Multivac, Creative Packaging Design -- October 2017 - 5

"MULTIVAC SERVES SUCH
A WIDE VARIETY OF
CLIENTELE THAT WE ARE
ASKED TO PROVIDE A
MYRIAD OF PACKAGING
SOLUTIONS."  
CEM YILDIRIM

Other packaging challenges can come from the
ƉƌŽĚƵĐƚƐďĞŝŶŐƉĂĐŬĂŐĞĚ͘͞ŝīĞƌĞŶƚƉƌŽĚƵĐƚƐ
ĐĂŶƌĞĂĐƚǀĞƌǇĚŝīĞƌĞŶƚůǇƚŽƚŚĞĞīĞĐƚŽĨǀĂĐuum," Yildirim says. "As pressure is decreased,
ǁĞƚƉƌŽĚƵĐƚƐĐĂŶŇĂƐŚĐĂƵƐŝŶŐĐŽŶƚĂŵŝŶĂƟŽŶ
ŽĨƚŚĞƐĞĂůŇĂŶŐĞƐ͘WƌŽĚƵĐƚƚĞŵƉĞƌĂƚƵƌĞĂŶĚ
ŵŽŝƐƚƵƌĞĐŽŶƚĞŶƚƉůĂǇŵĂũŽƌƌŽůĞƐŝŶƌĞĂĐƟŽŶƚŽ
ĞǀĂĐƵĂƟŽŶ͘ŶŽƚŚĞƌŚŝĚĚĞŶĨĂĐƚŽƌŝƐĂŝƌĞŶƚƌĂƉment within the product. A product with air
inside of it directly impacts the ability to pull a
full vacuum and/or reach a low residual oxygen
ĐŽŶƚĞŶƚƐƉĞĐŝĮĐĂƟŽŶ͘͟
Dry goods present their own set of unique
ĐŚĂůůĞŶŐĞƐ͘͞WŽǁĚĞƌƐĂŶĚǀĞƌǇůŝŐŚƚƐŽůŝĚƐ
can flow with air as it is evacuated from a
thermoformed package or pre-formed tray.
Gas flushing can also disturb and re-distribute powders and very light solids." Everything
must be taken into account when developing a
new packaging system.
͞ƐƵĐĐĞƐƐĨƵůƉƌŝŵĂƌǇƉĂĐŬĂŐŝŶŐůŝŶĞŝƐĐŽŶĮŐured by keeping the 'end' in mind," Yildirim says.
In the world of packaging, keeping the end in
mind means keeping the consumer in mind.
And as the consumer changes, the packaging
industry must evolve and change.
"It's all about understanding the category
you're selling in...and truly thinking as a consumer when you're developing your packaging,"
Hurley says.
͞WĞƌĐĞƉƟŽŶŝƐƌĞĂůŝƚǇ͕͟^ƚĂŶƚŽŶĂĚĚƐ͘͞'ŽŽĚ
packaging implies good products, but incredible packaging means an incredible product."
Dh>d/s͕/ŶĐͮ͘ϭϭϬϮϭEWŽŵŽŶĂǀĞŶƵĞͮ<ĂŶƐĂƐŝƚǇ͕DKϲϰϭϱϯͮϴϬϬͲϴϬϬͲϴϱϱϮͮƵƐ͘ŵƵůƟǀĂĐ͘ĐŽŵ
http://www.us.multivac.com
Table of Contents for the Digital Edition of Multivac, Creative Packaging Design -- October 2017
