Snack World - May 1, 2011 - (Page 19)

are more of an artisan-type product. It is naturally cooked in smaller batches, and I think consumers like that harder bite to the product. I think it is a segment that has been growing very fast and will continue to.” In May, Shearer’s launched additional versions of its best-selling potato chips, including Original and Rippled varieties, without trans fats. Mr. Binczyk noted that the company has a loyal customer base, but to attract new younger customers, it believed it needed to offer trans-fat-free chips, which are cooked in canola oil. Flavor trends for snacks include spicy, hot, ethnic and fusion concepts, according to Steven Sklar, senior vicepresident, marketing, Inventure Foods, Inc., Phoenix, AZ. The company’s Boulder Canyon Natural Foods brand launched four kettle chip varieties: Red Wine Vinegar, Olive Oil Totally Natural, 60% Reduced Sodium Totally Natural and No Salt Added Totally Natural. These new kettle chip flavors also meet several of the betterfor-you trends as outlined by Mr. Sklar, who said consumers are looking for gluten-free, high-fiber, lower-sodium and lower-fat snacks. Herr Foods, Inc., Nottingham, PA, also introduced several potato chip varieties that respond to these trends. For instance, it recently added a Hot Sauce Flavored variety of its traditional Ripple potato chips and a new packaging size for its Lightly Salted chips. In November, the company launched Ripple Kettle Chips, made from extra-thick sliced potatoes cooked “extra slow for extra flavor and crunch.” In May 2010, Herr introduced a brand that pays homage to the origin of potato chips: 1853 Kettle Cooked potato chips. Legend has it that the first chips were made in Saratoga Springs, NY, by George Crum in 1853, when an unhappy diner complained that his fried potatoes were too soggy and bland. The hotel chef sliced potatoes thin and fried them till they were crisp, and the Saratoga chips soon became a regular menu item. Herr’s 1853 chips are available in Barbecue, Buttermilk & Herb, Sea Salt & Vinegar and Original flavors. — Shane Whitaker TORTILLA CHIPS Tackling Hot Trends Brand / Vendor Dollar Sales ($mil) Tortilla/Tostada Chips - total 2,320.7 Doritos/Frito-Lay North America, Inc. 711.9 Tostitos/Frito-Lay North America, Inc. 388.5 Tostitos Scoops/Frito-Lay North America, Inc. 212.6 Tostitos Natural/Frito-Lay North America, Inc. 157.3 Santitas/Frito-Lay North America, Inc. 155.9 Private label 135.1 Mission/Mission Foods, Inc. 81.7 Baked Tostitos Scoops/Frito-Lay North America, Inc. 32.1 On the Border/Truco Enterprices 25.7 Doritos Late Night/Frito-Lay North America, Inc. 24.7 Food Should Taste Good/Food Should Taste Good 23.7 Doritos Collisions/Frito-Lay North America, Inc. 23.4 Calidad/Calidad Foods, Inc. 23.1 Snyder’s of Hanover/Snyder’s of Hanover 20.0 Old Dutch/Old Dutch Foods, Inc. 15.6 Grande/Snyder’s of Hanover, Inc. 15.4 Source: InfoScan Reviews Total US - Supermarkets, Drugstores and Mass Merchandisers (excluding Wal-Mart) 52 Weeks Ending Feb. 20, 2011 Tortilla chips are positioned to take advantage of several hot trends in the food industry. Because they are naturally glutenfree and often formulated as better-for-you snacks with the addition of ingredients such as flaxseed and ancient grains, tortilla chips address consumers’ desires for healthier snacks. Also, Top Tortilla/Tostada Chip Brands Dollar Sales % Change (1.3) 1.6 (19.4) (31.4) 487.5 17.0 (1.7) 4.2 (11.4) 28.5 (34.9) 65.1 (49.8) 39.9 (1.2) (1.0) 50.7 Unit Sales (mil) 924.5 322.7 117.0 61.1 49.0 79.1 77.8 29.9 9.2 8.9 9.2 8.6 9.0 15.3 7.7 5.7 5.9 Unit Sales Volume Volume Sales % Change Sales % Change (mil lb) 1.7 2.8 (18.4) (31.9) 594.8 19.9 (0.7) 4.5 (12.4) 38.6 (34.6) 68.1 (49.0) 30.2 1.4 3.5 55.5 657.5 187.1 93.2 42.1 35.2 64.6 58.8 34.7 5.1 7.4 6.4 3.2 6.3 13.3 7.7 5.2 4.8 (4.3) (6.0) (26.8) (35.3) 787.6 10.5 (2.1) 4.2 (12.4) 36.0 (42.0) 69.2 (53.0) 30.2 1.4 3.7 54.5 Snack World May 2011 www.sfa.org 19 http://www.sfa.org

Table of Contents for the Digital Edition of Snack World - May 1, 2011

Snack World - May 1, 2011
Contents
Letter from SFA - Progress and Advocacy
Supplier’s Corner - Onward and Upward
Government Affairs - SFA on the March
Government Affairs - Change Ahead
State of the Industry Report - Brands are Back
For More Research on Snacks
Natural Chips Reign Supreme
Top Potato Chip Brands
TORTILLA CHIPS - Tackling Hot Trends
PRETZELS - Healthy and Beyond
SNACK CRACKERS - The More Healthful Snack
Top Pretzel Brands
Top Snack Cracker Brands
COOKIES - Decadently Healthy
CORN SNACKS - The Scoop on Corn Chips
Top Corn Snack Brands
SNACK NUTS & SEEDS - Investing in Innovation
Top Nut, Seed and Corn Nut Brands
CHEESE SNACKS - Say Cheese to New Snacks
Top Cheese Snack Brands
PORK RINDS - Still on a Fast Track
Top Pork Rind Brands
MEAT SNACKS - Meating High Expectations
Top Meat Snack Brands
READY-TO-EAT POPCORN - Expanding Indulgence
Top RTE Popc orn/Caramel C orn Brands
MICROWAVE POPCORN - Convenience and Health
OTHER SALTED SNACKS - Catch-all Segment Builds With Variety
Top Microwave Popcorn Brands
Top Other Salted Snack Brands
SALSA AND DIPS - Salsa Dips, Dips Rise
Top Salsa and Dip Brands
Innovative and Educational …
Earl Wise Sr. Enters Circle of Honor
Overheard at SnaxPro
Get Ready for SNAXPO 2012: Celebrating 75 Years
New Snacks
Products & Services
Ad Index

Snack World - May 1, 2011