Meat+Poultry - September 2017 - 87

over the next five years. "We project the fresh
food subscription market in the US alone will
grow to a multi-billion-dollar market over
the next five years," Erik Thoresen, principal
at Technomic, said at the time. "This growth
is fueled by growing consumer acceptance
of the subscription service model, as well
as a strengthening food culture within the
mainstream market."
Also joining the fast-growing meal kit space
was online Amazon which filed for a trademark
application for meal kits in July. According to
the company's filing, the meal kits will include
"... meat, poultry, fish, seafood, fruit and/or
vegetables, and also sauces or seasonings,
ready for cooking and assembly as a meal..."
The application also mentions "...frozen,
prepared and packaged meals and food kits
consisting primarily of grains, rice noodles,
pasta or bakery products..."
Springdale, Arkansas-based Tyson Foods
Inc. debuted Tyson Tastemakers in 2016. And
Martha Stewart partnered with Marley Spoon,
a subscription meal delivery service, to convert
Stewart's 18,000 recipes into meal kits called
Martha & Marley Spoon. Both meal kits are
sold through AmazonFresh.
In addition to its partnership with Martha
Stewart, Marley Spoon recently launched
a new meal kit offering aimed at the costconscious consumer that isn't interested in
spending a lot of time preparing dinner - even
a meal kit dinner.
Dinnerly meal kits are designed for adults
aged 25-55, a demographic that represents
a generation of Americans who earn less
than their parents but work longer hours.
Pre-portioned ingredients and digital recipe
cards at $5 per serving help customers to
cook satisfying and affordable meals during
the week.
Nielsen research from March 2017 found
that 46 percent of consumers said they would
be more likely to purchase a meal kit if it were
less expensive.
"Though there's been innovation in the
meal kit space over the last several years, the
most clear and important customer need has
gone unaddressed - affordability," said CEO
and founder Fabian Siegel. "The next step is
making easy weeknight cooking accessible
to millions more. We are excited and proud
to deliver a weeknight cooking solution that

doesn't force customers to choose between
convenience, quality, and cost. The average
family household cannot afford current meal
kit offerings at $10 per portion. Dinnerly is $5
per serving."

GROCERS GET IN THE ACT
Retail grocers, foodservice operators,
convenience stores and other types of
food marketers are offering their own meal
delivery services and products that provide
convenience, market research firm Packaged
Facts said in the second edition of its "Meal Kit
Delivery Services in the US" report.
"Meal kit delivery addresses the evergrowing demand for convenience," Packaged
Facts said. "Retail grocers and foodservice
operators alike bear more of the burden of
getting food to the consumer and to the table.
Working and parenting consumers pressed for
time are those typically associated with the
trend toward convenience in the food industry.
"Younger consumers who have not
necessarily been schooled in how to prepare
meals have also been a demographic accepting
of meal delivery services."
Amazon's trademark filing came after the
online retailer's acquisition of Whole Foods
Markets, which already offered its own meal
kit solutions. Whole Foods began
testing a pared-down version of
Purple Carrot meal kits in the
company's Massachusetts stores.
More recently, Whole Foods
partnered with meal kit maker
Salted to offer pre-made meal
kits in Whole Foods stores.
Tyson Foods also went
the physical retail route with
the company's Tastemakers
line. Originally marketed
solely for e-commerce,
Tyson Tastemakers are now
offered at retail in Texas
supermarkets and will
continue distribution around
the country in 2018.
Tyson expects meal
kits will continue to drive
sales growth on the retail
perimeter, CEO Tom Hayes
said. "Our continued
success relies on innovation

