Meat+Poultry - January 2018 - 28

MARKET OUTLOOK

increases, as it will likely do again this year in
all three proteins.

BLOCKBUSTER PROTEIN YEAR

Last year saw record
performance in the beef,
pork and broiler processing
sectors in the US.

28

MEAT+ POULTRY | 01.18 | www.meatpoultry.com

©Olga Kulakova - stock.adobe.com

The industry's
fortunes have
historically
relied on
the strength
of demand
because all
wealth to
the industry
comes from
consumers
at home and
abroad.

output of $2.82 trillion and pay $891.4 billion
in business taxes. The sectors annually export
$146.32 billion of products.
Data from the US Dept. of Commerce
says that meat packing, meat processing and
poultry slaughter and processing in 2015 had
total sales of $211.5 billion. This included:
meat packing, $99.250 billion; meat processing,
$48.326 billion; and poultry slaughter and
processing, $63.980 billion. These numbers
were likely much larger in 2017 because of
larger production.
Industry lobbyists will also have pointed
out that the meat and poultry industry employs
nearly 900,000 workers. More than 488,000
work in meat packing plants (those that
slaughter animals) and nearly 119,000 work in
meat processing plants that further process
meat cuts into ground beef, hot dogs, ham and
other products. An additional 281,000 people
work in poultry processing plants.
They will also have pointed out the value
of NAFTA in boosting exports. The US meat
and poultry industry contributed $16.22 billion
to the estimated $135 billion in agricultural
exports in 2016. Industry analysts say the
future strength and growth of the US meat and
poultry industry depends upon the expansion
of trade into foreign markets, particularly as
domestic per capita consumption of meat and
poultry remains fairly stable and production

At the start of 2017 the industry faced a
blockbuster protein year. Several equities and
other analysts forecast doom and gloom for
the markets and for profits for publicly traded
companies. The exact opposite occurred
because demand at home and abroad for
beef, pork and chicken was far stronger than
forecast. This turned out to be the industry's
"story of the decade," for there has never been
a year when consumers drove industry profits
to new record levels.
The industry's fortunes have historically
relied on the strength of demand because all
wealth to the industry comes from consumers
at home and abroad. Stronger-than-expected
demand for beef and pork in both markets
last year surprised most in the industry and
helped prices for cattle and beef, hogs and
pork, to be higher than forecast. Demand
is likely to remain strong this year, as the
macro-economic indicators are positive. US
gross domestic product (GDP) is growing
steadily year-over-year. The New York Fed
last November raised its fourth quarter GDP
growth estimate to 3.8 percent and 4 percent
might have been achievable. An annual growth
of 4 percent this year would add approximately
$800 billion to total US GDP. This is a big
positive as consumer spending accounts for
approximately 65 percent of GDP.
Another key factor is that Americans who
earn the lowest wages are finally seeing larger
percentage increases in their wages than those
above them. This will enable those who can
only afford to buy red meat infrequently to buy
it more often. But Americans will also keep
eating more chicken due to its affordability.
Production of beef, pork and broilers from
2014 to 2016 saw beef production decline to
a multi-year low in 2015. This was because
extreme drought conditions in 2010-2012
forced significant beef cow herd liquidation.
Production has since recovered as beef
producers started aggressively rebuilding their
cow herds in 2014. Pork production exceeded
beef production in 2015 but then slipped back.
Broiler production increased slightly over the
three-year period and will continue to do so
(See Table on Page 26).


