Meat+Poultry - December 2017 - 84

PACKAGING SOLUTIONS

The new packages are color coded to
identify the flavors and style of the products,
which include Italian, Homestyle and Swedish.
The packaging also displays the product size
and number of servings to make selection more
convenient for retail consumers.
"We're confident the new packaging better
reflects the quality of the Rosina brand," said
Chris Tirone, Rosina's director of marketing.
"Our new packaging design will clearly identify
our brand and make it easier for consumers
to select their favorite styles and flavors in the
freezer section at retail."
"Based on research and consumer insights,
the introduction of our new packaging will
improve consumer engagement with our
products and our brand," said Tom Finn,
Rosina's vice president of retail sales and
marketing. "The new packaging will also
benefit our retail partners, who understand
and appreciate that better packaging can help
increase sales."
While packaging is crucial
in order to maintain the
shelf life of meat products,
processors are looking
for sustainable options in
packaging materials.

"We're
confident the
new packaging
better reflects
the quality
of the Rosina
brand."
- CHRIS TIRONE

MEAT+ POULTRY | 12.17 | www.meatpoultry.com

EVOLVING CONSUMERS
Increasing sales is predicated on food
companies identifying consumer preferences
and purchasing behavior. During his
presentation, Stanton explained that one of
the biggest changes the food industry must
contend with today is the change in family
households. Three groups affecting the food
landscape today are:
x THE SANDWICH GENERATION - adults that
are both taking care of their parents and taking
care of their kids at the same time;
x BOOMERANG KIDS - adults that are going
back to live with their parents later in life; and
x MILLENNIALS - "Millennials behave
differently, shop differently and eat differently,"
Stanton explained.
Another change in consumer groups today
comes from single-person households - many
of which are part of the millennial generation.
Twenty-seven percent of US households are
made up of just one person. "Single-person
households don't shop the same way a family
does," Stanton said.

SUSTAINABLE PARTNERS
Minimizing waste by controlling the amount
of packaging material is the focus of one
recent partnership between a packaging
company and customers in the hospitality

Linpac

84

and Lidl) as shopping destinations for today's
consumers. Consumers can even do their food
shopping in airports and in vending machines.
"People are going everywhere to buy
their food," explained Stanton during his
presentation at Multivac. "Millennials don't see
a brick and mortar store as the primary place
to shop. We're losing the opportunity to sell
them other things when they skip coming into
the store to shop."
The changes in the food merchandising
landscape has made food packaging more
important than ever, Stanton added. "People
are still making purchasing decisions by
looking at the packaging, whether they're
looking at food in the store on the shelf or
shopping online. If they buy online they
still see pictures of the packages," he said.
"Packaging is a billboard for your brand. Even
if the shopper isn't shopping for your product,
they're walking by it in the store. They're being
exposed to your brand just like on a billboard.
The packaging is the connective tissue that
brings it all together."
Realizing the role of packaging as a
marketing vehicle, Rosina Food Products
Inc., a Buffalo, New York, processor of
frozen meatballs, pasta and entrees, unveiled
new packaging across its line of meatball
products, which rolled out to its retail
customers on Sept. 1.
http://www.meatpoultry.com
Meat+Poultry - December 2017

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