"E-commerce
will transform
the food
industry in
similar ways
to how it
transformed
entertainment
and apparel."
- DENISE MORRISON

www.meatpoultry.com | 09.17 | MEAT+ POULTRY

87


http://www.meatpoultry.com

Meat+Poultry - September 2017

Table of Contents for the Digital Edition of Meat+Poultry - September 2017

Meat+Poultry - September 2017
CONTENTS
COMMENTARY - Super-sized expectations
BUSINESS NOTES - POULTRY INDUSTRY ICON, BO PILGRIM DIES AT 89
OSI SPAIN ADDS PRODUCTION LINE TO TOLEDO OPERATION
ALMANZA JOINS JBS
CORRECTION
CEOS SIGN ACTION FOR DIVERSITY & INCLUSION
CARGILL TO UPGRADE VIRGINIA TURKEY HATCHERY
TYSON REPORTS POSITIVE RESULTS FOR Q3
PILGRIM’S ON A POSITIVE ROLL IN SECOND QUARTER
MCDONALD’S TO ADD MORE RESTAURANTS IN CHINA
WASHINGTON - Pushing parental leave policy
SUPPLY CHAIN - Fresh-minded McDonald’s
QSR TRENDS - Balancing fast-food and healthy food
SUPPLIER RELATIONS - SUPPLY CHAIN STANDARDS
COMPANY PROFILE - Meat-centric menu
QSR MARKETING - Taming the flame
NEW PRODUCTS - Fast and furious
SMALL BUSINESS MATTERS - Sweetening the deal
PACKAGING SOLUTIONS - RISING to the CHALLENGE
FOOD SAFETY - Safety blueprint
TOOLS OF THE TRADE - SMOKEHOUSE maintenance matters
INGREDIENT ISSUES - MOISTURE MUSTS
MERCHANDISING - MEAL KIT momentum
CORPORATE PROFILE - Accelerated transformation
CONFERENCE PREVIEW - Handle with care
FROM THE CORRAL - Getting back to basics
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - September 2017 - CONTENTS
Meat+Poultry - September 2017 - 2
Meat+Poultry - September 2017 - 3
Meat+Poultry - September 2017 - 4
Meat+Poultry - September 2017 - 5
Meat+Poultry - September 2017 - 6
Meat+Poultry - September 2017 - 7
Meat+Poultry - September 2017 - COMMENTARY - Super-sized expectations
Meat+Poultry - September 2017 - 9
Meat+Poultry - September 2017 - CORRECTION
Meat+Poultry - September 2017 - 11
Meat+Poultry - September 2017 - CARGILL TO UPGRADE VIRGINIA TURKEY HATCHERY
Meat+Poultry - September 2017 - 13
Meat+Poultry - September 2017 - PILGRIM’S ON A POSITIVE ROLL IN SECOND QUARTER
Meat+Poultry - September 2017 - MCDONALD’S TO ADD MORE RESTAURANTS IN CHINA
Meat+Poultry - September 2017 - WASHINGTON - Pushing parental leave policy
Meat+Poultry - September 2017 - 17
Meat+Poultry - September 2017 - SUPPLY CHAIN - Fresh-minded McDonald’s
Meat+Poultry - September 2017 - 19
Meat+Poultry - September 2017 - QSR TRENDS - Balancing fast-food and healthy food
Meat+Poultry - September 2017 - 21
Meat+Poultry - September 2017 - 22
Meat+Poultry - September 2017 - 23
Meat+Poultry - September 2017 - 24
Meat+Poultry - September 2017 - 25
Meat+Poultry - September 2017 - SUPPLIER RELATIONS - SUPPLY CHAIN STANDARDS
Meat+Poultry - September 2017 - 27
Meat+Poultry - September 2017 - 28
Meat+Poultry - September 2017 - 29
Meat+Poultry - September 2017 - 30
Meat+Poultry - September 2017 - 31
Meat+Poultry - September 2017 - COMPANY PROFILE - Meat-centric menu
Meat+Poultry - September 2017 - 33
Meat+Poultry - September 2017 - 34
Meat+Poultry - September 2017 - 35
Meat+Poultry - September 2017 - 36
Meat+Poultry - September 2017 - 37
Meat+Poultry - September 2017 - QSR MARKETING - Taming the flame
Meat+Poultry - September 2017 - 39
Meat+Poultry - September 2017 - 40
Meat+Poultry - September 2017 - 41