http://stock.adobe.com http://www.meatpoultry.com

Meat+Poultry - January 2018

Table of Contents for the Digital Edition of Meat+Poultry - January 2018

Meat+Poultry - January 2018
CONTENTS
COMMENTARY - Mission improbable?
BUSINESS NOTES - CHIPOTLE FOUNDER, CEO TO STEP DOWN
TYSON INVESTS MORE IN PLANT-BASED FOOD FIRM
CARGILL, JOLLIBEE JV COMPLETED IN PHILIPPINES
WALMART DROPS THE DASH
KRAFT HEINZ FOCUSES ON SOCIAL RESPONSIBILITY
MCDONALD’S BRINGS BACK ITS DOLLAR MENU
WASHINGTON - Post-NAFTA preparation
COVER STORY - WEIGHING IN
WHOLE30 approved
MARKET OUTLOOK - Protein and profits
PLANT PROFILE - Growth from the ground up
EXECUTIVE PROFILE - LEADING LADY
WORKER SAFETY - COMMUNICATING CHANGE
INGREDIENT ISSUES - The recipe for safer food
SMALL BUSINESS MATTERS - THE 'WILLY WONKA' OF MEATS
PACKAGING SOLUTIONS - THE WHOLE PICTURE
FOOD SAFETY - Food safety FINGERPRINTING
CEO SERIES - Energized leadership
INTERNATIONAL TRENDS - Filipino flavors
BACON BUSINESS - BACON INSPIRATION
FROM THE CORRAL - Aggressive about improvement
LABOR - Wages and benefits
NAMES IN THE NEWS
CALENDAR
SHOWCASE
CLASSIFIEDS
ADVERTISERS
Meat+Poultry - January 2018 - Meat+Poultry - January 2018
Meat+Poultry - January 2018 - Meat+Poultry - January 2018
Meat+Poultry - January 2018 - 2
Meat+Poultry - January 2018 - 3
Meat+Poultry - January 2018 - CONTENTS
Meat+Poultry - January 2018 - 5
Meat+Poultry - January 2018 - 6
Meat+Poultry - January 2018 - 7
Meat+Poultry - January 2018 - COMMENTARY - Mission improbable?
Meat+Poultry - January 2018 - 9
Meat+Poultry - January 2018 - CARGILL, JOLLIBEE JV COMPLETED IN PHILIPPINES
Meat+Poultry - January 2018 - 11
Meat+Poultry - January 2018 - KRAFT HEINZ FOCUSES ON SOCIAL RESPONSIBILITY
Meat+Poultry - January 2018 - MCDONALD’S BRINGS BACK ITS DOLLAR MENU
Meat+Poultry - January 2018 - WASHINGTON - Post-NAFTA preparation
Meat+Poultry - January 2018 - 15
Meat+Poultry - January 2018 - COVER STORY - WEIGHING IN
Meat+Poultry - January 2018 - 17
Meat+Poultry - January 2018 - 18
Meat+Poultry - January 2018 - 19
Meat+Poultry - January 2018 - 20
Meat+Poultry - January 2018 - 21
Meat+Poultry - January 2018 - WHOLE30 approved
Meat+Poultry - January 2018 - 23
Meat+Poultry - January 2018 - 24
Meat+Poultry - January 2018 - 25
Meat+Poultry - January 2018 - MARKET OUTLOOK - Protein and profits
Meat+Poultry - January 2018 - 27
Meat+Poultry - January 2018 - 28
Meat+Poultry - January 2018 - 29
Meat+Poultry - January 2018 - 30
Meat+Poultry - January 2018 - 31
Meat+Poultry - January 2018 - PLANT PROFILE - Growth from the ground up
Meat+Poultry - January 2018 - 33
Meat+Poultry - January 2018 - 34
Meat+Poultry - January 2018 - 35
Meat+Poultry - January 2018 - 36
Meat+Poultry - January 2018 - 37
Meat+Poultry - January 2018 - 38
Meat+Poultry - January 2018 - 39
Meat+Poultry - January 2018 - 40
Meat+Poultry - January 2018 - 41
Meat+Poultry - January 2018 - 42
Meat+Poultry - January 2018 - 43
Meat+Poultry - January 2018 - 44
Meat+Poultry - January 2018 - 45
Meat+Poultry - January 2018 - EXECUTIVE PROFILE - LEADING LADY
Meat+Poultry - January 2018 - 47
Meat+Poultry - January 2018 - 48
