51
Meat+Poultry - September 2017 - 52
Meat+Poultry - September 2017 - 53
Meat+Poultry - September 2017 - PACKAGING SOLUTIONS - RISING to the CHALLENGE
Meat+Poultry - September 2017 - 55
Meat+Poultry - September 2017 - 56
Meat+Poultry - September 2017 - 57
Meat+Poultry - September 2017 - 58
Meat+Poultry - September 2017 - 59
Meat+Poultry - September 2017 - 60
Meat+Poultry - September 2017 - 61
Meat+Poultry - September 2017 - 62
Meat+Poultry - September 2017 - 63
Meat+Poultry - September 2017 - FOOD SAFETY - Safety blueprint
Meat+Poultry - September 2017 - 65
Meat+Poultry - September 2017 - 66
Meat+Poultry - September 2017 - 67
Meat+Poultry - September 2017 - 68
Meat+Poultry - September 2017 - 69
Meat+Poultry - September 2017 - TOOLS OF THE TRADE - SMOKEHOUSE maintenance matters
Meat+Poultry - September 2017 - 71
Meat+Poultry - September 2017 - 72
Meat+Poultry - September 2017 - 73
Meat+Poultry - September 2017 - 74
Meat+Poultry - September 2017 - 75
Meat+Poultry - September 2017 - INGREDIENT ISSUES - MOISTURE MUSTS
Meat+Poultry - September 2017 - 77
Meat+Poultry - September 2017 - 78
Meat+Poultry - September 2017 - 79
Meat+Poultry - September 2017 - 80
Meat+Poultry - September 2017 - 81
Meat+Poultry - September 2017 - 82
Meat+Poultry - September 2017 - 83
Meat+Poultry - September 2017 - 84
Meat+Poultry - September 2017 - 85
Meat+Poultry - September 2017 - MERCHANDISING - MEAL KIT momentum
Meat+Poultry - September 2017 - 87
Meat+Poultry - September 2017 - 88
Meat+Poultry - September 2017 - 89
Meat+Poultry - September 2017 - 90
Meat+Poultry - September 2017 - 91
Meat+Poultry - September 2017 - CORPORATE PROFILE - Accelerated transformation
Meat+Poultry - September 2017 - 93
Meat+Poultry - September 2017 - 94
Meat+Poultry - September 2017 - 95
Meat+Poultry - September 2017 - CONFERENCE PREVIEW - Handle with care
Meat+Poultry - September 2017 - 97
Meat+Poultry - September 2017 - 98
Meat+Poultry - September 2017 - 99
Meat+Poultry - September 2017 - FROM THE CORRAL - Getting back to basics
Meat+Poultry - September 2017 - 101
Meat+Poultry - September 2017 - CALENDAR
Meat+Poultry - September 2017 - 103
Meat+Poultry - September 2017 - NAMES IN THE NEWS
Meat+Poultry - September 2017 - 105
Meat+Poultry - September 2017 - SHOWCASE
Meat+Poultry - September 2017 - 107
Meat+Poultry - September 2017 - CLASSIFIEDS
Meat+Poultry - September 2017 - 109
Meat+Poultry - September 2017 - 110
Meat+Poultry - September 2017 - 111
Meat+Poultry - September 2017 - 112
Meat+Poultry - September 2017 - ADVERTISERS
Meat+Poultry - September 2017 - THE INSIDER
Meat+Poultry - September 2017 - 115
Meat+Poultry - September 2017 - 116
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