Meat+Poultry - September 2017 - 42
Meat+Poultry - September 2017 - 43
Meat+Poultry - September 2017 - 44
Meat+Poultry - September 2017 - 45
Meat+Poultry - September 2017 - NEW PRODUCTS - Fast and furious
Meat+Poultry - September 2017 - 47
Meat+Poultry - September 2017 - 48
Meat+Poultry - September 2017 - 49
Meat+Poultry - September 2017 - SMALL BUSINESS MATTERS - Sweetening the deal
Meat+Poultry - September 2017 - Pro - 1
Meat+Poultry - September 2017 - Pro - 2
Meat+Poultry - September 2017 - Pro - 3
Meat+Poultry - September 2017 - Pro - 4
Meat+Poultry - September 2017 - 51
Meat+Poultry - September 2017 - 52
Meat+Poultry - September 2017 - 53
Meat+Poultry - September 2017 - PACKAGING SOLUTIONS - RISING to the CHALLENGE
Meat+Poultry - September 2017 - 55
Meat+Poultry - September 2017 - 56
Meat+Poultry - September 2017 - 57
Meat+Poultry - September 2017 - 58
Meat+Poultry - September 2017 - 59
Meat+Poultry - September 2017 - 60
Meat+Poultry - September 2017 - 61
Meat+Poultry - September 2017 - 62
Meat+Poultry - September 2017 - 63
Meat+Poultry - September 2017 - FOOD SAFETY - Safety blueprint
Meat+Poultry - September 2017 - 65
Meat+Poultry - September 2017 - 66
Meat+Poultry - September 2017 - 67
Meat+Poultry - September 2017 - 68
Meat+Poultry - September 2017 - 69
Meat+Poultry - September 2017 - TOOLS OF THE TRADE - SMOKEHOUSE maintenance matters
Meat+Poultry - September 2017 - 71
Meat+Poultry - September 2017 - 72
Meat+Poultry - September 2017 - 73
Meat+Poultry - September 2017 - 74
Meat+Poultry - September 2017 - 75
Meat+Poultry - September 2017 - INGREDIENT ISSUES - MOISTURE MUSTS
Meat+Poultry - September 2017 - 77
Meat+Poultry - September 2017 - 78
Meat+Poultry - September 2017 - 79
Meat+Poultry - September 2017 - 80
Meat+Poultry - September 2017 - 81
Meat+Poultry - September 2017 - 82
Meat+Poultry - September 2017 - 83
Meat+Poultry - September 2017 - 84
Meat+Poultry - September 2017 - 85
Meat+Poultry - September 2017 - MERCHANDISING - MEAL KIT momentum
Meat+Poultry - September 2017 - 87
Meat+Poultry - September 2017 - 88
Meat+Poultry - September 2017 - 89
Meat+Poultry - September 2017 - 90
Meat+Poultry - September 2017 - 91
Meat+Poultry - September 2017 - CORPORATE PROFILE - Accelerated transformation
Meat+Poultry - September 2017 - 93
Meat+Poultry - September 2017 - 94
Meat+Poultry - September 2017 - 95
Meat+Poultry - September 2017 - CONFERENCE PREVIEW - Handle with care
Meat+Poultry - September 2017 - 97
Meat+Poultry - September 2017 - 98
Meat+Poultry - September 2017 - 99
Meat+Poultry - September 2017 - FROM THE CORRAL - Getting back to basics
Meat+Poultry - September 2017 - 101
Meat+Poultry - September 2017 - CALENDAR
Meat+Poultry - September 2017 - 103
Meat+Poultry - September 2017 - NAMES IN THE NEWS
Meat+Poultry - September 2017 - 105
Meat+Poultry - September 2017 - SHOWCASE
Meat+Poultry - September 2017 - 107
Meat+Poultry - September 2017 - CLASSIFIEDS
Meat+Poultry - September 2017 - 109
Meat+Poultry - September 2017 - 110
Meat+Poultry - September 2017 - 111
Meat+Poultry - September 2017 - 112
Meat+Poultry - September 2017 - ADVERTISERS
Meat+Poultry - September 2017 - THE INSIDER
Meat+Poultry - September 2017 - 115
Meat+Poultry - September 2017 - 116
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