Culinology -- March 2014 - (Page 7)
EMERGING TRENDS
The scoop on salty snacks
Shaking up the salty snacks market
Lundberg Family Farms introduced a
are such better-for-you buzzwords as
line of multigrain rice chips made with
chia seeds, hummus and quinoa. More
organic brown rice, quinoa, amaranth,
manufacturers are aiming to entice a
corn, millet, garbanzo beans, chia and
healthy subset of snackers with clean
flax seeds; and Boulder Canyon Natural
labels, gluten-free claims and non-bio-
Foods, a brand of Inventure Foods, Inc.,
engineered ingredients, chipping away
launched kettle-cooked potato chips
at traditional potato-based offerings.
made with olive oil and avocado oil.
More than 90% of U.S. households
Even big players are biting in the bet-
reported consuming salty snacks dur-
ter-for-you battle. General Mills, Inc. has
ing a given month, and two out of three
introduced Green Giant snack chips, in-
households said they have at least three
cluding a tortilla chip variety made with
kinds of salty snacks, according to a re-
dried bell peppers, broccoli, carrots and
cent report from market research firm
tomatoes, and a multigrain sweet po-
Packaged Facts. Of the 50 million fre-
tato variety. Additionally, the Kellogg
quent snackers who prefer salted snacks,
Co. added Kashi Hummus Crisps, made
14.2 million self-professed "healthy"
with a blend of chickpeas, whole grains,
snackers who exercise often and seek
spices and herbs.
better-for-you ingredients said they do
Also seizing an opportunity in bet-
president of merchandising for 7-Eleven.
not see a conflict between eating salty
ter-for-you snacking, 7-Eleven this past
"People are snacking throughout the
snacks and pursuing a healthy diet.
September introduced a healthy snack
day, and they're looking for ways to im-
Salty snacks include potato and tor-
section stocked with products featuring
prove what they eat without sacrificing
tilla chips, pretzels, cheese snacks, corn
ingredients such as dry roasted edama-
taste. Our selection includes our own
snacks, ready-to-eat popcorn and pork
me, organic trail mix and veggie chips.
7-Select line of trail mixes and snacks
rinds.
"Better-for-you is one of the fastest-
alongside top-shelf and gourmet brands
Potatoes and corn face growing com-
growing segments of the snacking cat-
that you might not expect to find in a
petition from vegetable- and legume-
egory," said Rebecca Frechette, a vice-
convenience store."
based snacks, Packaged Facts said. Such
non-traditional
snack
chips launched this year
include Simply7 Quinoa
Chips, which are glutenfree, Non-GMO Projectverified,
vegetarian
and
kosher; Snikiddy's Eat Your
While smaller players with creative,
health-driven products
are
posing
crisp competition to
established
PepsiCo's
brands,
Frito-Lay
North America unit still
leads the salty snack
Vegetables, gluten-free chips
pack, Packaged Facts
made with eight vegetables,
said. In 2013, the com-
including kale, sweet pota-
pany introduced a spate
toes and shitake mushrooms;
of unique flavor com-
and The Better Chip, which
binations and formats,
is gluten-free and made from
including Ruffles Crispy
non-bioengineered corn masa
Fries Potato Strips, which
and vegetables. Also this year,
are french fry-shaped
MARCH 2014 | Culinology |
7
Table of Contents for the Digital Edition of Culinology -- March 2014
Culinology -- March 2014
Table of Contents
President's Letter - A journey into the future of food
Emerging Trends - Stevia’s use as ingredient may more than double by 2017
The scoop on salty snacks
Most consumers won’t try new items
Ingredient Innovations - Gluten-free innovation
Flavors - A Perfect Pair
Member Profile - All That Jazz
Trends - What's Next
Petits Fours - Private label vs. brands
Freshness will be in favor during 2014
Omega-3 claims losing share in dairy segment
Upcoming Events/Ad Index
Culinology -- March 2014
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