Snack World - May 1, 2011 - (Page 18)

S TA T E O F T H E I N D U S T R Y R E P O R T Frito-Lay’s seasoning professionals also created regionally inspired flavors such as Tangy Carolina BBQ and Garden Tomato & Basil with all-natural ingredients, and the company announced it would launch products throughout 2011 made with all-natural ingredients. Frito-Lay pointed out that its reformulated products are easily recognizable because of a stamp on packages that call out that they are made with allnatural ingredients. Although it’s a much smaller brand, Utz Natural potato chips from Utz Quality Foods, Hanover, PA, increased dollar sales by 9% during the past year, while sales of regular Utz potato chips were up only 1.7% during the same period. Alec Sivel, the company’s vice-president of marketing, noted that the consumers are looking for healthier alternatives. And natural products are generally perceived as better for you. Mystic Chips, a line of kettle-style potato chips from Utz, experienced even greater growth. According to SymphonyIRI data, dollar sales of the brand rose 91.8% this past year. New Englanders are driving a lot of those sales, according to Ms. Sivel, who pointed out that the chips sell for $2 per bag, offering a lower price point than many kettle-style chips. Shearer’s Foods, Inc., Brewster, OH, is the largest manufacturer of kettle-style chips in North America, according to Jeff Binczyk, vice-president, marketing. “I think that is a segment of the category that going to continue to grow,” he added. “There is a consumer perception that kettle chips Top Potato Chip Brands Brand / Vendor Dollar Sales ($mil) Dollar Sales % Change 3.8 (3.3) 13.1 (6.3) (1.2) 5.1 1.7 1,320.7 (0.5) (7.2) 11.0 6.0 4.4 4.8 0.8 10.7 20.5 (6.4) 38.2 (5.8) 153.4 35.0 3.1 (2.7) (1.1) (30.1) 1.0 (17.8) (4.7) (21.7) Unit Sales (mil) 1,633.9 427.5 132.0 120.0 139.6 118.6 83.7 52.3 48.6 35.0 38.3 35.3 31.5 32.0 17.0 7.8 17.8 20.8 12.7 8.1 10.6 12.5 7.1 7.0 15.3 19.3 7.5 4.2 7.2 3.8 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 5.8 0.4 22.7 (3.9) 0.0 6.0 1.8 1,920.4 6.9 (7.7) 15.8 10.3 5.4 (5.5) (0.7) 5.9 15.3 (4.7) 52.5 0.5 164.9 23.2 6.1 (4.7) 1.2 (14.0) 9.0 (17.8) (4.1) (21.9) 826.4 225.1 66.3 81.7 81.5 47.0 35.2 33.5 24.6 17.2 18.8 18.9 15.4 15.4 9.6 3.9 5.2 6.1 6.0 4.6 1.8 5.6 5.4 2.5 5.3 4.5 4.3 1.7 3.7 1.6 5.0 (2.3) 17.5 (3.8) (1.1) 6.1 1.3 2,333.0 5.2 (9.0) 11.8 8.6 6.7 5.9 (0.6) 9.0 17.5 (7.4) 42.8 0.5 172.7 44.1 8.3 (4.7) 1.3 (23.1) 5.4 (17.8) (2.7) (21.8) Potato Chips - total 3,602.0 Lay’s/Frito-Lay North America, Inc. 912.3 Rufﬂes/Frito-Lay North America, Inc. 345.7 Wavy Lay’s/Frito-Lay North America, Inc. 309.9 Private label 245.8 Pringles Super Stack/Procter & Gamble 192.3 Utz/Utz Quality Foods 145.3 Lay’s Natural/Frito-Lay North America, Inc. 139.1 Lay’s Kettle Cooked/Frito-Lay North America, Inc. 131.6 Baked Lay’s/Frito-Lay North America, Inc. 109.7 Kettle/Kettle Foods, Inc. 105.9 Cape Cod/Cape Cod Potato Chip 102.3 Herr’s/Herr Foods, Inc. 63.7 Wise/Wise Foods 60.5 Baked Rufﬂes/Frito-Lay North America, Inc. 59.4 Pringles Snack Stacks/Procter & Gamble 31.4 Munchos/Frito-Lay North America, Inc. 29.8 Golden Flake/Golden Flake Snack Foods 29.8 Jays Krunchers/Snyder’s of Hanover 29.3 Rufﬂes Reduced Fat/Frito-Lay North America, Inc. 26.4 Pop Chips/Pop Chips 24.6 Jays/Snyder’s of Hanover 21.5 Old Dutch/Old Dutch Foods, Inc. 20.5 Pringles Light/Procter & Gamble 19.7 Lay’s Stax/Frito-Lay North America, Inc. 19.6 Pringles/Procter & Gamble 17.9 Better Made Special/Better Made Snack Foods, Inc. 16.5 Rufﬂes Light/Frito-Lay North America, Inc. 16.5 Snyder of Berlin/Snyder of Berlin 16.0 Lay’s Light/Frito-Lay North America, Inc. 15.1 Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Wal-Mart) 52 Weeks Ending Feb. 20, 2011 18 Snack World May 2011 www.sfa.org BROUGHT TO YOU BY HEAT AND CONTROL, MANE, PRINTPACK, INC., AND J.R. SHORT http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011