Meat+Poultry - January 2018 - 49
Meat+Poultry - January 2018 - Hollymatic - 1
Meat+Poultry - January 2018 - Hollymatic - 2
Meat+Poultry - January 2018 - 50
Meat+Poultry - January 2018 - 51
Meat+Poultry - January 2018 - WORKER SAFETY - COMMUNICATING CHANGE
Meat+Poultry - January 2018 - 53
Meat+Poultry - January 2018 - 54
Meat+Poultry - January 2018 - 55
Meat+Poultry - January 2018 - 56
Meat+Poultry - January 2018 - 57
Meat+Poultry - January 2018 - INGREDIENT ISSUES - The recipe for safer food
Meat+Poultry - January 2018 - 59
Meat+Poultry - January 2018 - 60
Meat+Poultry - January 2018 - 61
Meat+Poultry - January 2018 - 62
Meat+Poultry - January 2018 - 63
Meat+Poultry - January 2018 - 64
Meat+Poultry - January 2018 - 65
Meat+Poultry - January 2018 - 66
Meat+Poultry - January 2018 - 67
Meat+Poultry - January 2018 - SMALL BUSINESS MATTERS - THE 'WILLY WONKA' OF MEATS
Meat+Poultry - January 2018 - 69
Meat+Poultry - January 2018 - 70
Meat+Poultry - January 2018 - 71
Meat+Poultry - January 2018 - PACKAGING SOLUTIONS - THE WHOLE PICTURE
Meat+Poultry - January 2018 - 73
Meat+Poultry - January 2018 - 74
Meat+Poultry - January 2018 - 75
Meat+Poultry - January 2018 - 76
Meat+Poultry - January 2018 - 77
Meat+Poultry - January 2018 - 78
Meat+Poultry - January 2018 - 79
Meat+Poultry - January 2018 - FOOD SAFETY - Food safety FINGERPRINTING
Meat+Poultry - January 2018 - 81
Meat+Poultry - January 2018 - 82
Meat+Poultry - January 2018 - 83
Meat+Poultry - January 2018 - 84
Meat+Poultry - January 2018 - 85
Meat+Poultry - January 2018 - 86
Meat+Poultry - January 2018 - 87
Meat+Poultry - January 2018 - 88
Meat+Poultry - January 2018 - 89
Meat+Poultry - January 2018 - 90
Meat+Poultry - January 2018 - 91
Meat+Poultry - January 2018 - CEO SERIES - Energized leadership
Meat+Poultry - January 2018 - 93
Meat+Poultry - January 2018 - 94
Meat+Poultry - January 2018 - 95
Meat+Poultry - January 2018 - 96
Meat+Poultry - January 2018 - 97
Meat+Poultry - January 2018 - INTERNATIONAL TRENDS - Filipino flavors
Meat+Poultry - January 2018 - 99
Meat+Poultry - January 2018 - 100
Meat+Poultry - January 2018 - 101
Meat+Poultry - January 2018 - BACON BUSINESS - BACON INSPIRATION
Meat+Poultry - January 2018 - 103
Meat+Poultry - January 2018 - 104
Meat+Poultry - January 2018 - 105
Meat+Poultry - January 2018 - FROM THE CORRAL - Aggressive about improvement
Meat+Poultry - January 2018 - 107
Meat+Poultry - January 2018 - LABOR - Wages and benefits
Meat+Poultry - January 2018 - 109
Meat+Poultry - January 2018 - NAMES IN THE NEWS
Meat+Poultry - January 2018 - 111
Meat+Poultry - January 2018 - CALENDAR
Meat+Poultry - January 2018 - 113
Meat+Poultry - January 2018 - SHOWCASE
Meat+Poultry - January 2018 - 115
Meat+Poultry - January 2018 - 116
Meat+Poultry - January 2018 - 117
Meat+Poultry - January 2018 - CLASSIFIEDS
Meat+Poultry - January 2018 - 119
Meat+Poultry - January 2018 - 120
Meat+Poultry - January 2018 - ADVERTISERS
Meat+Poultry - January 2018 - 122
Meat+Poultry - January 2018 - 123
Meat+Poultry - January 2018 - 124
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